social media to make a pio's job easier
DESCRIPTION
Presentation delivered at the NIOA Training Conference, August 24, 2009 - Nashville.TRANSCRIPT
Social Media toMake Your Job Easier
NIOA Training ConferenceNashville, TNAugust 24, 2009
Ike Pigott
Social Media to Make Your Job Easier
• What is “Social Media?”• What can it do?• How can I use it?• What is RSS? (and why should I care?)
• What are tags? (and why should I care?)
• Tying it all together - workflow
I think I’ll go homeand do some Social Media!
I think I’ll go home and watch some Expanded Cable!
Social Media to Make Your Job EasierWhat is “Social Media?”
A class of web services with specific attributes
Organization
People
Freedom
Technology
+
+
+
What is “Social Media?”
Social Media to Make Your Job Easier
Social Media is “word of mouth” with two added dimensions
Space
T i m e
What is “Social Media?”
Social Media to Make Your Job Easier
Dynamic for success…
once was what you knew
then was what you could find
now is what your network findshuman powered search
What is “Social Media?”
Social Media to Make Your Job Easier
What is “Social Media?”
human powered search
Example: research
Social Media to Make Your Job Easier
What is “Social Media?”
human powered search
Example: research
Social Media to Make Your Job Easier
the conversations happen anyway
What is “Social Media?”
Social Media to Make Your Job Easier
What can “Social Media” do?
Social Media to Make Your Job Easier
The PIO’s work is never done…
What can “Social Media” do?
Social Media to Make Your Job Easier
…so add these tools to your toolbox.
Social Media to Make Your Job Easier
Evaluate the networks
What can “Social Media” do?
WhoWhyWhere
WhatWhenHow
How do people join? What are the attributes?What do they share?
Types of use for “Social Media”
Social Media to Make Your Job Easier
BroadcastDiscussion
(resource)
MonitoringCuration/Aggregation
Types of use for “Social Media”What is RSS?
Social Media to Make Your Job Easier
Users – DVR for the internetGeeks – WD-40 for informationPIOs – Tinkertoys for information management workflow
ReallySimpleSyndication
What is RSS?
Social Media to Make Your Job Easier
RSS
Tags?
Social Media to Make Your Job Easier
• Data descriptions• Work across platforms• Makes searches easy• Makes searches human
Social Media to Make Your Job EasierTying it all together
IncomingExternal
OutgoingExternal
IncomingInternal
OutgoingInternal
External
Internal
Social Media to Make Your Job EasierTying it all together
IncomingExternal
OutgoingExternal
IncomingInternal
OutgoingInternal
External
Internal
• Blog monitoring• News
monitoring• TAG monitoring
• Internal Blog• Talking Points
• Blog-powered newsroom
• Automated Twitter
• Talking Points• Talking Points
Social Media to Make Your Job EasierTying it all together
Look for “hooks”
“Export” sites
Wordpress
• Multimedia• Supports many RSS feeds
• Update via e-mail
Social Media to Make Your Job EasierTying it all together
Look for “hooks”
“Import” sites
• A great catch-all
• Most robust• Update via any RSS feed
• twitterfeed.com
Look for “hooks”
Some sites do it all!
http://posterous.com
Social Media to Make Your Job EasierTying it all together
Social Media to Make Your Job EasierTying it all together
OutgoingExternal
IncomingInternal
OutgoingInternal
External
Internal
IncomingExternal
Social Media to Make Your Job EasierTying it all together
WidgetsBlocks of code that republish an RSS feed
Update your main website on the fly
Social Media to Make Your Job EasierTying it all together
As long as we’re republishing information…• Choose the best of what others are writing and sharing…
• Publish it back out yourself
Social Media to Make Your Job Easier
• What is “Social Media?”• What can it do?• How can I use it?• What is RSS? (and why should I care?)
• What are tags? (and why should I care?)
• Tying it all together - workflow
Social Media to Make Your Job Easier
• Ike Pigott• Positive Position media consulting
• http://positiveposition.com• [email protected]• (205) 447-4468
Social Media to Make Your Job Easier
• Ike Pigott• Positive Position media consulting
• http://positiveposition.com• [email protected]• (205) 447-4468
Social Media to Make Your Job Easier
• Ike Pigott• Positive Position media consulting
• http://positiveposition.com• [email protected]• (205) 447-4468