Upload File

social media: think outside the farm

116
SOCIAL MEDIA 101 THINK OUTSIDE THE FARM THURSDAY, JANUARY 22, 2015

Upload: the-abbi-agency

Post on 17-Jul-2015

42 views

Category:

Social Media


1 download

Report

Tags:

TRANSCRIPT

Page 1: Social Media: Think Outside The Farm

SOCIAL MEDIA 101 THINK OUTSIDE THE FARM

THURSDAY, JANUARY 22, 2015

Page 2: Social Media: Think Outside The Farm

ABOUT US

Allegra Demerjian – The Abbi Agency [email protected]

@allegradem

Kaitlin Godbey – TravelNevada [email protected]

@kaitgodbey

Page 3: Social Media: Think Outside The Farm

SOCIAL MEDIA ISN’T SCARY!

Page 4: Social Media: Think Outside The Farm

SOCIAL MEDIA IS NOT A FAD

Page 5: Social Media: Think Outside The Farm

FACEBOOK STATS

Average 21 minutes spent on

Facebook per user per day

30 million small business pages are updated at least monthly

43% of consumers are more likely to buy a new product if they

learn about it on Facebook

70% of marketers have successfully gained new customers via

Facebook

1.35 billion monthly active

users

Page 6: Social Media: Think Outside The Farm

HOW TO NAVIGATE YOUR FACEBOOK PAGE

LIKE AN EXPERT

Page 7: Social Media: Think Outside The Farm

How to find your page

Page 8: Social Media: Think Outside The Farm

How to find your page

You can find your page here, too

Page 9: Social Media: Think Outside The Farm
Page 10: Social Media: Think Outside The Farm

Navigation bar

Page 11: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Page 12: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Page 13: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Page 14: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here

Page 15: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Page 16: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Page 17: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

Page 18: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

About section & website

Page 19: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

About section & website

Craft your post here

Page 20: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

About section & website

Craft your post here

Navigate your page through the years

Page 21: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

About section & website

Craft your post here

Navigate your page through the years

How to view scheduled posts

Page 22: Social Media: Think Outside The Farm

Navigation bar

Get the word out

Facebook help center & help community

Cover photo & profile picture

Change your cover photo here Weekly snapshot

of page stats & notifications

Star reviews, total page likes &

check-ins

Your friends that like the page

About section & website

Craft your post here

Navigate your page through the years

How to view scheduled posts

Page timeline

Page 23: Social Media: Think Outside The Farm

THE ANATOMY OF A FACEBOOK POST

Page 24: Social Media: Think Outside The Farm

This is your post.

Page 25: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Page 26: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

Page 27: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

Page 28: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

A form of Facebook advertising.

Page 29: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Page 30: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Number of likes this post received

Page 31: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Number of likes this post received

Who you are liking and commenting as.

Page 32: Social Media: Think Outside The Farm

This is your post.

Tagged Facebook pages.

Hashtags

The number of people who have seen this post.

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Number of likes this post received

Who you are liking and commenting as.

How comments are sorted.

Page 33: Social Media: Think Outside The Farm

This is your post

Tagged Facebook pages.

Hashtags

The number of people who have seen this post

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Number of likes this post received

Who you are liking and commenting as.

How comments are sorted.

Comment box

Page 34: Social Media: Think Outside The Farm

This is your post

Tagged Facebook pages.

Hashtags

The number of people who have seen this post

A form of Facebook advertising.

How many times this post has been shared on another timeline.

Number of likes this post received

Who you are liking and commenting as.

How comments are sorted

Comment box Comments on your post

Page 35: Social Media: Think Outside The Farm

A BRIEF INSIGHT ON FACEBOOK INSIGHTS

Page 36: Social Media: Think Outside The Farm
Page 37: Social Media: Think Outside The Farm
Page 38: Social Media: Think Outside The Farm
Page 39: Social Media: Think Outside The Farm
Page 40: Social Media: Think Outside The Farm
Page 41: Social Media: Think Outside The Farm
Page 42: Social Media: Think Outside The Farm

HOW TO PLAN POSTS & CREATE A CONTENT CALENDAR

Page 43: Social Media: Think Outside The Farm
Page 44: Social Media: Think Outside The Farm
Page 45: Social Media: Think Outside The Farm
Page 46: Social Media: Think Outside The Farm
Page 47: Social Media: Think Outside The Farm

HOW TO SCHEDULE POSTS ON FACEBOOK

Page 48: Social Media: Think Outside The Farm
Page 49: Social Media: Think Outside The Farm
Page 50: Social Media: Think Outside The Farm
Page 51: Social Media: Think Outside The Farm
Page 52: Social Media: Think Outside The Farm
Page 53: Social Media: Think Outside The Farm

ACT AS YOUR PAGE LIKE A PRO

Page 54: Social Media: Think Outside The Farm
Page 55: Social Media: Think Outside The Farm
Page 56: Social Media: Think Outside The Farm
Page 57: Social Media: Think Outside The Farm
Page 58: Social Media: Think Outside The Farm
Page 59: Social Media: Think Outside The Farm
Page 60: Social Media: Think Outside The Farm

FACEBOOK BEST PRACTICES

Page 61: Social Media: Think Outside The Farm

•  Category •  Name •  Subcategories •  Facebook web address •  Address •  Start Info •  Short Description •  Impressum •  Company Overview •  Long Description •  Mission •  Founded •  Awards •  Products •  Phone •  Email •  Website •  Facebook Page Id

Make sure Facebook page info is accurate and complete

Page 62: Social Media: Think Outside The Farm

Pick your best cover photo and profile picture

•  Add a caption •  Profile picture: 700 x 700; displays at 160 x 160 •  Cover photo: 851 x 315, but frames differently across

platforms •  Use a .png instead of a .jpeg

Page 63: Social Media: Think Outside The Farm

Don’t post just text. Ever.

Page 64: Social Media: Think Outside The Farm

Don’t post just text. Ever.

•  Be brief •  Think headlines •  Tease your readers •  Link to website

Page 65: Social Media: Think Outside The Farm
Page 66: Social Media: Think Outside The Farm

Content is king.

•  Your own photos. Smart phone snaps work just fine. •  Events on your website •  Your blog •  Other social profiles (YouTube, Pinterest, Instagram, etc.)

Page 67: Social Media: Think Outside The Farm

Curation is queen.

•  Recipes •  Organizations that sell your products •  Articles (Google Alerts) •  Industry news •  Like Organizations •  Hashtags

•  Memes •  Quotes •  Pinterest •  Flickr •  Reddit •  SO MUCH MORE

Page 68: Social Media: Think Outside The Farm

FACEBOOK RESOURCES

Page 69: Social Media: Think Outside The Farm

socialtimes.com

marismith.com

socialmediaexaminer.com

jonloomer.com

techcrunch.com

sociallystacked.com

mashable.com

Page 70: Social Media: Think Outside The Farm

ANY QUESTIONS?

Page 71: Social Media: Think Outside The Farm

INSTAGRAM

Page 72: Social Media: Think Outside The Farm

WHAT IS IT?

Page 73: Social Media: Think Outside The Farm

•  An online mobile photo & video sharing platform •  Available on iPhone & Android only •  A simple way to capture and share “instant” moments •  Filters •  Worldwide audience

Page 74: Social Media: Think Outside The Farm

•  300 million monthly active users (now larger than Twitter) •  30 billion photos shared •  2.5 billion daily likes on Instagram •  On average, 70 million photos are shared per day •  53% of internet-using young adults use Instagram

INSTAGRAM STATS  

Page 75: Social Media: Think Outside The Farm

INSTA-ETIQUETTE THE DO’S & DON’TS

Page 76: Social Media: Think Outside The Farm

•  Keep your Twitter and Instagram usernames in sync •  Add your website to your profile •  Make your feed interesting •  Use popular filters •  Add hashtags wisely •  Create, use and follow your hashtag •  Type out interesting captions for each post •  Tag user and locations to explain the posts better

DO  

@benjaminhole

Page 77: Social Media: Think Outside The Farm

DON’T  

@farmert

•  Beg for followers •  Go on a liking spree •  Overdo content on your feed •  Post only your content •  Be boring

Page 78: Social Media: Think Outside The Farm

CHOOSE YOUR SHOT

Page 79: Social Media: Think Outside The Farm

@pinkrumba @cherrycrestadventurefarm @lostcityfarm

@benjaminhole @bonappetitmag @thepioneerwoman

Page 80: Social Media: Think Outside The Farm

HASHTAGS & HOW TO USE THEM

Page 81: Social Media: Think Outside The Farm

•  A searchable link •  Trending topics •  Like a filing system •  Be social •  Also used to be funny, ironic, or to make a point •  Anyone can make a hashtag •  Create a hashtag specifically for your organization •  Use relevant hashtags •  Absolutely no spaces or punctuation •  Numbers ok

Page 82: Social Media: Think Outside The Farm

PHOTO TIPS & TRICKS

Page 83: Social Media: Think Outside The Farm

@biddiekitchen @cookingwith_clarissa

Page 84: Social Media: Think Outside The Farm

@biddiekitchen @cookingwith_clarissa

GOOD  

Page 85: Social Media: Think Outside The Farm

@biddiekitchen @cookingwith_clarissa

GOOD   BAD  

Page 86: Social Media: Think Outside The Farm

EDITING TOOLS  

Page 87: Social Media: Think Outside The Farm

APPS WE LOVE  VSCO cam  

Page 88: Social Media: Think Outside The Farm

APPS WE LOVE  Over  

Page 89: Social Media: Think Outside The Farm

APPS WE LOVE  Afterlight  

Page 90: Social Media: Think Outside The Farm

@nevadagrown @travelnevada

CONNECT WITH NV FARMS  

Page 91: Social Media: Think Outside The Farm

@andelinfamilyfarm @hungrymotherorganics @lostcityfarm

@3beggcompany @gloriousgarlic @greatbasinfoodcoop

CONNECT WITH NV FARMS  

Page 92: Social Media: Think Outside The Farm

@iphonefarmer @farmert @benjaminhole

@pinkrumba @brooklyngrange @doughcatering

FOR INSPIRATION  

Page 93: Social Media: Think Outside The Farm

@coolfoodscampaign @innercityfarms @modfarm

@legofarmer @urbanfarmmag @yonderwayfarmer

FOR INSPIRATION  

Page 94: Social Media: Think Outside The Farm

TWITTER

Page 95: Social Media: Think Outside The Farm

•  271 million active users on Twitter •  500 million tweets are sent per day (that’s 6,000 tweets per second) •  9 out of 10 users have engaged in a conversation with/about a small business or brand on Twitter •  60% of users have purchased something because of Twitter •  Tweets with rich media (pictures and video) get +313% more total engagement and +52% more

retweets - so include photos

TWITTER STATS  

Page 96: Social Media: Think Outside The Farm
Page 97: Social Media: Think Outside The Farm
Page 98: Social Media: Think Outside The Farm
Page 99: Social Media: Think Outside The Farm
Page 100: Social Media: Think Outside The Farm
Page 101: Social Media: Think Outside The Farm
Page 102: Social Media: Think Outside The Farm
Page 103: Social Media: Think Outside The Farm
Page 104: Social Media: Think Outside The Farm
Page 105: Social Media: Think Outside The Farm
Page 106: Social Media: Think Outside The Farm
Page 107: Social Media: Think Outside The Farm

PINTEREST

Page 108: Social Media: Think Outside The Farm

WHAT IS IT?

Page 109: Social Media: Think Outside The Farm
Page 110: Social Media: Think Outside The Farm

HOW TO PIN LIKE A PRO

Page 111: Social Media: Think Outside The Farm

•  Put pinners first •  Curate your collection •  Show what inspires you •  Be authentic •  Share your pins

Page 112: Social Media: Think Outside The Farm

QUESTIONS?

Page 113: Social Media: Think Outside The Farm

YOUTUBE

Page 114: Social Media: Think Outside The Farm

•  1 billion plus total users •  6 billion hours of video is watched on YouTube per month •  Every minute of every day, 24 hours of video content is uploaded

to YouTube •  YouTube is the fastest growing search engine, #2 only to Google •  60% of web traffic comes from video clips

YOUTUBE STATS  

Page 115: Social Media: Think Outside The Farm

QUESTIONS?

Page 116: Social Media: Think Outside The Farm

THANK YOU

Allegra Demerjian – The Abbi Agency [email protected]

@allegradem

Kaitlin Godbey – TravelNevada [email protected]

@kaitgodbey


Think outside the box - iClever

TALLER: ¡¡Mejora tu rendimiento académico Think Outside ...psicologiamoralzarzal.es/.../uploads/2016/11/Think-Outside-the-Box.p… · Think Outside The Box ¡¡Mejora tu rendimiento

Outside the vertical farm

Think Outside the Cage - York University

Think Outside the Box Thursday

Think outside the book

Think Outside the Cell

Think outside the classroom

Jci presentation Think Outside the Slides

Think Outside the Box Think Outside the Box - EnerJazz Home

Think Outside the Box!

Think outside the dot

Eyeglass Accessories: Think Outside the Box

Think outside the box...Think outside the box Author Emina Trhulj Keywords DAD5zdKIGrA,BADkbJkkTgY Created Date 20200425220937Z

Think outside the box

Think Outside the Building

Think Outside The Landing Page Box

Think Outside the Block 2014

Think Outside the Paradox

Think outside the trash

Think outside the polygon

Think outside the_box

Think outside the box I

How to Think Outside the Box

JOURNUALURRURRJOUA THINK OUTSIDE THE Rx

Think Outside the Box: Think Reusable Outside the Box.pdfThink Outside the Box: Think Reusable benefits of reusable transport packaging: • Reduced waste management costs • Lowerabor

Think Outside the Scrapebox - kimeng.innoverz.comkimeng.innoverz.com/upload/forms_download/Think Outside the... · Think Outside the Scrapebox Non-conventional ways to utilize the

Think Outside the Dumpster

Paper: Think outside the box

Think Outside the Boss Nov 17th,

Think outside the app

Think Outside the Lucite Cube

Headache: think outside the box

EcoDistrict: Think Outside the Building

Innovation. =THINK INSIDE THE BOX Think Outside the Box