social media training: facebook & twitter
Post on 21-Oct-2014
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The Abbi Agency social media training presentation.TRANSCRIPT
Social Media Class: Facebook & Twitter
Wednesday, April 17, 2013
Facebook Lecture
Pages & Profiles • What’s the difference between a page & a profile?
Content • Posting frequency • Posting types
– Photos – Links – Video – Events – Tagging – Sharing
• Dos & Don’ts • Sharing Content
– Friends – Other pages – Social networks
Tools • Ads & promoted posts
Tools • Custom apps
Tools • Offers, events, polls
Admin • Highlighting & pinning • Analytics • Adding Admins • Admin settings
– Admin panel – Moderating – Messages
• Liking other pages
Design • Cover photo • Profile picture • Tabs • Rules, regulations
Facebook Q & A
Facebook Workshop
Take a break!
Twitter Lecture
What is Twitter? • Why you should use it
How to set up a profile • Choosing a twitter handle • Profile
– Photo – Header – Name, location, bio
• Design – Background – Colors
Populating • Where to find content • How to post content
– Hashtags – Short Links – @ replies – ReTweeting – DMs
How to gain followers • Follow people • Mention people • Retweet other people’s tweets • Share quality content
Examples • Personality, humor • Customer services • Expert • Chats • Tips
Examples • Southwest Airlines
Twitter Q & A
Twitter Workshop
Thank You!
@theabbiagency @connieaguilar @nicolerosedion
@tywhitaker