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Social Media Week BEIRUT
Social Media versus Traditional Media; The contradictory results of the Online presence of
traditional news media. What Implications on democracy?
“Crowd sourcing, Social Collaboration, citizen journalism and the future of traditional journalism”
Rita CHEMALY
Wednesday 21 of September 2011 ALT CITY HAMRA
LEBANON
Rita Chemaly is the winner of the Samir Kassir Award for Freedom of the Press in 2007;
She is a social and political science researcher and author of the “The Spring of 2005 in Lebanon between Myth and reality”.
Her researches focus on the political impact of the social media.
She blogs at www.ritachemaly.wordpress.com.
Social Media versus Traditional Media; The contradictory results of the Online presence of traditional
news media. What Implications on democracy?
Social Networks controversial Impact on the community
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Social networks : •link people all over the
•share information;
•debate political opinion;
•mobilize forces,
•lead advocacy campaigns;
•broadening the reach of information
•fostering political participation and
civic engagement online.
Social networks are re-creating the
debates we read in the traditional
monopolized mediums.
oTraditional news papers have their own websites;
oThe websites have an expanded content :
They provide:
daily news published
videos,
pictures catalogues,
special archives,
rolling banner headlines,
forums,
polls for readers;
Online Implementation of TRADITIONAL Media
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Ex: Taken from An Nahar Newspaper
Simplified Tools implicating web users in Sharing Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Simplified Tools implicating web users in Sharing Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Ex: Taken from The Daily Star Newspaper
Engage instantly with the audience
•The use of mobile social marketing to send
the people instant news .
• it “…increases awareness and moves
people to actions. It is also becoming an
effective way to engage users and
constituents”
ساحة 10كرمال كم انهي حققناه بكرا كرمانك نازنين انساعة "
."انحرية
ارا الانتخابات بتهمك قذ ما بتهمني تأكذ من صحة بياناتك "
بهىائح انناخبين عنذ انمختار أو انبهذية أو
"زياد بارود –آرار 10قبم www.dgps.gov.lb
SMS sent to Lebanese mobiles on Alfa and
MTC March 4, 2009.
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Online Presence of Journalists from Traditional Media
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Through Social Media, Traditional Media is reaching a younger audience
Source: CARRINGTON Malin, Media consumption & habits of MENA Internet users, Research conducted by Effective Measure in
conjunction with Spot On PR, July 2010, p. 7
Active Audience vs Passive Audience
•Engaging the citizens •Soliciting Input •Broadening the reach of the audience •Implicating the web surfers in sharing the information •Creating New Leaders of Information
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Polarization and Imitation in Social Media
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
•Taking information from the quality press,
•Drawing information from traditional media,
Replication, “imitation” ways for active participation to the political
debate?
Reinforcing traditional Media… What chances for the online democracy?
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut
Thank you for your attention,
Feedback?
@ritachemaly
www.ritachemaly.wordpress.com
The contradictory results of the Online presence of traditional news media. What Implications on democracy?
By Rita CHEMALY, September 2011, Social Media Week, Beirut