EASYTOOLS ANDTACTICS FORSOCIAL MEDIASUCCESS

WHAT WILL WE ACCOMPLISH TODAY?

We will review and discuss: Social media tools Social media tactics Discuss “Pay to Play” Your tricky social media marketing

issues

TOOLS

CAMERA+TAKE AWESOME PHOTOS AND EDIT THEM ON YOUR

PHONE!

PICMONKEYMAKE YOUR PHOTOS AWESOME.

WATERLOGUEHAVE SOME FUN WITH YOUR PHOTOS!

BUFFERAPPMANAGE YOUR TIME, SCHEDULE YOUR ACTIVITY

FEEDLYTEE UP YOUR CONTENT FOR EASY INFO AND SHARING!

TACTICS

MAKE A GOALIncreased salesBrand awarenessCustomer engagement

ANALYZE YOUR ACTIVITY, ACT ACCORDINGLY

Facebook AnalyticsGoogle Analytics

POST LEVEL INSIGHTS

COMPETITIVE INSIGHTS

SCHEDULE YOUR ACTIVITYBufferAppFacebook post scheduling

BE RESPONSIVE. BE ENGAGED.

HAVE A CONVERSATION.REMEMBER THE 80/20 RULE.

PAY TO PLAY

FACEBOOK IS PAY TO PLAY…BUT, FOR NOW,

IT IS AN INEXPENSIVE TACTIC

TWO STEP PROCESS Increase your page likes Advertise to your page fans and their

friends

FACEBOOK ADS

Ads can be targeted at: Demographic data: States, cities,

towns, zip codes Individual interests: (knitting,

Vermont, Dance, Wine etc.) Personal information: Gender, age,

marital status, degreeAds can cost as little as $2 per day

FACEBOOK PROMOTED POST Less than 5% of your

fans see your posts. Promoted posts allow you

to send your posts either a targeted audience similar to your ads, or your page fans and their friends

Promoted posts increase your posts views over 100% depending on how much you spend

You can spend as little as $5 to promote a post

YOUR QUESTIONS?

JOIN US!

Like us on Facebook!www.facebook.com/breezyhillmarketingFollow us on Twitter!@LauraBHill@BreezyHillMKTGJoin us on Pinterest!www.pinterest.com/breezyhillmktg

Link with us on LinkedIn!www.linkedin.com/LauraBreseeHillwww.linkedin.com/ChristineDiemFollow us on Instagram!@LauraBHill@BreezyHillMKTG

ADDITIONAL SLIDES

THE 80/20 RULE

80% of what you share online should be supportive of others or valuable to others

20% of what you share online should promote your business

YOUR BUSINESS PAGE

View the data about your page activity here.

Invite your personal friends to “like” your business Facebook page here.

View your business page newsfeed by clicking this Facebook icon

INTERACT AS YOUR BUSINESS

As your new business pageLike pages that relate to your business or interestComment on other business and