subs

Tools Overview ASHA Focus Professional Focus Tips Mobile Tools

Facebook

A social networking website intended

to connect friends, family, and business

associates. Profiles are created with

photos, lists of personal interests,

contact information, etc. Users can

communicate with friends through

private or public messages, a chat

feature, create and join interest groups,

and “like” pages.

ASHA uses Facebook to drive

traffic to ASHA content and

foster engagement with

members and the public around

issues relevant to the

professions we represent. We

also have an Inside Workplace

Wellness page to share

information with staff and their

families.

Connect with your professional

association, follow the updates from

companies you work with, get news

updates, join groups that will help

you learn or engage with others.

Learn how to set your privacy

settings.

@+username to tag someone

in a post or photoThere are FB apps for

iPhone, iPad and

droids.

Twitter

An online social networking and micro

blogging service that enables users to

send and read text-based posts up to

140 characters. People use Twitter to

share links to interesting news or blog

posts, ask questions, have arguments

and make observations.

ASHA uses Twitter to drive

traffic to ASHA content and

engage with members and

consumers who are using

Twitter.

Build a virtual network of colleagues

with similar interests, learn by

participating in Twitter chats,

connect with your professional

associations, follow news updates,

engage with other attendees at the

next conference you attend. Use

Twitter to search for current

information on a topic.

Follow people to allow you to

see their messages in your

stream

Tweets are limited to 140

characters

@ = “at message” followed by

a twitter name to get the

persons attention

RT = retweet

# = hashtag, used to categorize

tweets by topic like #asha12

There are Twitter

apps for iPhone, iPad

and droids. Use

oneQube to

participate in Twitter

chats.

LinkedIn

A website that allows users to maintain

a list of contact details of people with

whom they have some level of

relationship. Users can invite anyone to

become a connection. Users exchange

knowledge, ideas, and opportunities

with a broader network of

professionals.

ASHA’s LinkedIn Group used to

be a members-only resource;

the group is now public. ASHA

doesn’t actively monitor the

group. We promote some

products and services from the

ASHA Linkedin profile.

A virtual rolodex where each contact

you connect with keeps his/her own

information current. LinkedIn can be

used to build a professional network,

post and find jobs, answer questions

and to connect with a targeted

audience. Start by connecting to

groups you are already a member of.

Build your profile

Connect with others you know

Join some groupsThere are Linkedin

apps for iPhone, iPad

and droids.

Understanding Social Media

Blog

A blend of the words web and logs, a

blog is a website or part of a website

that’s updated with new content from

time to time. Blogs are usually

maintained by an individual with

regular entries of commentary,

descriptions of events, or other

material like graphics or video.

ASHA’s blog is used to enhance

effectiveness across professions

and settings, increase active

involvement of members, and

improve external

communication.

Follow blogs related to your

professional focus or blogs that will

help you achieve a learning goal.

Use a RSS Reader

Subscribe to email updates

Pinterest

A virtual pin board that allows users to

organize and share things you find on

the web. The pin boards can be used

for planning and organizational

purposes. Users are also able to

browse pin boards created by others.

ASHA is using Pinterest to share

ASHA resources as well as find

and share resources being

shared by CSD students and

professionals. We also use

Pinterest to recruit posting

vacancies to the Job Opps

@ASHA board.

All of the resources used during

Innovation Day were compiled on

Pinterest

(pinterest.com/inworkwell/). You can

follow publications, boards created

for conferences or meetings you will

be attending, and pins from other

people with similar interests.

Pin = share an image with a link

Board = pins organized around

a topic

Repinning = sharing what

someone else pinned

There are Pinterest

apps for iPhone, iPad

and droid

Instagram

An app that allows users to share

photos. You snap a picture, choose a

filter to transform its look and post it.

You can share it to Facebook, Twitter

etc.

The ASHA Leader is conducting a

photo contest with Instagram, A

Week In the Life of the

Professions, to showcase our

members helping people

communicate. #ashaigers

Follow businesses and brands you

like to learn about new product

offerings. Employers are using

Instagram for branding and

recruitment.

# = hashtag, used to categorize

tweets by topic like #ashaigers

or #ashastaff

@+username to tag another

user in a photo

There are Instagram

apps for iPhone and

droid. You can also

use webstagram.com

as a viewer.

Vine

Create six-second looping videos to

share on Twitter and Facebook. Think

of it like Instagram, except with videos

instead of pictures.

We’re discussing ways we can

use Vine in the future. See 16

Ways Businesses are Using

Twitter Vine from Social Media

Examiner.

There is iPhone app.

An Android version is

supposedly coming

soon.