Twitter Training Seminar Old Salts Rugby Club – September 2015

Introduc)on •  Flip Chart 1 - Next Session Ideas •  Flip Chart 2 - GLOSSARY! Shout out if you need

something explaining •  Health & Safety / Toilets •  BASICS – Wi-Fi, and have you all got a Twitter

account to use today?

•  Schedule for the day – timings and format* *First time we’ve run this course so might be a bit ambitious!

Todays  #Tag

Introduc)on

•  Introductions from Social Sasquatch & the Group

•  Who am I / Who are you? •  What I do / What you do?

•  Introduce the person opposite •  Name/company/what they’d like to get from today/

interesting fact!

•  Your Twitter Names – on the board! •  ME: @HairyHandshake

Links  &  Examples

•  TransferWise •  asbestosis.org.uk •  Sutton Coldfield Tennis Club •  WERSM (We Are Social Media) •  Event Magazine •  LEGO UK (In the pipe-line!)

Video  Promo)on  Campaign

•  TransferWise

Lead  Genera)on

•  asbestosis.org.uk

#AceFace  Compe))on

•  Sutton Coldfield Tennis Club

Introduc)on  

•  What are your thoughts on Twitter to date?

•  Interface •  Do you use the mobile app?

•  How useful is it •  How do you use it – Business / pleasure / both /

separate accounts?

•  Generating leads – starting conversations – had any successes?

•  Networking – what hashtags do you use (if any!)

EXPERIENCES

•  Who has done what

•  Who has any questions so far?

•  The Twitter App – who uses it? Very intuitive to use!

•  Most importantly… •  ‘What are you hoping to take away from todays

session?’

You’ll  get  out  what  you  put  in!

•  Seminar: ‘A conference or other meeting for discussion or training’ ‘A session in which a topic is discussed by a facilitator and a small group of participants’

•  You need to DISCUSS & PARTICIPATE!

What  we’re  going  to  cover 1.  What is Twitter 2.  Searching for things 3.  Optimising your Profile 4.  Hashtags 5.  Retweeting/Replying 6.  Direct messages 7.  Lists 8.  When things get a bit

TOO much…!

9.  How the pros do it 10. Using/creating images 11. Repurposing Content 12. Multiple Accounts 13. Influencer Marketing 14. Offline Reach 15. WebsiteTraffic 16. TOOLS FOR THE JOB!

*please  note,  this  is  a  very  ambi3ous  schedule  given  we  only  have  3hr!  

1)  What  is  TwiNer? ACTIVITY Pick a partner, take a couple of minutes to discuss what Twitter is to you, make a note of a few words/phrases to discuss

1)  What  is  TwiNer? •  140 characters

•  Micro blogging?

•  Networking opportunity

•  Don’t think of Twitter as a megaphone. Think of Twitter as a phone call!

•  It’s Ok to have an opinion – it’s all about conversation •  Customer service platform •  Lead generation •  Advertising opportunities •  News Service

2)  Searching  for  Things  on  TwiNer

•  How basic search works

•  What you can look for •  Accounts •  Live •  News •  Near you •  Photos

•  How can you use that information (pto!)

2)  Searching  for  Things  on  TwiNer

•  ACTIVITY

•  search for some influential people in your industry and follow them (10 – 20) – make a note of these

•  Look for recommended people to follow – recommendations will become more targeted as you begin to follow more accounts

•  Limits on number of people you follow – what are they?

•  Send a couple of them a Tweet, start a conversation, ask them a question!

3)  Op)mising  Your  Profile   ACTIVITY – grab a name out of the hat! Find someone else’s account in the room – discuss how it could be improved/optimised – Feedback to the group!

3)  Op)mising  Your  Profile   •  Name – Does it represent you/them?

•  @tag (nickname – easy to remember/type?)

•  Profile picture – simple/easily recognizable (logo for business, not too detailed)

•  Banner image (we can create these in a bit) •  You can add your contact details to the image, or other information!

•  Website address (landing page – about us?)

•  Twitter Bio – make it more searchable - #tags and keywords

•  ‘electric cars Birmingham’ – search profiles

•  Demo… how to change anything

4)  #Hashtags

ACTIVITY •  What do hashtags mean to you? •  What are they, and how do we use them?

4)  #Hashtags

•  Sharing ideas/concepts/info •  Event based content •  Promo opportunities •  Networking opportunities

Don’t run out of space •  Replace words with #words to make most of 140

4)  #Hashtags  –  How  not  to  do  it!

4)  #Hashtags •  Search for some like-minded accounts, look at the types

of #tags they use and create some Tweets using the #tags you find

•  Jump on a ‘trending tag’ to extend your reach! (News-Jacking)

•  Activity – log into the NETWORKING #tag website and pick some active ones for the day to add into your tweets

•  OJ to Tweet - http://goo.gl/uyjcsl

•  TwitterChats

•  http://thelifeofaworkinggirl.com/twitter-chat-calendar/

5)  Retweet  /  Reply  /  Quote •  Who, what, when… •  Influencers – free content for you to share •  (YOU WANT TO BE THE ONES CREATING THE

CONTENT THAT OTHERS SHARE!) •  Demonstrate knowledge of your sector to your

followers •  What is over-share, and why shouldn’t we do it! •  How to reply •  Start the conversation

•  Replies Vs posts, how to use a . to make your replies public

5)  Retweet  /  Reply  /  Quote

ACTIVITY Search for one of your influential accounts, find some relevant content for your follower that they have created, and:

•  Retweet a couple •  Reply to a couple •  Quote a couple Don’t forget you can use your #hashtags here to extend the reach of your messages even further!

6)  Direct  Messages   •  Lets try these out between ourselves ACTIVITY Pick someone you haven’t spoken to yet in the room Search for them, send them a DM (you’ll see them referred to as DMs this!), ask them about what they do, and ask them to like your page or check out your website! (tip – you can send them a url in the message) •  Lets start a group message that we can share URLs

on today! NB – Twitter will auto-shorten your URLs to save your 140 characters!

7)  Lists  On  TwiNer

•  Lists help you gather informative accounts into handy lists, so you can keep a track of themes and topics in one place

•  Subscribed to Vs Member of ACTIVITY Search for #SSQLIVE Old Salts Have a chat with others at the session!

7)  Lists  On  TwiNer

8)  If  things  get  a  bit  TOO  much •  Mute

•  Block

• Report!

9)  How  the  PROs  do  it

•  GroupOn •  Virgin •  One Minute Briefs

•  Rugby World Cup •  Pret

•  LEGO •  Dominos •  KLM •  Derek

GroupOn

VIRGIN  Trains

One  Minute  Briefs

Rugby  #RWC2015  –  #MOTM1

Pret’s  Hot  Food  Tour  -­‐  #HotPret

LEGO  April  Fools

Domino’s  #LetsDoLunch

KLM  -­‐  Cover  Photo  Updates

#BeLikeDerek

10)  Using  Images  in  your  Tweets WHY? More engaging = more clicks, favs, and retweets! ACTIVITY 20 - 30MINS – create 2 images and upload to Twitter, use some #hashtags, add in some conversation starters

•  Learn how to use Photoshop? (can take years!) TIME! •  Online tools designed specifically for the job! -

https://www.canva.com/ •  Tools that creates in correct ratio/format •  Where to get some more images from?

•  https://www.pexels.com/ •  Lets create some engaging images from a template

•  HOW TO UPLOAD THEM TO TWITTER

11)  Repurposing  Exis)ng  Content  

•  Who’s got a blog? •  Who publishes a newsletter? •  Who’s got a website? •  Who uses promotional videos? •  Who has a presentation? (pdf or similar?)

http://www.slideshare.net/ All these types of content you already own are great assets to showcase your business – USE THEM!

11)  Repurposing  Exis)ng  Content  (Cont)

ACTIVITY Split into groups of 2-3, you need one piece of existing media to share between you •  Author a tweet that maximises the impact of the

media format (image/website/blog post etc) •  Feedback your ideas to the group •  How could we improve these?

12)  Managing  Mul)ple  Accounts •  How to mix Business with Pleasure! •  BE CAREFUL if you have more than 1 account

with your sign-ins! •  Who would like to access personal/business

without having to sign out all of the time? •  Who uses more than 1 account, we can use you

as an example •  Adding additional users to an account •  DEMO

13)  Influencer  Marke)ng

•  What is an influencer? •  Write some ideas down

•  How do we identify influential Twitter Accounts to target? •  https://manageflitter.com/

13)  Influencer  Marke)ng

•  Extending your reach – ONLINE •  Why would they want to share our content?

•  How do we engage with them?

•  What have we got to offer?: •  EXISTING BLOG CONTENT •  OFFER TO BE A GUEST BLOGGER •  ASK THEM IF THEY WANT TO BLOG ON YOUR SITE!

•  INDUSTRY NEWS

•  Some Sasquatch examples!

Regular  Blogger

•  WERSM (We Are Social Media)

Magazine  Ar)cle  Contributor •  Event Magazine

14)  Extending  Your  Reach

•  Extending your reach – OFFLINE! ACTIVITY In your groups of 2-3, have a think about how you could market your Twitter account, OFFLINE. Can you think of some examples you’ve seen?

14)  Extending  Your  Reach •  Website icons

•  Business cards (here’s mine!)

•  Your email signature (my email is playing up at the moment!)

•  #tags for your events - #SSQLIVE •  Banners, signs •  Vehicle livery •  Your examples

15)  Website  Traffic •  Driving traffic to your website – YES PLEASE

•  URL in your profile, URLs in the links you share •  Helps with SEO – inbound links, social score – real measure •  Who uses Google Analytics?

•  UTM codes for measurement/tracking pixels

•  Optimsing a landing page to get specific conversions •  EXAMPLES ON NEXT PAGE

•  How to shorten a URL – vanity & hide your tracking code! OJ TO SHARE: https://goo.gl/

Website  Traffic

Website  Traffic

Website  Traffic

16)  TOOLS  FOR  THE  JOB

16)  TOOLS  FOR  THE  JOB •  There’s A Tool For Everything!

•  Literally - there is. Twitters API code is open source so that means people can build software applications/apps that do things that Twitter doesn’t!

•  https://buffer.com/ •  https://manageflitter.com/ •  http://www.crowdfireapp.com/ •  https://followerwonk.com/ •  http://addictomatic.com/topic/ •  http://topsy.com/ •  MENTION

•  http://www.socialmention.com/ •  http://spotter.xyz/usage

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