WHAT IS SOCIAL MEDIA?

• SOCIAL MEDIA IS A TWO-WAY CONVERSATION

• FOR THE MOST PART, IT’S FREE, BUT COSTS TIME

• THERE ARE CONVERSATIONS ABOUT YOU HAPPENING – SOCIAL MEDIA HELPS YOU FIND AND SHAPE THEM

• SOCIAL MEDIA GIVES YOU ANOTHER OUTLET TO PROVIDE GREAT CUSTOMER SERVICE

STEP 1: WHAT SOCIAL MEDIA IS BEST?

• DECIDE WHAT TYPE OF SOCIAL MEDIA PLATFORM FITS THE DEMOGRAPHICS OF PEOPLE YOU WANT TO

ATTRACT TO YOUR FAIR – SPECIFICALLY AGE GROUP AND INTEREST

WHAT IS FACEBOOK?

• THE LARGEST SOCIAL NETWORK - MORE THAN 2/3 OF INTERNET USERS HAVE A PROFILE

• A PLACE TO SHARE INFORMATION IN REAL-TIME

• IDEA THAT WORKS: ANNOUNCE GRAND STAND SHOWS ONE WEEK AT A TIME WITH PHOTOS!!!

• A WAY TO LET POTENTIAL CUSTOMERS LEARN MORE ABOUT YOU BEFORE A PURCHASE

• IDEA THAT WORKS: POST YOUR DAILY FAIR SCHEDULE THE NIGHT BEFORE

IDEAS THAT WORK FOR FACEBOOK• CONTESTS

• FAIR PHOTO CONTEST

• NAME AN ANIMAL

• NEW LOGO

• PARTNER WITH YOUR SPONSORS (BATES ANNIVERSARY)

• ASK OPINIONS

• WHAT WOULD YOU LIKE TO SEE AT 2016 FAIR?

• GIVEAWAYS (10TH PERSON TO RESPOND OR TRIVIA OR 4,000TH PERSON TO LIKE PAGE OR 10TH PERSON TO SHARE PAGE)

• ADMISSION TICKET

• RIDE ARM BAND

• T-SHIRT

• PHOTO OP

WHAT IS TWITTER?

• TWITTER IS AT ITS HEART, A MICRO-BLOG.

• IN 140 CHARACTERS OR LESS, YOU CAN TALK ABOUT YOUR BRAND

• THERE’S LOTS OF PEOPLE HAVING A LOT OF CONVERSATIONS – SOME OF THEM MAY BE ABOUT YOU

IDEAS THAT WORK FOR TWITTER• ANNOUNCEMENTS: ENTERTAINMENT ACTS, WEATHER FORECAST/CURRENT, SEATING AVAILABLE, SHOW

STARTS IN 2 HOURS

• RESULTS OF CONTESTS: PIE, TRACTOR PULL, ETC.

• HARNESS RACING

• MEDIA WATCHES TWITTER SO BE SURE YOUR LOCAL MEDIA IS FOLLOWING YOU. IF IT IS A SLOW NEWS

DAY, THEY MAY COME TO FAIR AND REPORT LIVE.

WHAT IS PINTEREST?

• PINTEREST IS A POPULAR VISUAL, SOCIAL BOOKMARKING TOOL

• A GREAT WAY FOR USERS AND BRANDS TO CURATE CONTENT

• PEOPLE USE IT TO REMEMBER COOL THINGS THEY WANT TO FIND AGAIN EASILY AND SHARE

• POPULAR THEMES INCLUDE WEDDINGS, RECIPES AND TRAVEL, CRAFTS

IDEAS THAT WORK FOR PINTEREST

• VIDEOS

• LOTS OF PHOTOS

• SMILING FACES

• THINGS TO DO THAT ARE FAMILY ORIENTED

• YOUR FAIR IS A GREAT VALUE – WHERE FAMILY MEMORIES ARE MADE

• OFFER TIPS ON HOW TO ENJOY THE FAIR OR WHAT LOCALS LIKE TO DO AT THE FAIR

WHAT IS INSTAGRAM?

• POPULAR PHOTO-SHARING APP FOR SMARTPHONES

• COMPARED WITH OTHER SOCIAL NETWORKS, INSTAGRAM IS RELATIVELY SIMPLE—IT'S FOCUSED

EXCLUSIVELY ON SHARING PHOTOS WITH YOUR FRIENDS

IDEAS THAT WORK FOR INSTAGRAM

• POST PHOTOS WITH PEOPLE WITH SMILES ON THEIR FACES OR LAUGHING

• POST PHOTOS OF PEOPLE DOING THINGS AT THE FAIR – PIE EATING CONTEST, RIDING A RIDE

• EXPERIMENT WITH THE FILTERS TO MAKE YOUR PHOTOS UNIQUE AND DRAW ATTENTION TO THEM

• BE SURE TO USE HASHTAGS – NO MORE THAN 5

• #FCFAIR

• #HILLIARD

• #FAIR2016

PLAN YOUR SOCIAL MEDIA• BEFORE YOU JUMP IN, WRITE UP A BRIEF STRATEGY:

• WHY ARE YOU CHOOSING THIS PLATFORM(S) ?

• HOW WILL YOUR CONTENT STAY ON-BRAND?

• HOW WILL YOU GROW THE AUDIENCE?

• WHAT SALES APPLICATIONS ARE THERE?

• HOW CAN YOU MAXIMIZE EARNED MEDIA?

• HOW WILL YOU MANAGE THE TIME COMMITMENT?

HINT #1

• IF YOU DECIDE YOU WANT TO USE MULTIPLE SOCIAL MEDIA OUTLETS, START OUT WITH ONE AND BUILD IT

THEN ADD ANOTHER. ADD SLOWLY AND KEEP IN MIND THE TIME IT TAKES TO KEEP THEM CURRENT AND

ONCE YOU DECIDE NOT TO VOLUNTEER TO DO THIS, WHAT IS YOUR SUCCESSION PLAN? WHO WILL THE

RESPONSIBILITY FALL TO?

HINT #2:

BUILD A COMMUNITY OR FOLLOWING

• SEARCH FOR FRIENDS AND INVITE THEM TO LIKE PAGE

• SEARCH FOR BUSINESSES AND INVITE THEM TO LIKE PAGE

• LIKE THEIR PAGES

• DO THIS ONCE A MONTH TO CONTINUE TO GROW YOUR FOLLOWING/PRESENCE

HINT #3

• AT A BARE MINIMUM POST OR SHARE WEEKLY, THIS KEEPS PEOPLE ENGAGED AND YOUR READERSHIP IS

LARGER

HINT #4

• HAVE A “SOCIAL MEDIA CORRESPONDENT” POST, ENGAGE AND CAPTURE “REAL TIME” MOMENTS AT THE

FAIR TO SHARE ON SOCIAL MEDIA.

• THIS PROVIDES “EVENT DAY” EXPERIENCE TO THOSE WHO WERE UNABLE TO ATTEND

HINT #5

• CREATE A HASHTAG AND ENCOURAGE FANS TO USE IT DURING THE EVENT. MONITOR, ENGAGE AND

RESPOND TO HASHTAGS THROUGHOUT THE EVENT.

#FCFAIR

HINT #6

• WHETHER YOU ARE USING AN IPHONE, SMART PHONE OR CAMERA, ALWAYS BE READY TO TAKE PHOTOS

AND POST.

HINT #7

• PLAN AHEAD! COMPILE A LIST OF THE THINGS YOU WANT TO MAKE SURE ARE SHARED ON SOCIAL MEDIA

THE DAY OF THE EVENT. THIS HELPS WITH MEDIA COVERAGE TOO! THEY MAY BE FOLLOWING YOU AND

POST IT TO THEIR PAGE OR SHOW ON TV.

TOP 3 DON’T DO’S

• DON’T IGNORE NEGATIVE COMMENTS

• DON’T SELL….TELL

• DON’T NEGLECT YOUR PAGES

TOP 10 WAYS TO INCREASE ENGAGEMENT

1. BE RESPONSIVE

2. MAKE A WEEKLY CALENDAR

3. SCHEDULE POSTS

4. UNIQUE HASHTAG

5. SHARE FAN PHOTOS

6. ASK QUESTIONS

7. SHORTEN LINKS

8. TIME YOUR POSTS

9. BUILD YOUR RELATIONSHIPS

10. CONTESTS & GIVEAWAYS

SOCIAL MEDIA CHECKLIST - MONTHLY

• PERFORM A SOCIAL MEDIA AUDIT

• GOAL- SETTING

• COME UP WITH NEW IDEAS/EXPERIMENTS

• PLAN AHEAD FOR NEXT MONTH

SOCIAL MEDIA CHECKLIST - WEEKLY

• CHECK YOUR STATS

• ENGAGE WITH INFLUENCERS AND PARTNERS

• WEEKLY GOAL CHECK IN

• HOST A STRATEGY SESSION/CHECK OUT OTHER FAIR OR ATTRACTIONS SOCIAL MEDIA PLATFORMS

• SCHEDULE YOUR UPDATES

SOCIAL MEDIA CHECKLIST - DAILY

• REPLY TO EVERYONE THIS IS CRITICAL!

• CHECK YOUR MENTIONS

• MONITOR FOR KEYWORDS (VIA HASHTAGS)

• FOLLOW BACK/CONNECT WITH NEW PERSON

HOW DO YOU MEASURE SUCCESS IN SOCIAL MEDIA?

• MEASURE LIKES, COMMENTS AND SHARES FOR FACEBOOK, RETWEETS AND MENTIONS FOR TWITTER,

REPINS AND LIKES FOR PINTEREST AND FOLLOWERS AND LIKES FOR INSTAGRAM.

QUESTIONS?

SOCIALIZE YOUR MEDIA

DESTINATION HILLIARD AND FRANKLIN COUNTY AGRICULTURAL SOCIETY

CHRISTY J. CLARK

CCLARK@DESTINATIONHILLIARD.COM