social media: what is it and how does ifma use it today?

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Social Media Social Media What is it and how does IFMA use it today? Laurie Steiner Senior Associate Editor, FMJ

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Page 1: Social Media: What is it and how does IFMA use it today?

Social MediaSocial MediaWhat is it and how does IFMA use it today?

Laurie SteinerSenior Associate Editor, FMJ

Page 2: Social Media: What is it and how does IFMA use it today?

Wikipedia:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

What is social media?

Page 3: Social Media: What is it and how does IFMA use it today?

What’s out there?

Share

Create

Podcasts

Photos

Discuss

Videos

Games

Publish

Livestream

Connect

Virtual

Communicate

International

Real-time

Personal

Professional

Creative

Interactive

Links

Page 4: Social Media: What is it and how does IFMA use it today?

What sites does IFMA use?

Facebook – social networking

Twitter – microblogging, social networking

LinkedIn – professional social networking

Flickr – photo sharing

YouTube – video sharing

SlideShare – presentation hosting

Page 5: Social Media: What is it and how does IFMA use it today?

General statistics:• Facebook has more than 350

million active users.• The average user spends

more than 55 minutes per day on Facebook.

• About 70 percent of Facebook users are outside the United States.

IFMA: May 2010• Group members: 1,400• Links: 124• Photos and videos: 177

IFMA: January 2009• Group members: 527• Discussions: 25• Posted items: 26

Page 6: Social Media: What is it and how does IFMA use it today?
Page 7: Social Media: What is it and how does IFMA use it today?

IFMA: May 2010• Followers: 1,723• Following: 1,418• Listed on: 77

IFMA: January 2009• Followers: 35• Following: 35

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IFMA: May 2010• Group members: 6,943• Discussions: 500• Subgroups: 6

IFMA: January 2009• Group members: 1,416• Discussions: 118

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IFMA: May 2010• Photos: 2,211• Total view counts: 65,726

IFMA: January 2009• Total view counts: 31,649

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IFMA: May 2010• Videos uploaded: 101• Upload views: 27,954 • Channel views: 9,672

IFMA: January 2009• Videos uploaded: 25• Upload views: 2,964• Channel views: 1,106

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Page 16: Social Media: What is it and how does IFMA use it today?

IFMA: May 2010• Presentations: 13• Followers: 4

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