social media what is it
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an overview ofTRANSCRIPT
Copyright 2010 Helen Tonetti
What is Social Media
Copyright 2010 Helen Tonetti
Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where
media means digital words, sounds & pictures which are typically shared via the internet and
the value can be cultural, societal or even financial
Wikipedia
Copyright 2010 Helen Tonetti
Its about people having
conversations
Copyright 2010 Helen Tonetti
Before you Get started
Know your Customers before you spend time on Social Media
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HCopyright 2010 Helen Tonetti
1.
Get to know your CustomersDemographics and psychographics.
If you Niche them into groups.
What is keeping them up at night
How can you solve that problem
Copyright 2010 Helen Tonetti
2. Profile them
Look at the similarities ...Age, hobbies, work they do, earning power etc
Look for similar people as potential clientsIdentify exactly who they are
Then lets get meeting this target group.
Copyright 2010 Helen Tonetti
Finding a Network
Blogging, Facebook, Linked In, You Tube and Twitter today...
Loads of others mainstream and niche
Wikipedia will give a list of the siteshttp://en.wikipedia.org/wiki/List_of_social_networking_websites
Copyright 2010 Helen Tonetti
• Building connections • Perfect for researching people you want to meet • All the links you have are good for SEO• Build a special interest group • Finding experts• Finding staff
Uses for these Networks
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•Marketing and research •Learn about consumer interests •Use it to get feedback•Use polls for surveys
Other Uses
Ideal before you spend money on new services or products
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Copyright 2010 Helen Tonetti
Lets Start
Write your Profile, it must highlight your expertise and talents
Be central to your strategy
Must make someone want to tap you on the shoulder to do business
Add to your ability to be found
Write a Profile
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Think of what people search for How do you add valueGive them a reward Hobbies and interests Achievements Keep it currentGood photograph
Tips
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Write 3 lines describing yourself
5 Minutes
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2. Identify your Networks
Where do your potential clients, investorsor experts hang-out
Where are your existing customers now
Where is your competition
Choose 1 or 2 to start
Copyright 2010 Helen Tonetti
What have we covered
• The facts and figures • Profiling your customers• An introduction to Networks• Writing a great profile
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Linked InPower Networking
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http://linkedin.custhelp.com
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Business Networking Site
Used by professionalsOver 60 million users In over 228 countries American CEO’s over 90% on Linked InAverage age is 41Average household income is $ 109.00064% are maleOver 80% are graduates Average time on site 7 minutes
Copyright 2010 Helen Tonetti
No 1 Reason to use Linked In
It helps you find the right peopleAnd shows you how you are connected to them
Get to know who your contacts know!
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Its about Networking
• Rules of Networking apply
• Share Information Proactively
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Share
Ask for and give help
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Information
Opening timesHow to....ReviewsGeneral business help
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Proactively
Answer when asked for helpLook for information to share with people
HOW
• Groups• Answers
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Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Add Contacts
Copyright 2010 Helen Tonetti
You can import your Outlook contacts
Look at contacts available (blue box) indicates on linked in... Start to invite themWrite a personal message ... See you are on linked in, lets connect ....
If you can add a tip to the end or an interesting bit of informationSave it to use again
Old schoolmates and colleagues
Maintain Contact
• Notify people of questions that they are expert in, recommend them
• Tell them about interesting events• Comment on their updates• Give and get recommendations
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Success Stories
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Goshido and Irish Start up raised all its start up investment funds of over € 2000.000 By using linked in, sending out over 700 messages to potential investors
A Patent Lawyer in the US got media attention and won a number of large clients
Copyright 2010 Helen Tonetti
Facebook Facts
• Facebook is the #1 social network in the world, over 250 million active users.[sources: Nielson.com & Facebook.com]
• More than 120 million log on to Facebook.com every day! [source: Facebook.com]• Analysts predict membership will cross the 500 million mark by 2011... or sooner!• Facebook is the 3rd most trafficked website in the world (source: Alexa.com).• Facebook is the largest photo-sharing platform on the Internet. More than 1 billion
photos are uploaded to the site each month. [source: Facebook.com]• The fastest growing demographic on Facebook is those 35 years old and
older. [source: Facebook.com]• Facebook is truly international - more than 70% of Facebook users outside USA• Facebook mobile: There are more than 65 million active users currently accessing
Facebook through their mobile devices. AND, people that use Facebook on their mobile devices are almost twice as active on Facebook than non-mobile users. [source: Facebook.com]
Great for B 2 C
Create fan pages for your business
FB pages can build your brand and promote developments in your business
Connect to customers
Read the rules carefully
Copyright 2010 Helen Tonetti
How do you decide on a theme/ idea for your page
Look at magazines or on line book shop, search key words
Page Names
• Your name – Helen Tonetti• A creative name – Green Frog• Descriptive – the social media tips• Common expressions – look before you leap• You could misspell a word – pownce
• Who do you want to join?
A niche is good, but it can be broad
e.g. tax tips for Irish business owners versus tax tips
What do people look for on line , not your company name , product or solution
e.g. Home can include 3 thingsFoodGardenFurnishing
Find an expert in each to admin the page and add content
Engaging your fans
• 2 things you need to do• Share great content• To incite comments
Up-load video
Video
• You can give tips• Show customers• Your business premises• Way products are made
Photos
• Let your fans post photographs• Great way to create competitions• Coke does it well
• What ideas do you have
Applications
• Develop one or use the many free • Wildfire, makers of promotional tools for
brands on Facebook, is releasing a new application that lets marketers and brands turn their Facebook Page or website in to a deal hub.
• The new application is called Group Deals, and it is to be like a do-it-yourself Groupon add-on
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Facebook Success Story Duke of York and Independent Cinema in U.K
Use Facebook Page to show clipsTwitter to direct people to tweets
All local audiences Special Offers
Hired a full time person
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RUE LA LA • On Line Retailer• Designers• 50% off• Invite only
• Facebook fans get in• Get updates• Get tips to shop in sales
On line retailer
Its your Turn
Catching up
• LinkedIn, joining and connecting• Joining groups• LinkedIn answers• Facebook facts• Building a page• Engaging followers• Success stories for both
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
Blogging Its a diary or journal on line
Number of free sites for you to start
Its all about your opinion
Needs personality
Great way to build links
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Is Blogging for YouDo you want to be seen as an expert
Perfect for a P.R. Platform
Creates relationships with customers
Rank highly in search engines
Keeps an historical record of your experience
Copyright 2010 Helen Tonetti
Blogging IdeasSpread an idea – perhaps you are going green
Answer Questions you get asked
Get a guest blogger to write for you
Current Events
Top 10 lists are always well read
Do Industry reviews
Debunk Myths in your Industry Copyright 2010 Helen Tonetti
Who to Speak To?
• A company that designed designer mats• Wanted to talk to Bloggers • Moms and Interior Designers• Search Technorati .com or Google Blogs• Made comments, gave away samples• Created a competition for their readers.
Overheard in New York Has 6 Million views a month.Local site, for local people to talk about N.Y
Can you set up a local website?
How to get Blogging
•Look at Blogs that do well•What area of your business suits Blogging•Develop strategies for adding content•Choose a platform•Add articles often – even links work•Be clear about how you will react to comments on your Blog•You do not need technical skills to start
Copyright 2010 Helen Tonetti
What to Say....
• Tutorials – how to... • 5 tips to.. • Do an interview with an influencer• Reviews• Invite readers to submit an article• Tie it in to news headlines• Post research findings• Debunk a myth • Create a guide for your niche/ local area
Still Talking...
• Tell them a story • Make it a personal story• Pick a theme a month• Things I found interesting • Put up a video• Look at magazines• Praise the best bloggers• Create lists... 50 of the best wallpapers
Link it to Social Media
• Put up a teaser headline with a link• Twitter it • When posting comments add link• Put your WP active links up
Copyright 2010 Helen Tonetti
Your Ideas
Copyright 2010 Helen Tonetti
What is TwitterTwitter is known as a micro blog
You can add comments no more than 140 characters Need to build a profile and follow
Perfect for links to articles or videos
Ideal to follow journalists and media
Follow headlinesCopyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
What to Tweet about
Dell have an online store
Starbucks adds special offers
HRBlock has a question and answer session
Samsung has a dedicated mobile phone profile
Kogi Barbeque tweet truck times in LA
Another Idea
• Umi, a sushi restaurant in San Francisco, sometimes gets five new customers a night who learned about it on Twitter, said Shamus Booth, a co-owner.
• He twitters about the fresh fish of the night — “The O-Toro (bluefin tuna belly) tonight is some of the most rich and buttery tuna I’ve had,” he recently wrote — and offers free seaweed salads to people who mention Twitter.
Copyright 2010 Helen Tonetti
What about your business
•Think of 3 ideas you could tweet about today
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Summery
• Blogging with Wordpress.com• What to Blog about• Your ideas• Twitter• What is it• What to Tweet
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
• Very fast growing • Can be told in a story – more engaging • You can showcase your products• Show how they solved problems/ benefits• Get live customer testimonials • Customers feel they know you
Hows That and Helen Tonetti
Why Video
• Education about Health Insurance • Financial Products• Both Agents and Clients can use them
Finance
• The most searched for topic on line• Great Example is The Cleveland Clinic • Instead of articles do a video on medical
conditions• Share peoples experiences of conditions• Educational seminars on-line for patients
Healthcare
• Florists could create ideas for flowers for parties and special occasions
• Hardware shops could do DIY Video• Home Depot are doing a great job
Hows That and Helen Tonetti
Retailers
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• You Tube• Tube Mogul • Blog• Link to your social media sites
Hows That and Helen Tonetti
Where to Show Them
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Setting Your Goals
Copyright 2010 Helen Tonetti
No plan... Loads of invites = wasted time
Why are you using social media
Focus on that
Copyright 2010 Helen Tonetti
To speak to existing clientsTo find new customers Move into a new areaBrand awarenessBe seen as an expertSell a specific product on-lineTo monitor competitionResearch a product or idea
What do you want
Copyright 2010 Helen Tonetti
S.M.A.R.T
• Simple and measurable • Attainable and Realistic• Time /deadline• through
Copyright 2010 Helen Tonetti
Copyright 2010 Helen Tonetti
8 Goals Ideas1.Read an ebook, a white paper and a book on social media each quarter, for one year.2. Increase number of daily unique visitors by 20 percent in 60 days.3. Publish 2 blog posts, 5 days a week that are search engine optimized.4. Email a bi-weekly newsletter to subscribers with one solid call to action.5. Write 10 authoritative “list type” articles each month that will make linking to it hard to resist.6. Respond to every comment and private message on social media channels and blog, including deleting spams, the same day, for 30 days.7. Spend 20 percent of marketing budget on social media marketing for 90 days. Measure the results and determine how to continue.8. Create one video tutorial or other video content every 60 days for one year. Publish it on your website and on YouTube.
Your Top 3 for next year List them in order of importance to you
Now set activity goals around them
Remember it takes time....
Copyright 2010 Helen Tonetti
Catching Up
• You Tube, why video works• Some ideas• Where to show video• Setting your goals
Copyright 2010 Helen Tonetti
Debate, but be respectful Do not harass or attack other peopleDo not be a bigotExpect others to challenge youKeep it cleanDon't steal pictures or put up blue stuffDon’t spamDon't sell Keep your private stuff private
Rules of Business Networking
Copyright 2010 Helen Tonetti
Engaging your audience
Copyright 2010 Helen Tonetti
Polls and Surveys Polls and Surveys
You can add these to your Blog or site
Collect the data
Use it to generate reports
Can get P.R.
www.surveymonkey.com
Copyright 2010 Helen Tonetti
Give People Quality
Write articles and reports that have real value
Answer Questions well
Copyright 2010 Helen Tonetti
Competitions or Promotions Create on-line coupons with discounts or free
products
Offer free new products to them
Free seminar tickets
Free report or list
Copyright 2010 Helen Tonetti
Know your marketing goal is it to collect names, launch a new service?
Be creative
Promote them through social media
Search contest on Twitter
Finish up and announce a winner!
Copyright 2010 Helen Tonetti
Design a sandwich Design us a logoSend in a photo with your logoInvent a product
What competition can you Run?
Ideas for Competitions
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Other Ideas
E-Books Podcasts
Video
Copyright 2010 Helen Tonetti
Tie it in with Off-line Activity
It does not replace Face to Face
It enhances it
Stay in touch with new people
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Rules to Networking
It takes time so measure it
Follow up is essential
Listen to people
Always Plan before you go
Approach people who look shy
Prepare some simple questions Copyright 2010 Helen Tonetti
Use Social Media to
HelpEvents on Social Media have details of Attendees, use this to plan who you Want to meet
Follow up on Social Media Sites
Copyright 2010 Helen Tonetti
Tie it in with off –Line Marketing
Promote your Blog and Social Media on your cards
Give away your e-Book
Print out a leaflet with your top 10 tips
Market your on-line competition off-line too
Put it all on your Signatures Copyright 2010 Helen Tonetti
Some Free Tools
• Tweetdeck • Tweetback• Hootsuite• Google Alerts• Pagemodo• Social Mention• Mofuse• Eventbrite and meetup
Copyright 2010 Helen Tonetti
Summing Up
• Facts and figures of Social Media• We looked at LinkedIn, Facebook, Twitter,
Blogging and You Tube• Ideas and success stories• Setting your goals• Engaging your followers• Promoting it off-line
Copyright 2010 Helen Tonetti