social media training workshop - imperial college london
DESCRIPTION
This presentation was delivered as part of the Social Media Training Workshop at the School of Medicine Imperial College London. The workshop has been organised as part of the Communications Project which aims to review communication channels across various areas of the School of Medicine.TRANSCRIPT
SOCIAL
MED
IA
TRAIN
ING
WORKSHOP
29TH
JANUARY 2
014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Dr Maria Toro-TroconisMr Benito Broglia
School of MedicineFaculty Education Office
Learning Outcomes
By the end of this session you should be able to:
• Identify the major social media platforms that could be used to improve communication across various areas of the School of Medicine.
• Discuss social media demographics and how they may affect the decision of using specific social media platforms to reach specific user groups.
• Select the relevant social media platforms that may be used for a specific area.
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
AGENDA
Welcome & Introduction 11:00 – 11:05
Classification of Social Media
User demographics
11:05 - 11:20
Demos 11:20 – 11:50
Group activity & Refreshments 11:50 – 12:50
Final discussion 12:50 – 13:00
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Social Media Tools available
Communication
• Blogging – Blogger, WordPress• Microblogging – Twitter• Location – Foursquare, Facebook places• Social Networking – Facebook, Linkedin, My Space• Aggregators: Netvibes, Scoopit, Hootsuite, Sympler
Collaboration
• Conferencing – Skype, Google Hangouts• Wikis – Wikipedia• Project Management – PBWorks, Trello• Social Bookmarking – Delicious, Diigo• Social Bibliography – Mendeley, Citeulike• Social documents – Google Docs, Dropbox
Multimedia
• Photography – Flickr, Picasa, Instagram• Video – YouTube, Vimeo• Presentation sharing – Slideshare• Virtual Worlds – OpenSim, Second Life, World of Warcraft
Social Media Tools available
Communication
• Blogging – Blogger, WordPress• Microblogging – Twitter• Location – Foursquare, Facebook places• Social Networking – Facebook, Linkedin, Google+• Aggregators: Netvibes, Scoopit, Hootsuite, Sympler
Collaboration
• Conferencing – Skype, Google Hangouts• Wikis – Wikipedia• Project Management – PBWorks, Trello• Social Bookmarking – Delicious, Diigo• Social Bibliography – Mendeley, Citeulike• Social documents – Google Docs, Dropbox
Multimedia
• Photography – Flickr, Picasa, Instagram• Video – YouTube, Vimeo• Presentation sharing – Slideshare• Virtual Worlds – OpenSim, Second Life, World of Warcraft
Social Media – Demographics - US
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Social Media – Demographics - UK
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
UK Facebook Statistics 2014
• Facebook growth period is decreasing – 31 million users – 1.5 million higher last year
• It’s not longer ‘cool’ for the younger generation• 2.5 million (13-17 years old) using the site• Largest demographic remains – 25-34 years old
(26% of all users)• It remains the single largest concentration of
users on any social media platform
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Social Media – Demographics - UK
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
UK Twitter Statistics 2014
• 15m users in the UK – September 2013• 40% of users worldwide use Twitter as a
‘curated news feed of updates’• 80% of Twitters users are active on mobile
devices• Twitter in everyday life - Twitter Alerts service
launched in the UK in 2013 – direct access to all key public agencies’ critical information updates in one placeSource: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Social Media – Demographics - UK
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
LinkedIn in the UK
• 10m users in the UK – early 2013• LinkedIn responsible for 64% of visits to
corporate websites• Push towards recruiting from Further and
Higher Education
Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Social Media – Demographics - UK
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Google + in the UK 2014
• Confirmed statistics from Google not yet available.
• Challenging due to the number of services involved in Google+: YouTube, Gmail, etc.
Biggest growers
• Pinterest has grown exponetially.• Over 2 million users – July 2013• New features: ‘place pins’, ‘dream trip’, ‘article
pin’.• Instagram continues to show growth with 150
million global users in late 2013• Messaging Apps: Snapchat (user control
content) & WhatsApp (13-20 years old)Source: http://socialmediatoday.com/kate-rose-mcgrory/2040906/uk-social-media-statistics-2014
Social Media – Demographics – Undergraduate Medical Students
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
- Main social media platforms used: Facebook, Twitter, Instagram, (some use LinkedIn).- ICSM Facebook page has 2873 ‘likes’.- 66% of Facebook ‘likes’ are in the 18-24 year group (1896 ‘likes’ approximately).- Twitter is slow but people are slowly joining it.- Use of social media in MedEd :#TGDEd (https://twitter.com/search?q=%23TGDed&src=hash )#MSAed - King Union’s https://twitter.com/search?q=%23MSAed&src=hash. #FOAMed (Free Open Access Medical Education): https://twitter.com/medfinalsrev
Source: Steve Tran – ICSMSU President 2014
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013Source: http://socialmedialondon.co.uk/social-media-used-uk-infographic/
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Twitter semantics
@mtorotro
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Twitter semantics
#iPadImperialFoM
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Twitter semantics
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Twitter semantics
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013
http://storify.com/torotroconis/social-media-imperial-college
Social Media Workshop – Imperial College London
THANK YOU!
Dr Maria [email protected]
@mtorotro
Mr Benito [email protected]
Dr Maria Toro-Troconis, Mr Benito Broglia - Imperial College London, 2013