social media time crunch : social media marketing in 30 mins a day
TRANSCRIPT
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Social Media Time Crunch
Social Media Marketing in 30 Minutes a day
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Brian A. Cliettewww.briancliette.com
@briancliette
Digital Marketing Strategist
www.superlinkjuice.com
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Monitor Respond Share
If all we did was monitor, respond and share on social media throughout the day.. I’m not sure anyone would get any work done at all.... We would literally be a world of Facebook Junkies ;-)
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Not to worry if you don’t have every living breathing moment to dedicate to Social Media
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Work Smarter5
80% 60% 90% 40% 80%
A winning social media strategy is all about working smarter and not harder. With a little strategy, a defined daily plan and some self-discipline 30 Minutes is more than enough time to Dedicate to Social Media.
30 Minutes is more than enough
A Little Strategy
Defined Daily Plan
Self-discipline
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Why Do So many Digital Marketers Struggle?
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Many marketers waste time with no defined strategy and lack of tracking!!!
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A well designed, well tracked and consistently executed plan saves time
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So what would you do if you only had 30 minutes to spend on social media?
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So…..Do I have to post to all 1,200+ Social Networks Active on the Web?
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United States Brazil Australia China United Kingdom
• Your brand does not have to be on every single social media channel out there. • Instead Focus on the social
media channels that draw your brands target demographic
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A lot of wasted hours• “We're on social media for 3.6 hours
every day”. - Ipsos.com
• 4.2 hours per day-age 35 and under• 3.1 hours per day-35-49 years-old• 2.8 hours per day- age 50 and
over
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To help us organize are daily defined plan.. Let’s look at the daily task of your Average Social Media manager.
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14Daily Tasks of A Social Media Manager
CONTENT
CuratingCraftingPosting Scheduling
GROWTH
MeasuringAnalyzingPlanningExperimenting
COMMUNITY
RespondingListeningEngagingHelping
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So how does this look in Practice ?
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SOCIAL MEDIA
DESIGN
MAKETTING
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16Spend 30 minutes to queue a day’s worth of epic content
5
1015
Minutes Collecting Stories
Minutes reading
Minutes Composing and Scheduling
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What it looks like
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In the five minutes you have to collect stories, you can grab anything and everything that catches your eye or seems like it might be helpful for your audience to read.
5 minutes collecting stories
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Start reading. Be quick to toss out anything that doesn’t seem like it will work (and save for later the stuff you want to read but might not want to share).
15 minutes reading
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2010 minutes Composing and Scheduling
Once you’ve spent 15 minutes reading through articles and starring the ones to share, head over to your social media management dashboard
Post Content, Add Context that makes since to your Fans, Create a Cool Image to Compliment the Content your Sharing... shareasimage.com , tryspruce.com, canva.com
Compose an original update for each network, and you’re done.
1 2 3
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Helpful Tools For Epic Content
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17 Unique Places to Find Content22
1 The Daily DiggAustin KleonZen HabitsSmartBrief
2 Subreddits
3 Pocket
4 Topsy
5
https://blog.bufferapp.com/17-unique-places-to-find-great-content-to-share
Goodreads.com
6 The Latest
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17 Unique Places to Find Content23
7
8 Feedly
9
10 Twitter lists
11
https://blog.bufferapp.com/17-unique-places-to-find-great-content-to-share
Medium Collections
12 SlideShare
BuzzSumo
Sidebar
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17 Unique Places to Find Content24
13
14 The Feature
15
16 Prismatic
17
https://blog.bufferapp.com/17-unique-places-to-find-great-content-to-share
Fre.sh
Google+ & Pinterest
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2 Minutes
3 Minutes
10 Minutes
15 Minutes
Spend 30 minutes to clone what’s working well
How to spend the 30 minutes:• 2 minutes measuring stats• 15 minutes analyzing stats• 3 minutes planning experiments• 10 minutes implementing
experiments
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8.23.2
1.4
1.2
6.6
3.9
3.1
1.2
8.2
3.2
4.3
2.2
8.2
3.2
5.4
1.2
What this looks like:
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Measuring27
Measuring—is super fast. Log in to the various places where you collect stats on your social media marketing—Twitter Analytics, Facebook Insights, Buffer, and others. Pull the reports for the past 24 hours (or any timeframe you choose).
80%
Twitter Analytics Buffer DashboardFacebook Insights Google Analytics
90%
60%70%
80%
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Type
Timing
Content
Formatting
AnalyzingThe type of post—Was it an image, a link, a video, or a status update?
The timing of the post—When was the post published? (Even more helpful when looking over a long period of time)
The content of the post—What words were commonly used in these updates?
The formatting of the post—How does the post look? Check for punctuation, where and how a link was places, hashtag usage, etc.
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29Experiments
Experiment with the various items listed in the Analyzing phase
Make the changes, set your experiments, and you’re done!
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" A Successful social media campaign starts with research and the research must be ongoing" - Susan Gunelius author of Blogging All in-One for Dummies
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Helpful Tools for Cloning Success 31
TWITTER ANALYTICS FACEBOOK INSIGHTS SUMALL
BITLY SPREADSHEET HOOTSUITE
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Spend 30 minutes to listen, engage, and deliver happiness
How to spend the 30 minutes:• 5 minutes to check your mentions• 5 minutes to check your notifications• 15 minutes to respond to questions
and seek out VIPs• 5 minutes to delight and be human
5
5
15
5
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• For your first five minutes, dive into Mention to see all the times your name or your brand’s name has appeared on social media, in blogposts, and across the Internet.• For the next five minutes, hop into the
notifications section inside Facebook, Twitter, Google +, LinkedIn, and your other social media channels. For everything that slipped through the cracks with Mention (direct messages or being added to Twitter lists, for instance), here’s your chance to follow up.
What this looks like:
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Helpful Tools for Engaging34
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The Best Way to Spend 30 Minutes On Social Media
35
How to spend the 30 minutes:• 5 minutes rescheduling popular
content• 15 minutes queueing content from
your go-to sources• 10 minutes responding to
mentions on social media
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What this looks like:36
• You can find popular content by checking your social media stats to see which posts performed well the last time you shared them.• Next, visit your most-trusted sources
of content, Queue this Content in Your dashboard
35%25%
40%
45%
50%
35%
65%
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Respond and Engage On Social Media
Lastly - And the last component is to respond and engage on social media. Here I’d recommend going straight to the sources—the social channels themselves.
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Respond and Engage On Social Media
• Check your Facebook notifications.• Check your Twitter notifications (tip:
click on “Mentions” specifically).• Follow up with new connections on
LinkedIn.• Welcome new additions to your circles
on Google+.• Reply to all the comments on your
posts.• Like, favorite, retweet, or comment on
posts from VIP lists.
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And in 30 minutes a day you have managed a 6 channel social media strategy!
Basically, hit this list in order, from your most valuable social channel to your least, and get as far as you can before you run out of time.
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Helpful Tools For the Best Social Media Strategy
• 1.Twitter, Facebook themselves• 2.Hootsuite/Dlvr.it• 3.Feedly
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Closing Thoughts
It's imperative that you understand your business, audience and social media goals before you can determine where to start your social media marketing efforts.
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Closing Thoughts
First experiment with different social networks to find the ones you actually enjoy and want to spend more time using.
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Closing Thoughts
The key thing to remember is that engagement and storytelling are the key drivers behind All Financially successful Social media Campaigns.
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Closing Thoughts
Find your best audience
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Closing Thoughts
Create Compelling Content The Cornerstone of any social media marketing strategy is creating Really Amazing content.
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Closing Thoughts
Give Give Give AskSpend 80% of your time Engaging/Giving and 20% focused on your promotional items.
Must marketers get this twisted
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THANKS