1. Twitter/Flickr Use #dcww Thanks for coming

2. Social Media to Get More Business Shashi Bellamkonda Social Media Swami Network Solutions 3. Social Media - Opportunity to excel and level playing field Photo Credit:http://flickr.com/photos/vividbreeze/480057824/ Stand out from the crowd 4. Its not going away, its becoming more prominent

Social Networking has been the global consumer phenomenon of 2008. 1

Two-thirds of the worlds Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time. 1

Facebook added its 200 millionth user on April 8, 2009. If Facebook were a country, it would be the fifth-largest in the world after China, India, the US and Indonesia. 2

From January to March 2009, people ages 26 to 44 made up the fastest-growing segment of the US Facebook population2

1 http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf

2http:// www.emarketer.com/Article.aspx?R =1007034

5. Shoppers are everywhere 6. Twitter has made Dell $1 million in revenue

http://venturebeat.com/2008/12/15/twitter-has-made-dell-1-million-in-revenue/

7. If chips can have their own page so can you! 8. Hurry ! Others have the same idea 9. 4 Point Social Media Strategy

• Your Personal Brand

• Connecting with Customers

• Community Outreach

• Get new business

10. Become and Expert

You have to learn the tools

Spend your own time

Find other enthusiasts/partners in crime

Invest time in attending offline events

11. Network Solutions Swamis - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/ 12. Tactics http://www.flickr.com/photos/stevebaty/3169570435/ 13. Listen :Google Alerts 14. Listen : Monitor Blog comments 15. Listen : Consider a Service like Radian 6 16. Other Listening Tools 17. Participate : Linkedin

Visibility

Connections

Search Results

Advice

A new job?

Business Dev

18. Participate : Facebook 19. Whoa ! Hold on Facebook is personal? 20. Participate : Twitter

Reply to all the people who @ you

Retweet or tweet interesting links

People like conversation

3 tweets a day keeps the doctor away

21. Participating with Comments and conversations

Earn Credibility as an expert by helping others

Commenting is a way of conversation

Traffic from your comment to your blog

The Huffington Post Allows Top Commenters To Become Bloggers

22. Contributing to the Conversation : Blogs

Write from the heart

Your sent email folder already has blog post in the making

Once a week is a good start

Link Out liberally

Turn on the comments

Respond to commenter

23. Contribution : Building your own communities

Blog and community plug-ins

Social bookmarking

24. Contribution : Videos

Easy to use tools

No expertise necessary

Hosting videos

25. Contribution: Podcasts and Radio Shows

Podcasts may only be a phone call away

Flickr photo by Mark J Hunter http://www.flickr.com/photos/tartanpodcast/283456030/ 26. Contributing : Flickr

More views than any of my Blog(s)

27. Providing Education / Resources 28. Small Business Success Index: GrowSmartBusiness.com 29. A few cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/ 30. Built online relationships offline 31. Results http://www.flickr.com/photos/visbeek/2524382851/ 32. You may even be elected president Flickr photo jmtimages http://www.flickr.com/photos/jmtimages/3212490983/ 33. Google Juice

Google results are from Social Media Profiles

From 250 to 35,000

34. Online Positive Reputation Grows

Network Solutions won the Society of New Media Communications and Research Award for Corporate Online Reputation Management

35. Earned Media 36. More Success

Referrals for your business

Web Site /Blog Traffic

Comments/Conversation

Links

Your own community

37. Connections: Reinforcing offline connections 38. Your Social Media Plan

Setup Alerts

Join and setup profiles in 3 social networks

15-20minutes a day tracing the alerts and responding

Choose 3 blogs on your field to read and comment

Converse, dont sell

Answer questions and become an expert in your niche on LinkedIn

2 hours a week - Learn and write about the products you promote

Measure your efforts

• How many times were you mentioned

• How many people read your posts

• Inbounds links

• Are your customers evangelizing

Attend one local event a month

Ask for help from the community if you need it

39. Questions ?

Shashi Bellamkonda[email_address]

Small Business Success Index

• http://GrowSmartBusiness.com

Network Solutions Blog :http://blog.networksolutions.com

Web Community Network :http://www.LinkTogether.com

Small Business Network :http://www.MySolutionSpot.com

Personal Blogs:

• Technology & Social Media:http://www.shashi.name

• Digital Thoughts:http://readythoughts.blogspot.com

• Restaurant Reviews:http://www.carryoncurry.com

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