social media transforming traditional media

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The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer. Backyard Wisdom 2.0 How Social Media Transformed a Traditional Media Effort Carol Whatley Director, Communications and Marketing Margaret Lawrence Specialist, Communications and Marketing

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  • 1. Backyard Wisdom 2.0How Social Media Transformed a TraditionalMedia EffortMargaret LawrenceSpecialist, Communications and MarketingCarol WhatleyDirector, Communications and MarketingThe Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.

2. Backyard Wisdom Basics Broadcast by a local public radio station 5-minute show about gardening, nature, and outdoor living Conversational Q & A between host and expert guest Joint venture of ACES and AAES Underwriting costs shared 3. August 2004Show launched Promoted with traditional media efforts Press releases County agent columns Static website 4. February 2007Blog is added to website To increase educational information disseminated To increase traffic to website 5. February 2010Website redesigned SharePoint environment Allowed upload of MP3 files Began uploading to AU iTunesU site 6. Winter/Spring 2010Social media component added Twitter Facebook 7. Date Visits Average by Day VisitorsMarch 2010 2859140 8. Date Visits Average by Day Visitors2010 11,603 39 3,942 9. Date Visits Average by Day Visitors2010 11,603 39 3,9422011 31,671 86 12,756 10. Date Visits Average by Day Visitors2010 11,603 31 3,9422011 31,671 86 12,7562012 22,585 1437,365 11. Lessons Learned Your Ideas Questions? Thanks for Attending!The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.