Social Media tools as a business tool

CJ Venkataraman

CIO Intellectual Ventures

The Business of Intellectual Ventures

(A few slides about my sponsors)

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Overview of Intellectual Ventures

Intellectual Ventures invents and invests in invention: investing in Invention is our business

We apply dedicated capital and expertise to an inefficient, emerging market = IP

We build (inventions), buy (inventions) and partner with inventors to develop and monetize inventions

Our global invention capital network includes: large and small businesses, government labs and research institutions, academia and individual inventors

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IV Team

Founders– Nathan Myhrvold, former chief technology office, Microsoft

– Edward Jung, former chief software architect, Microsoft

– Greg Gorder, former partner, Perkins Coie, LLP

– Peter Detkin, former vice president and assistant general counsel, Intel

Executive Team– IV’s executive team includes IP, licensing and business executives from many

Fortune 500 and leading technology companies including: Microsoft, Intel, AT&T, General Electric, Barclays, Cisco, Hewlett- Packard, Onyx Software, Ocean Tomo, Merrill Lynch, Microvision, Freescale Semiconductor

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IV Fast Facts

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Founded in 2000

HQ Bellevue, WA with satellite offices in the Bay Area, Chicago, Austin, Washington D.C. and Asia (Japan, China, Singapore,

India and South Korea).

IV launched an invention/prototype lab in 2008; nearly 30 researchers work on a variety of projects

Privately-held with nearly $5B

under management

and more than 550 dedicated team members

worldwide

IV Fast Facts

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Investors include a mix of Fortune 500 companies, university endowments, institutional investors and individuals

IV’s invention portfolios span a wide and diverse range of technologies, more than 30 areas including:

– Software, ecommerce, financial services

– Consumer electronics

– Wireless, networking

– Semiconductor, hardware, consumer electronics

– Biomedical, energy

IV Laboratories in Bellevue, WA launched in 2008

Support inventors with in-house research, test and prototyping capabilities

– 27,500 square foot facility

– State of the art computerized machine shop

5-axis mill, water jet, EDM, laser machining

FDM rapid prototyping (“3-D printing”)

– Electronics, photonics, biochemistry facilities

– Visible and electron microscopy/microanalysis

– Focused on global health, biomedical and surgical devices, climate issues, and consumer electronics

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“To invent, you need a good imagination and a pile of junk” – Thomas A. Edison

Social Networking Tools

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Quick Refresher

• Social media : Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content

• Social networking is a broad term that refers to the building of online communities based on common interests and activities.

• Social networks has moved from “Lets make friends and meet romantic partners” to “businesses promoting brands, products/services and connecting with customers” : A new marketing channel.

10No reproduction or distribution without express written permission of Intellectual Ventures ©

Social Media Tools

Social Networking

Professional Networking

Social bookmarking

Micro-blogging

Document Sharing

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Learning from our experiment

• Quicker access to expertise and expert resources

• Swifter innovation • Enhanced collaboration among early adopters

• Event planning : crosses company and even geographical boundaries

• Discussion boards : Enables multi-way communication creating a collaborative workplace that is replacing the traditional top-down style

• Bulletin feature enables controlled information dissemination

• Businesses now have a way to analyze and react to discussion of their products and services on social media sites (e.g. Autonomy)

“While we are organized in traditional ways in terms of sales, engineering, legal, and supply chain, our organization structure of the future will be all around communities of interest” -- John Chambers, CEO, Cisco

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Learning from our experiment (challenges)

• Get buy off from your General counsel team, Educate them, Entice them

• To the social network, your value increases the more data you share on the site however that brings an interesting dilemma around privacy issues

• Security issues :

• Sites provides user access controls but the APIs circumvent the same access controls.

• Hackers are increasingly targeting social networking services like Twitter and Facebook. Many employees who log on during the day at work might be causing information security risks at their companies. But banning the technologies would be short-sighted

• Internal Support structure to manage the communication/discussions/issues

• From Marketing/PR• From Legal• From Tech support

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Comparison of myspace and facebook

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permission of Intellectual Ventures ©

Social Networking : New community

15No reproduction or distribution without express written

permission of Intellectual Ventures ©

Social Networking Software

16No reproduction or distribution without express written permission of Intellectual Ventures ©

Social Networking Software