social media: trends and best practices - murray, …...social media: trends and best practices...
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Social Media: Trends and Best Practices
Presented by Branding, Marketing and Communication
★ 2.07 billion monthly active Facebook users ★ 1.37 billion daily active users★ Age 25 to 34, at 29.7% of users, is the most common age
demographic★ Highest traffic occurs mid-week between 1 to 3 pm ★ 76% of active users are female
Facebook: Best PracticesHow do we utilize Facebook to the fullest?
★ Take advantage of videos and graphics★ Keep posts short and specific
○ Call to action★ Post frequently and timely
○ Organically, shares, events, etc.★ Engage with commenters
○ Negative Comments
Twitter★ Twitter is an online news and social
networking service where users post and interact with messages, "tweets", restricted to 140 characters. (Just recently updated to 280 characters)
★ Twitter is a quick way to get a message across.★ 32% of Twitter users are 18-29.★ Networking and Social Listening
Twitter: Best Practices★ Engage with users★ Post 3-5 times a day★ Take advantage of videos★ Advertise your handle on email signatures, website and
Facebook page★ Know which hashtags to use★ Retweet relevant content
★ 1 million users in first three months (2010)
★ 700 million users as of April 2017
★ 68% of users are female and 32% are male
★ 90% of the users under the age of 35
Instagram: Best PracticesUse for advertisements and brand recognitionAsk Questions and answer them in your Instagram:★ What does our audience like most about our brand?★ Who are we trying to ultimately reach?★ Are our competitors successful on Instagram?★ What marketing strategies have worked in the past?★ What do customers expect with our brand? Is that good
enough?
Instagram: Best Practices★ Turn your visuals into eye candy
○ Instagram is all about great visuals and content○ Research shows 93% of buyers cited “visual appearances” as the main
reason for engagement○ Your instagram content should stand out in a user’s feed, so don’t skip
out on visual aesthetics
★ Be current with trends and changes○ Instagram is constantly changing and you have to be right there when
new trends, features, or updates hit the public○ Being able to collect data on post times, engagement, rates and how
users are connecting to you is essential to know
Instagram: Best Practices★ Post content your audience wants
○ Data shows Instagram with the highest engagement rates between customers and brands among all major social media channels
○ Get your audience to participate; hold contests and post user-generated content, ask questions and post from unique locations
★ Post regularly and during optimal times○ The best times to post include:
■ Mondays and Thursdays, they tend to drive the most engagement■ 3-4 p.m.■ Off hours aren’t off limits
○ Post on average 1.5 times per day
Instagram: Best Practices★ Tell great stories
○ Instagram videos are highly effective at telling your brand’s story
○ Be authentic, use this channel to engage and inspire your audience through attractive and interesting visuals
★ Get discovered○ Instagram’s explore features, tag people involved, use hashtags often,
use geo locations
★ Don’t dismiss the analytics○ Identify where you are among the crowd for your social media strategy
Snapchat: What is it?★ Snapchat is an image messaging and
multimedia mobile application★ The main demographic consists of millennials
because of its “in-the moment” way of sharing★ 71% of users are under 34 years old, and of
those users 70% are female★ Active snapchatters open the app 18+ times
per day
Snapchat: Best Practices★ Keep your snaps brief
○ Keep stories about one to two minutes long○ Unless you are covering a special event
★ When posting a new story, send updates to your friends○ Let’s people know something has been posted on your story
★ Talk to the camera○ Snapchat provides a personal perspective, use this for your brand
★ Embrace vertical content○ Because people look at their phones vertically, 98% of the time vertical
snap content is the easiest to view
Snapchat: Best Practices★ Contrast text over image
○ Inverse text
★ Keep composition in mind○ Use natural light and make sure your shot takes up the whole frame.
★ Plan your content○ Create stores using an editorial calendar and different weekly segments
★ Be responsive○ Respond to snaps as appropriate
★ Experimentation is key○ It can take time to discover what works
for your brand
Content Creation★ Canva
★ Sprout Social, Schedugram and
Hootsuite
★ Murray State Toolkit
★ Murray State University Smugmug
Overall Best Practices★ Keep the content coming
★ Show me the graphics and short videos!
★ 20% rule
★ Consistent username/handle
★ Shorten Links
★ Put social media information
EVERYWHERE!
★ Prizes and “sweepstakes”
★ Define your tone
★ Consistent posts across all
platforms
★ Engage with your followers
★ Use proper branding
★ Ignore negative comments
Contact Us
Shawn Touney - Director of Communications | [email protected]
Bailey Bohannan | [email protected]
Katelyn Suiter | [email protected]
Amanda Surmeier | [email protected]