social media the missing piece of the puzzle
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Social Media the Missing Piece of the PuzzleShunquetta Goins
Discussion Points Outline Finding that piece of the puzzle
Discussion Item One – Introduction
Discussion Item Two – What is Social Media?
Discussion Item Four – Social Media Plan.
Discussion Item Five – The Bottom line
Discussion Item Six – Conclusion
Item 1
Discussion Item Three – What are the benefits of using social media?
Item 2
Item 3
Item 4
Item 5
Item 6
Introduction
What is Social Media?
Benefits of Social MediaBranding Increase of Customer loyaltyProduct AttentionCompetition Financial Gain
What’s the plan?Social Media Plan (the missing puzzle piece)
• Listen• Plan• Strategy• Tools
Social Media facts to keep in mind… • In the US, there are 149M active Facebook users, 70% log in once a day – Ogilvy & BuddyMedia • Social media accounts for ~ 25% of all time spent online over 35 minutes per hour – Nielsen • Facebook accounts for 8.93% of all website visits in the US. All of Google’s properties including
YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise • 64% of Facebook users have liked a brand on Facebook – ExactTarget • By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account –
TIME (12/7-1/3 edition) • Facebook’s fastest growing demographic is 17-35 year olds – TIME • 46% of Internet users worldwide interact with social media on a daily basis -TNS • 25% of social media users are more likely to look into a brand advertising on social media –
Adology • 15% of these users are more likely to purchase from social media advertisers – Adology • Ford’s 2011 Explorer launch on Facebook generated a 200% greater return than a Super Bowl
ad - Social Media Case Studies, Stories, Perspectives
www.tech-spectrum.net
The Bottom line $$$$
In conclusion Let’s put all the pieces of the puzzle together and tackle the
roadmap to Social Media success
Looking forward to placing that piece of your success!