Social Media Strategy for Talent

Agenda

Welcome and IntroductionsWhat Brings Us HereYour interest in Social Media?Discussion

Presenters

Raghav Singh, SPHR

J.P. Winker

Technology Changes

Twitter, Blogging, Facebook, Google Wave, Skype

Business Environment

Economic globalism, off-shoring, interdependence, supply chain mgmt

CONNECTEDNESSCollaborative Tools

DRIVING FORCES

Connected and Global

WHAT DOES THIS MEAN FOR

RECRUITING?

Technology in Context

Tech supports your business process (recruiting)

Recruiting process model has not evolved

Where Recruiting Needs to Evolve

Employment BrandingRecruiting Process

Old Model of Branding

In-house controlMarketing/Comm./PRTightly controlled messages through

restricted media

New Model Everyone has a say Everything lives forever Negatives are magnified People most likely to

comment on your brand are the haters

Locus of control is in cyberspace

Change in Control

Employment Branding will change

To adapt to the new environmentTo the new tools

InterconnectednessBusiness

EnvironmentTechnology

Changes

Linked-inTwitter,

Facebook, Blogs, etc.

Supply Chains, Networks, Virtual Teams

Relationships

Recruiting Today

Is Purely Transactional

Process Mismatches

the larger business climate the evolving technology the employment brand (positive) and the

recruiting experience (negative)

A Breeding Ground for Negativism

Coderific

Brand outside is only as strong as the brand inside.

Can’t offend people and “spin” the brand

Impact on retention

Inherent Conflict

Inherent Conflict

49Percentage of employees claiming they will leave their employer when the economy improves

- Deloitte Survey of Employees at Fortune 500 Companies, 2009

TRANSACTIONAL RELATIONSHIP

Approaching a Social Media Strategy

Advantages and Risks

Is Recruiting aligned with Branding? Positioned to leverage technology?

Are you keeping up with candidates adoption of technology

The World is Flat

More relationship drivenWho do you know?In whom do you place

your trust?

Obstacles

Its going to be a lot of work You cannot control access to

social media You’ll need to become more

relationship-oriented to succeed

You’ll probably have to invent some things specific to your organization

Moving Forward

Kuhn’s Theory Of Scientific Revolution – replacement must thoroughly destroy incumbent

The existing approach has to fail thoroughly before its replacement is embraced.

Moving Forward

A strong brand can prop up current approach for some time

Recruiting process must be in-sync with the brand

TRANSACTIONAL RELATIONSHIP

What can you do today?

Blogging and Talent CommunitiesThe Tupperware Model

Talent Communities

The “Tupperware” Model

Recruiters as facilitatorsRespect boundariesIncentives not bribes

Where to start?

What jobs do you struggle to fill?

Social Media Strategy for Talent