1.Julia CampbellPresident/CEO of J Campbell Social MarketingThe Enterprise Center at Salem State UniversityMarch 14, 2013#techmonth @skullsflying

2. About Us J Campbell Social Marketing is a boutique digitalmarketing firm based in Beverly, MA. Using online tools such as social media, blogs andemail marketing, we help small businesses andnonprofits grow and reach their customers andsupporters. We offer solutions to your social media problems through training, support and managed services. #techmonth @skullsflying 3. Social MediaRULES OF THE ROAD Social media tools are alwayschanging. Getting on social media isnot a marketing strategy. Using social media will notcompensate for a bad productor service. The tools are (mostly) free but your time is not. #techmonth @skullsflying 4. Social & Mobile are HOT 67% of online adults use social networking sites. 15% of online adults use Pinterest 13% use Instagram 6% use Tumblr 67% use Facebook 16% use Twitter 20% use LinkedIn #techmonth @skullsflying 5. Social & Mobile are HOT 71% of women are users of social networking sites,compared with 62% of men. Fully 40% of cell phone owners use a socialnetworking site on their phone, and 28% do so on a typical day.#techmonth @skullsflying 6. Isolating or Connecting? Social networking sites are increasingly used to keep up withclose social ties. The average user of a social networking site has more closeties and is half as likely to be socially isolated as theaverage American. Facebook users are more trusting than others. Facebook users have more close relationships. #techmonth @skullsflying 7. Isolating or Connecting? Internet users get more support fromtheir social ties and Facebook usersget the most support. Facebook users are much morepolitically engaged than most people. Facebook revives dormantrelationships. Statistics from http://pewinternet.org/Commenta ry/2012/March/Pew-Internet- Social-Networking-full-detail.aspx #techmonth @skullsflying 8. Whats Hot?HOT TOOLSHOT CONCEPTS Facebooks new News Feed Content marketing Facebook Graph Search Focusing on 2 or 3 channels Tumblr rather than 4 or 5 Pinterest Increasing the social media Instagram spend Data analysis for ROI or ROE SlideShare Elimination of silos Vine Social for charitable Snapchat & Facebook Poke causes/cause marketing Curation (Scoop.it, etc.)#techmonth @skullsflying 9. Whats Not? Only posting as a brand Spam Push marketing throughsocial media In authenticity Cheesiness Like-trading Buying likes and followers #techmonth @skullsflying 10. Whats Hot: New Facebook The NEW News Feed! https://www.facebook.com/about/newsfeed#techmonth @skullsflying 11. What this means for youPhoto by Mari Smith, #techmonth @skullsflying www.facebook.com/MariSmith 12. What this means for youPhoto by Mari Smith, #techmonth @skullsflying www.facebook.com/MariSmith 13. What this means for you Photos make up 50% of News Feed content (andcontent from Pages makes up almost 30%). Create more visual content visuals are mandatory. Articles shared will feature larger preview images anda more prominent title and summary. Activity stories (when someone interacts with yourPage) will be more prominent so get your CoverPhoto and Profile Picture optimized! Updates from third-party apps will be moreprominent (Pinterest, Instagram. #techmonth @skullsflying 14. What this means for you Multiple topic-based feeds meanthat you may not get lost in allthe noise! But, will people use them? Users can now choose betweenAll Friends, Music, Photos,Following (a revamp of the Pagesfeed that shows every post madeby the brands and businessespeople Like), Games, CloseFriends, and any Interest orFriends Lists. Info from Mari Smith, TechCrunch,Mashable #techmonth @skullsflying 15. Facebook Graph Search Very different from Google Search Find more of what youre lookingfor through your friends andconnections. Your privacy choices determinewhats searchable. With Graph Search, you can lookup anything shared with you onFacebook, and others can findstuff youve shared with them,including content set to Public.That means different people seedifferent results. #techmonth @skullsflying 16. What this means for you Facebook Page SEO isnt new. Google and Facebook both index your Page name, category, vanity URL and keywords in your About tab.#techmonth @skullsflying 17. TUMBLRWhere the 18-29 demo lives! #techmonth @skullsflying 18. Whats Hot: Tumblr Tumblr may not have the most users, but its heavily-used by those who love it. Share of time SPENT on social networking sites Facebook dominates (83%), Tumblr is #2 with 5.7%. Audience of 30.8 million visitors in 2012 (up 64%). 18-29 year olds more than twice as likely to use Tumblr. Highest concentration of Hispanic visitors. All statistics from comScore:http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_the_2013_U.S._Digital_Future_in_Focus_Report #techmonth @skullsflying 19. Whats Hot: Tumblr Micro-blogging, heavily visual KISS Keep it simple, silly! Focus is on IMAGES, memes Social network sharing Use reblogging, following, liking My favorite Tumblr:http://textsfromhillaryclinton.tumblr.com/ Crash Course Tumblr 101:http://www.digitaltrends.com/social-media/how-to-use-tumblr/ #techmonth @skullsflying 20. PINTERESTNot just forrecipes andpretty shoes!#techmonth @skullsflying 21. Pinterest is HOT! Pinterest has almost caught up with Twitter 15% ofadult U.S. Internet users (16% on Twitter). Pinterest has almost 25 million monthly uniquevisitors. Pinterest posts last longer Pinterest pins have a halflife of over one week. (Tweet is 5-25 minutes; 80minutes for Facebook) Pinterest is aspirational, not of-the-moment. All statistics from the Pew Internet & American Life Project(PewInternet.org) #techmonth @skullsflying 22. Whats Hot: Pinterest Pinterest Brand Pages Why have one? New Pinterest TOS asks you to, if you are using it for work or promoting any type of commercial activity. You can convert your existing account or create a new one. 3 main benefits of Business Pages Account verification that red check box in the bio! Special Pin It button and other widgets First access to new upcoming features (Insights!) https://pinterest.com/business/create/#techmonth @skullsflying 23. Whats Hot: PinterestGROUP BOARDS SECRET BOARDS Collaboration Inter-office collaboration tool Showcasing clients/customers Social media content Demonstrating how to use yourdevelopment boardproduct Cultivate ideas that you do Testimonials not want people to see just Promotion running a contest, yetacknowledging best customers, Ideas for future presentationsonline ambassadors Networking Ideas for blog posts Authority#techmonth @skullsflying 24. InstagramThe land of#selfies and#foodporn #techmonth @skullsflying 25. Whats Hot: Instagram Used only on mobile devices you can see and likephotos on a desktop but cannot upload or edit a photo Cant share other peoples photos (easily) Statistics: 100 million Monthly Active Users 40 million Photos Per Day 8500 Likes Per Second 1000 Comments Per Second#techmonth @skullsflying 26. Whats Hot: Instagram Have a healthy balance of fun pictures and businessimages. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience. How to use Instagram:http://www.suebzimmerman.com/#techmonth @skullsflying 27. SlideShareShare yourpresentations! #techmonth @skullsflying 28. #techmonth @skullsflying 29. Whats Hot: SlideShare 45 million unique visitors to the site in January. Worlds largest community for sharing presentations LinkedIn bought the company last May. Supports documents, PDFs, videos and webinars. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience. #techmonth @skullsflying 30. Vine6 seconds toget yourmessageacross! #techmonth @skullsflying 31. Whats Hot: Vine Twitters smart phone app (only on iOS right now) A mobile service that lets you capture and share shortlooping videos 6 seconds long. http://blog.twitter.com/2013/01/vine-new-way-to-share-video.html #techmonth @skullsflying 32. Whats Hot: Vine Called Instagram for videos. Use it to showcase yourbrand elevator pitch Product demonstrations Launch of a new product orservice Giving your brand apersonality and some life Special announcements Be creative!#techmonth @skullsflying 33. Snapchat &FacebookPokeWheretweens/teenslive! #techmonth @skullsflying 34. Whats Hot: Snapchat & Facebook Poke Users share images or videos that disappear after afew seconds forever. Time-limited sharing (1 10 seconds) Screenshot alert Countdown clock Facebook Poke limited to Facebook friends Snapchat limited to Facebook, phonebook andSnapchat friends#techmonth @skullsflying 35. Content &CurationThe future ofsocial.#techmonth @skullsflying 36. Content Marketing is HOT! Content is Content marketing is a Blog posts marketing technique of E-bookscreating and distributing Booksrelevant and valuable contentto attract, acquire, and engage Slideshowsa clearly defined and Videosunderstood target audience Facebook posts with the objective of driving Tweets profitable customer action. LinkedIn updates Content Marketing Institute, Etc. http://contentmarketinginstitute.com#techmonth @skullsflying 37. Content Marketing is HOT! I think social is just a fancy word for humanContent is just stuff people need to know to be human. Nick Kellet, co-founder List.ly Art of communicating with customers and prospectswithout selling. Delivering information that makes your buyer moreintelligent http://www.youtube.com/watch?feature=player_embedded&v=Q5Tt5JSRsOc#! #techmonth @skullsflying 38. Content Curation is HOT! Content Curation is a form of content marketing where a publisher or small business editorially collects the best content related to a specific niche and targeted to a specific audience then enhances that content by adding personal opinions and expertise. Forbes#techmonth @skullsflying 39. Content Curation is HOT! Compare to a museum curator: They identify a theme, provide the context, decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed. (Kanter) A good content curatorcontinually seeks, makessense of and shares thebest and most relevantcontent on a particulartopic online. #techmonth @skullsflying 40. Content Curation is HOT! Tools for Content Curation Scoop.it http://www.scoop.it/u/juliacampbell Storify.com http://storify.com/jcsocial/sandberg Paper.li Online newspaper List.ly Social, visual lists (Top Marketing Books, Top Crowdsourcing Sites, Must Read Tech Blogs) The Tweeted Times Pocket Central place to pull in content from all your devices#techmonth @skullsflying 41. How is time spent on social media? Creating content writing, editing, sharing,taking photos Posting, tweeting,updating, publishing Monitoring Engaging Measurement andimprovement #techmonth @skullsflying 42. Takeaways Set a timer. Do one or two things well. You will never, ever, everconsume all the informationavailable. There will always be onemore tweet to send, onemore post to write. Maintain authenticity. Use a personal voice. Outsource if you need it. Dont lose sight of whatsreally important to you.#techmonth @skullsflying 43. For more information,contact us!Julia Campbell, President & CEO Jeannine ONeil, VP and CMO@skullsflying @Jeannine_ONeilJ Campbell Social MarketingBeverly, MAjulia@jcsocialmarketing.com978-578-1328 www.jcsocialmarketing.com #techmonth @skullsflying