social media untuk penggalangan donasi
TRANSCRIPT
WUJUDKAN.COM
KITABISA.COM
AYOPEDULI.COM
PUBLIK MAU BERPARTISIPASI
PUBLIK MAU BERPARTISIPASI
DOMPET DHUAFA
RUMAH ZAKAT
ACT
PKPU
SANTRENDELIK
THE DIGITAL CONSUMER BEHAVIOURAL MODEL
Online advertising, Sponsorship &
Public Relations
Targeted Adv, Paid Search &
Email Marketing
Organic Search
Website & Landing Page
or IN STORE
Online Community Forum Blog
THE GAME HAS CHANGED
THE RISE OF SOCIAL MEDIA
TOP ACTIVE SOCIAL PLATFORM
2H 52M A DAY ON SOCIAL MEDIA
PEER RECOMMENDATIONS
ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
ADVOCATES DRIVE SALES & SOCIAL ENGAGEMENT
THE SOCIAL MEDIA CONSUMER BEHAVIOURAL MODEL
Social Media
Social Media Social Media
Social Media
Social Media
CEPAT. MUDAH.
MUDAH. CEPAT
MUDAH. CEPAT
AMAN. TERKONFIRMASI
FITRANA.ORG
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
TARGETED
FOLLOWERS VS TWEETS
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
COPY WRITING IS THE KEY
EMOTIONAL TWEET
40%
3CS OF SOCIAL MEDIA ENGAGEMENT
Who you do it for
Community
What you create/share
Content
How you engage
Conversations
ENGAGEMENT – ASK. LISTEN.
RESPOND - WORKS!
LISTENING WORKS
• Listen before social media posting
• Learn to social media insight
SOCIAL MEDIA INTELLIGENCE
• Listening and gathering information about your brand/s, your company and your competitors.
• Once you have the data use that old PR skill called content analysis.
VIRAL
Lembaga Donasi
Tim Lembaga Donasi
Publik Publik Publik Relawan Lembaga
Donasi
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY PEOPLE FOLLOW BRAND ON TWITTER
WHY TWITTER USERS UNFOLLOW
THANK YOU Nukman Luthfie CEO of JUALIO.com Cara Aman dan Mudah Jual Beli via Media Sosial
twitter @nukman Facebook @nukman Blog: sudutpandang.com
PRESENTED BY
Cara Mudah Fundraising dan Berdonasi via Media Sosial
www.fitrana.org Email: [email protected]
Twitter: @fitrana Facebook: facebook.com/FitranaID