CORPORATE

ESPIONAGE

By Maria Thanbichler

Social Media in Marketing

MAR8PO067-2

AGENDA

1. General definition

2. Areas of espionage

3. Way to access information

4. How avoid/prevent / overcome

5. Conclusion

GENERAL DEFINITION OF CORPORATE ESPIONAGE

Corporate espionage is the process of illegally and unethically obtaining confidential information from other companies to be able to gain a competitive advantage

It is most commonly associated with technology-heavy industries, biotechnology, aerospace, telecommunications, transportation and engine technology, automobiles, energy

AREAS OF ESPIONAGE

The espionage take place in the following areas of a company:

Ideas (products) Techniques (software, hardware) Processes Recipes Formulas

AREAS OF ESPIONAGE

The espionage take place in the following areas of a company:

Customer datasets Pricing Sales Marketing Strategies

WAYS TO ACCESS INFORMATION FROM OTHER COMPANIES

Hacking systems

Social engineering (tricking of a person into revealing their password or other valuable corporate information)

Dumpster Diving (refers to using various methods to get information about a technology user; it involves searching through trash or garbage looking for something useful)

Whacking (wireless hacking)

Phone Ease Dropping (listen secretly to the private conversation of others)

Observe/espionage the employees

HOW TO AVOID / PREVENT / OVERCOME CORPORATE ESPIONAGE

Encrypting data/emails/hard desk Use a firewall Installation of anti-virus and password

security software Catch up on new or possible

employees Workshops for employees how to deal

with critical data at work/ in home office / at a business travel

CONCLUSION

The protection of data in social media networks of a company should be ranked on the first, because otherwise competitors / other nations can steal the ideas. That could lead to a large loss of profit. But on the other hand, nowadays it is important to present your company in social media networks to be available for a lot of people.

SOURCES

http://lexicon.ft.com/Term?term=industrial-espionage

http://faculty.usfsp.edu/gkearns/Articles_Fraud/corporate%20espionage.pdf