Focus on What’s Important to Young People

vs.

Cover Topics Young People Care About:

1.News

2.Jobs

3.Rentals

4.College sports

5.Entertainment (Music, TV&Movies, Games)

6.Eat & Drink

7.Dating

How We Compete with Craigslist on Classifieds?

1. North Jersey is a big area.

2. Job classifieds are to all ages of people.

What We Going to Do Is:

1.

2. More Job information about:

• Internship

• Summer/Winter job

• Part-time job

• Volunteer

Give Them the Contents They Like.

Experiment with New Formats

1. The traditional story-and-photo approach to news

coverage may no longer be the best way to present

the news.

2. Videos

3. Use wikis to host contents related to a particular

topic or ongoing story, allowing journalists and

users to combine new updates with background and

related content.

Use bite-sized facts

NAA study referenced earlier found that:

almost universally, teens reject pages with

uninterrupted text in favor of those that offer

information in smaller, bite-sized chunks with

multiple entry points.

•Use Bullet

points and

subheadlines.

•Give each point

its own distinct

visual and

narrative space.

•Use “road signs”

and context.

Go Social -Reach Young People Where They Are.

• The majority of readers under 30 got their news using more than one

platform.

• Approximately 60% of readers under 30 got their news using one or

more digital platforms including online versions of the newspaper, email,

Twitter, and Social Networking such as Facebook.

Reach Our Young Audiences

•Engaging Audiences in a Two-Way Conversation

•Follow young people who are following us,

especially the influencers.

•Young people get a great deal (for some, all) of

their news socially from friends, family,

conversations and social networks.

•“Young people are deeply engaged in the news of

their peers, but we don’t call that news.”

---Danah Boyd, a Microsoft researcher and

expert in youth media and privacy issues