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SMiLE Toronto 2014 Social Media for Lions Tips and Tricks

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Page 1: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Toronto 2014

Social Media for Lions

Tips and Tricks

Page 2: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media for Lions

Tips and Tricks

Tom Van Kerschaver Chairman SMiLE Lions Club Brugge Maritime – Belgium

Page 3: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Why Social Media

Page 4: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks For and against

www.lionssmile.org

Page 5: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Why Social Media

www.lionssmile.org

Page 6: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Connect with others

www.lionssmile.org

Share • ideas • activities • events • interest

Page 7: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Public Relations

www.lionssmile.org

Page 8: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Future members

SMiLE Social Media for Lions by Lions www.lionssmile.org

Our members and future members are out there on Facebook, Twitter and other social media sites

Page 9: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Familiar tools used differently

www.lionssmile.org

Everything is easy to share

Page 10: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks The World is changing

www.lionssmile.org

Mobile technology Revolution is just beginning

Page 11: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Revolution…?

www.lionssmile.org

Page 12: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Exaggerating…?

www.lionssmile.org

Page 13: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Pay by text message

www.lionssmile.org

M-Pesa

Page 14: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Project Loon – Internet for all

www.lionssmile.org

Page 15: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Project Loon

www.lionssmile.org

Page 16: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Project Loon

www.lionssmile.org

Project loon

Page 17: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks e-learning

www.lionssmile.org

Page 18: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks e-Health

www.lionssmile.org

Turn the problem around, “Instead of asking the doctor, ask the patient.”

Page 19: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks e-Health

www.lionssmile.org

Page 20: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Digital Illiteracy

www.lionssmile.org

DIGITAL

ILLITERACY

Page 21: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media for Lions Manual The SMiLE way…

Page 22: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Let’s get started

www.lionssmile.org

Page 23: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks First step

• Make up your mind, make a plan!

• Plan for long distance

• Assign a responsible (PR, Social Media)

SMiLE Social Media for Lions by Lions www.lionssmile.org

Page 24: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Google Gmail

Get a Club Gmail account (Don’t use your personal account)

SMiLE Social Media for Lions by Lions www.lionssmile.org

• Completely Free • Centralize all club mails in one account • Use it to register on all Social Media

platforms • One password to remember • Only one account to pass on • Google Sync for Mail clients

Page 26: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Google Drive

SMiLE Social Media for Lions by Lions www.lionssmile.org

• 15 gig (Native Google Doc formats do not count) • Share (Gmail account needed) • Online cooperation • Google Drive sync tool (works like dropbox)

(use ‘Visual Subst’ to create a local drive L: - subscribe to SMiLE blog) lionssmile.org/smile-blog

Centralize Club Docs

Page 27: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Google Groups

SMiLE Social Media for Lions by Lions www.lionssmile.org

Mail group

• Never forget anyone • Always correct email addresses • Administered by club secretary

[email protected]

Page 28: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Create accounts

SMiLE Social Media for Lions by Lions www.lionssmile.org

Use your Gmail account to register social media platforms. Never use your personal address

Page 29: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Facebook

www.lionssmile.org

Tips

• Post information and pictures about club meetings and service projects. • Ask open-ended questions of your fans. • Pay attention to what your fans say. • Respond to fan comments. • Invite your contacts to join your Page. • Follow other community organizations and leaders on Facebook. • Create events

Useful links

Instructions to create a personal profile Instructions to create a club/district Facebook Page Facebook Vanity URL Facebook Help Center

>>> SMiLE Presentation | Facebook 101 <<<

Page 30: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Twitter

www.lionssmile.org

Tips

• Ask questions. • Invite your contacts to connect with your account. • Retweet messages by others to build relationships.

Useful links

Twitter Help Center Instructions to create a personal profile Instructions to create a club/district profile

>>> SMiLE Presentation | Twitter 101 <<<

Page 31: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Using images

SMiLE Social Media for Lions by Lions www.lionssmile.org

• Respect copyrights • Use official Lions logo's (LCI website, license, CI) • Ask permission to use pictures of people (especially children

Official Lions Clubs International Logos

Page 32: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Images labeled for noncommercial reuse

SMiLE Social Media for Lions by Lions www.lionssmile.org

Google Images – Filter on image license tool

Read more on the SMiLE Blog...

Page 34: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Royalty free music

SMiLE Social Media for Lions by Lions www.lionssmile.org

youtube.com/audiolibrary

Prevent blocked video’s! Download background music for your videos. For free.

Page 35: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Create a website

SMiLE Social Media for Lions by Lions www.lionssmile.org

Create a website • Responsive • Don’t forget the sharing buttons

• E-Club house • Google Sites • WordPress.com • WordPress.org

Page 36: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks e-Clubhouse

SMiLE Social Media for Lions by Lions www.lionssmile.org

e-Clubhouse

• Easy to use • Home page: Meeting times, location,

calendar, links to LCI resources • Calendar page • Club project page • Photo Gallery page • Contact us page • Up to 5 extra pages • Members-Only

homepage: password protected, club directory, emails, newsletter, polling, …

www.e-clubhouse.org

Page 38: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Start basic SEO

SMiLE Social Media for Lions by Lions www.lionssmile.org

Page 39: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Basic SEO hygiene

SMiLE Social Media for Lions by Lions www.lionssmile.org

Basic SEO hygiene

• Use Keywords (Lions SMiLE, Blueprint, behind the scenes)

• Do not overfill with keywords (Lions Clubs International, SMiLE, Blueprint, Google, Gmail, Tools, tips and tricks, Social Media)

• Use Title and Header styling like header1 or (<h1></h1>, header2 or <h2></h2>

Page 40: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Basic SEO hygiene

SMiLE Social Media for Lions by Lions www.lionssmile.org

Basic SEO hygiene

• Name your grahics! not ‘L14_ab54ek6.jpg’, but ‘BBQ Lions Club Brugge.jpg’

• Use ALT where possible (Also use by reading software for visual impaired people)

• Example ‘Lions volunteers planting trees ’

smile-logo.jpg SMiLE-logo.png smilelogo_900_Menu.png

Page 42: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks What to post/write

www.lionssmile.org

Some good ideas for posts

• An up close look at one of your service projects • Report on donations, activities, etc. with photos and video • The benefits of being a Lion • A member profile • Testimonials about your club • Information about volunteering

Page 43: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Domain name

SMiLE Social Media for Lions by Lions www.lionssmile.org

www. .org

www.freeweb.com/lcbruggemaritime [email protected]

www.e-clubhouse.org/sites/lcbruggemaritime [email protected]

www.wordpress.com/lcbruggemaritime [email protected]

• As little as 30$/year • Custom e-mail address • No change of publications print

and online when changing

2010 2012 2014

www.lcbruggemaritime.be

[email protected] [email protected] [email protected] [email protected] [email protected]

>>> SMiLE Presentation | Social Media <<<

Page 44: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Newsletters

SMiLE Social Media for Lions by Lions www.lionssmile.org

Page 45: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Mass Mailing

SMiLE Social Media for Lions by Lions www.lionssmile.org

Anti Spam Laws

2002 European Union Directive on Privacy and Electronic Communications 2003 United Kingdom Privacy and Electronic Communications (EC Directive) Regulations 2003 United States CAN-SPAM Act

Mass Mailings

• No unsolicited email • Recipients Opt-in regime • Sender return address authentication • Include a valid physical address • Subscriber must have access to his personal data • Unsubscribe option

>>> SMiLE Presentation | Mass Mailing <<<

Page 46: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Online Ticket selling Examples

Page 47: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Selling tickets online

SMiLE Social Media for Lions by Lions www.lionssmile.org

• Free events free • 2,5% ticket value + $0,99 per ticket (max fee $9,95) • If Credit Card used + 3% per transaction • SEO integration, MailChimp, Facebook • QR code ticketing

• Free events free • 2,95% ticket value + $0,99 per ticket • Payment processing

• Free events free • 2,95% ticket value + $0,99 per ticket • Payment processing

Page 48: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Selfie tickets…

SMiLE Social Media for Lions by Lions www.lionssmile.org

Page 49: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Lions Eventbrite examples

SMiLE Social Media for Lions by Lions www.lionssmile.org

Free

Paying

Page 50: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Online Fundraising Type of…

Page 51: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Online Giving

www.lionssmile.org

Page 52: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Donate buttons

SMiLE Social Media for Lions by Lions www.lionssmile.org

No PayPal account needed to Donate!

Service that allows you to accept payments • Bank account payments • Credit card payments

Online transactions commission 2.9% + $0.30 per transaction ($3.20 / $100)

2.2% + $0.30 per transaction for 501(c)3 ONLY ($2.50 / $100)

Page 53: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Donate Button Example

SMiLE Social Media for Lions by Lions www.lionssmile.org

Lions Club of Rutherford (NJ)

Page 54: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Google Wallet

SMiLE Social Media for Lions by Lions www.lionssmile.org

www.google.com/nonprofits/onlinebasics/

Page 55: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Online Donation Example

SMiLE Social Media for Lions by Lions www.lionssmile.org

Donors pay a 2.75% transaction fee on the donation. Charity(s) receive 100% of the donation

Page 56: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Mobile Giving

www.lionssmile.org

Page 57: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Text Giving

www.lionssmile.org

Page 58: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Text Giving Example

SMiLE Social Media for Lions by Lions www.lionssmile.org

Page 59: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Crowd funding

www.lionssmile.org

Page 60: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Crowd funding

Why

www.lionssmile.org

• Fundly platform fee 4.9% + credit card processing fee 3.0%. • US only

Page 61: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Case study: Lions Denmark

www.lionssmile.org

Page 62: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Case study: Lions Denmark

www.lionssmile.org

http://butik.lions.dk/

Page 63: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Online fundraising

www.lionssmile.org

About Fees

Page 64: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks 501(c)3 ???

www.lionssmile.org

…If you're a 501 (c ) (3) organization, you are qualified to receive a reduced service fee…

www.google.com/intl/en/grants/domains.html

…If you are a 501(c)(3) or 501(c)(4) nonprofit organization and already have an approved Causes organization profile…

Page 65: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Online Fundraising The basics…

Page 66: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Don’t Advertise

www.lionssmile.org

• Number 1 Service Club in the world • Almost 100 years old • 1.35 million members • 45,922 Lions Clubs • 208countries

Page 67: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Marketing vs Public relations

www.lionssmile.org

Page 68: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Marketing vs Public relations

www.lionssmile.org

Page 69: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Public relations & Social Media

www.lionssmile.org

Public relations is in the DNA of Social Media

Page 70: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Public relations & Social Media

www.lionssmile.org

Tom

Page 71: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Word of Mouth

www.lionssmile.org

People trust people It’s called word-of-mouth!

Page 72: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Word of Mouth

www.lionssmile.org

Social Media = Word-of-mouth + Internet

Page 73: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Don’t Advertise

www.lionssmile.org

• Number 1 Service Club in the world • Almost 100 years old • 1.35 million members • 45,922 Lions Clubs • 208 countries

Page 74: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Behind the scenes

www.lionssmile.org

Show the people behind the scene

Page 75: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Show pictures

www.lionssmile.org

Show pictures & emotions

Page 76: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Tell stories

www.lionssmile.org

Tell stories

Page 77: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

SMiLE Social Media for Lions by Lions

Social Media Tips & Tricks Tell stories

www.lionssmile.org

Tell stories

Page 78: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Social Media Tips & Tricks Fundraising conclusions…

SMiLE Social Media for Lions by Lions www.lionssmile.org

• No promotion • Behind the screens • Pictures of people • Stories & emotions • Show what others give • Keep informing after the funding • Make everything sharable

Page 80: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

Lions SMiLE Making the difference…

Page 81: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website - Blog

SMiLE Social Media for Lions by Lions

SMiLE Blog lionssmile.org/smile-blog/

‘Lions & Social Media’ related articles. Subscribe to get new blog articles via email.

www.lionssmile.org

Page 82: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website – Social Media Directory

SMiLE Social Media for Lions by Lions

Ask SMiLE lionssmile.org/ask-smile

Ask Social Media related questions and get answers from SMiLE team members or other Lions

www.lionssmile.org

Page 83: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website – Social Media Directory

SMiLE Social Media for Lions by Lions

SMiLE Social Media Directory lionssmile.org/social-media-directory/

Search the Social Media Directory to find out what other Lions across the world are doing

www.lionssmile.org

Page 84: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website – Social Media Directory

SMiLE Social Media for Lions by Lions www.lionssmile.org

Listing n° 1000

Page 85: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website – Social Media Directory

SMiLE Social Media for Lions by Lions www.lionssmile.org

Toronto Lions Clubs

Page 86: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

www.lionssmile.org | [email protected]

Social Media Tips & Tricks SMiLE website – Resource Center

SMiLE Social Media for Lions by Lions

SMiLE About SMiLE SMiLE Members Join SMiLE SMiLE Blueprint Pictures Video-Zone FAQ

Knowledge Center Categories Social Media for Lions Social Media Directory Facebook Twitter Google+

Downloads Seminar Presentations Flyers/Leaflets Lions Artwork SMiLE Artwork

Blog Full Blog News Featured Clubs Social Media Conventions Events Cyber Lions Tools Trivia

Social Media Directory About All Categories HQ Multiple Districts Districts Clubs Cyber Clubs

Links Useful Links E-Clubhouse LionNet Blogs to Read

Convention 2014 International Convention Toronto, Canada

2013 Europa Forum Istanbul Turkey

2013 International Convention Hamburg, Germany

2012 Europa Forum Brussels, Belgium

Discussions Lions & Social Media Social Media Directory Cyber Lions

Click headers to visit the website

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Page 89: Social Media Tips and Tricks - lionsclubs.org · Social Media Tips & Tricks Facebook Tips • Post information and pictures about club meetings and service projects. • Ask open-ended

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SMiLE Social Media for Lions by Lions www.lionssmile.org

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Permission is granted to download and print this material for members of Lions Clubs only for the purpose of viewing, reading, and retaining for reference or

promoting social media within the LCI organization. Any other usage, especially copying, distribution, retransmission, or modification of information or materials of this presentation, whether in electronic or hard copy form, or the usage outside of

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You can contact the LCI SMiLE core team and it's chairman, Tom Van Kerschaver, by sending an e-mail to: [email protected]