1.Julia CampbellPresident/CEO of J Campbell Social MarketingAssociation of Developmental Disabilities Providers (ADDP)Technology DayJune 6, 2013#jcsocial @skullsflying

2. About Us J Campbell Social Marketing is a boutique digitalmarketing firm based in Beverly, MA. We have worked with nonprofits large and small, bothinternally as a Development/Marketing Director andexternally as a consultant. We help nonprofits use online tools such as socialmedia, blogs and email marketing, to connect withtheir supporters. We offer solutions to your social media problems through training, support and managed services.#jcsocial @skullsflying 3. Video http://www.youtube.com/watch?feature=player_embedded&v=QUCfFcchw1w#!#jcsocial @skullsflying 4. Social MediaRULES OF THE ROAD Social media tools are alwayschanging. (Cant cross it offthe list.) Getting on social media isnot a marketing strategy. Using social media will notcompensate for a badprogram or service. The tools are NOT free theytaketime, capacity, knowledge, resources.#jcsocial @skullsflying 5. Social & Mobile are HOT 67% of online adults use social networking sites. 15% use Pinterest 13% use Instagram 6% use Tumblr 67% use Facebook 16% use Twitter 20% use LinkedInPew Research Centers Internet & American Life Project: http://www.pewinternet.org/#jcsocial @skullsflying 6. Social & Mobile are HOT 71% of women are users of social networking sites,compared with 62% of men. Fully 40% of cell phone owners use a socialnetworking site on their phone, and 28% do so ona typical day.#jcsocial @skullsflying 7. Isolating or Connecting? Social networking sites are increasinglyused to keep up with close social ties. The average user of a socialnetworking site has more close tiesand is half as likely to be sociallyisolated as the average American. Facebook users are more trusting thanothers. Facebook users have more closerelationships.#jcsocial @skullsflying 8. Isolating or Connecting? Internet users get more support fromtheir social ties and Facebook usersget the most support. Facebook users are much morepolitically engaged than most people. Facebook revives dormantrelationships. Statistics fromhttp://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx#jcsocial @skullsflying 9. Whats Hot?HOT TOOLS HOT CONCEPTS Facebooks new News Feed Facebook Graph Search Tumblr Pinterest Instagram SlideShare Vine Snapchat & Facebook Poke Curation (Scoop.it, etc.) Content marketing Multichannel strategies Focusing on 2 or 3 channelsrather than 4 or 5 Increasing the social mediaspend Data analysis for ROI or ROE Elimination of silos Social for charitablecauses/cause marketing#jcsocial @skullsflying 10. Whats Not? Only posting as a brand Spam Push marketing No customer service/notanswering comments In-authenticity Cheesiness Buying likes and followers#jcsocial @skullsflying 11. Whats Hot: New Facebook The NEW News Feed! https://www.facebook.com/about/newsfeed#jcsocial @skullsflying 12. What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith 13. What this means for you#jcsocial @skullsflyingPhoto by Mari Smith,www.facebook.com/MariSmith 14. What this means for you Photos make up 50% of News Feed content (andcontent from Pages makes up almost 30%). Create more visual content visuals are mandatory. Articles shared will feature larger preview images anda more prominent title and summary.#jcsocial @skullsflying 15. What this means for you Activity stories (when someone interacts with yourPage) will be more prominent so get your CoverPhoto and Profile Picture optimized! Updates from third-party apps will be moreprominent (Pinterest, Instagram).#jcsocial @skullsflying 16. What this means for you Multiple topic-based feeds meanthat you may not get lost in allthe noise! But, will people use them? Users can now choose betweenAll Friends, Music, Photos,Following (a revamp of the Pagesfeed that shows every post madeby the brands and businessespeople Like), Games, CloseFriends, and any Interest orFriends Lists.Info from Mari Smith, TechCrunch, Mashable#jcsocial @skullsflying 17. Facebook Graph Search Very different from Google Search Find more of what youre lookingfor through your friends andconnections. Your privacy choices determinewhats searchable. With Graph Search, you can lookup anything shared with you onFacebook, and others can findstuff youve shared with them,including content set to Public.That means different people seedifferent results.#jcsocial @skullsflying 18. What this means for you Facebook Page SEO isnt new. Google and Facebook both index your Page name,category, vanity URL and keywords in your About tab.#jcsocial @skullsflying 19. TUMBLRWhere the 18-29 demo lives!#jcsocial @skullsflying 20. Whats Hot: Tumblr Tumblr may not have the most users, but its heavily-used by those who love it. Share of time SPENT on social networking sites Facebook dominates (83%), Tumblr is #2 with 5.7%. Audience of 30.8 million visitors in 2012 (up 64%). 18-29 year olds more than twice as likely to use Tumblr. Highest concentration of Hispanic visitors. All statistics from comScore:http://www.comscore.com/Insights/Press_Releases/2013/2/comScore_Releases_the_2013_U.S._Digital_Future_in_Focus_Report#jcsocial @skullsflying 21. Whats Hot: Tumblr Micro-blogging, heavily visual KISS Keep it simple, silly! Focus is on IMAGES, memes Social network sharing Use reblogging, following, liking#jcsocial @skullsflying 22. Whats Hot: Tumblr My favorite Tumblr:http://textsfromhillaryclinton.tumblr.com/ Crash Course Tumblr 101:http://www.digitaltrends.com/social-media/how-to-use-tumblr/#jcsocial @skullsflying 23. PINTERESTNot just forrecipes andpretty shoes!#jcsocial @skullsflying 24. Pinterest is HOT! Pinterest has almost caught up with Twitter 15% ofadult U.S. Internet users (16% on Twitter). Pinterest has almost 25 million monthly uniquevisitors. Pinterest posts last longer Pinterest pins have a halflife of over one week. (Tweet is 5-25 minutes; 80minutes for Facebook) Pinterest is aspirational, not of-the-moment. All statistics from the Pew Internet & American Life Project(PewInternet.org)#jcsocial @skullsflying 25. Whats Hot: Pinterest Pinterest Brand Pages Why have one? New Pinterest TOS asks you to, if you are using it forwork or promoting any type of commercial activity(including fundraising). You can convert your existing account or create a newone. Cannot convert individual boards. First access to new upcoming features (Insights!)https://pinterest.com/business/create/#jcsocial @skullsflying 26. Whats Hot: Pinterest Nonprofits are usingPinterest! http://www.pinterest.com/pinning4good A list of 102 Things to Pin onPinterest is at: http://jcsocialmarketing.com/2012/08/102-things-to-pin-on-pinterest#jcsocial @skullsflying 27. InstagramThe land of#selfies and#foodporn#jcsocial @skullsflying 28. Whats Hot: Instagram Used only on mobile devices you can see and likephotos on a desktop but cannot upload or edit a photo Cant share other peoples photos (easily) Statistics: 100 million Monthly Active Users 40 million Photos Per Day 8500 Likes Per Second 1000 Comments Per Second#jcsocial @skullsflying 29. Whats Hot: Instagram Have a healthy balance of fun pictures and businessimages. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience. How to use Instagram:http://www.suebzimmerman.com/#jcsocial @skullsflying 30. SlideShareShare yourpresentations!#jcsocial @skullsflying 31. #jcsocial @skullsflying 32. Whats Hot: SlideShare 45 million unique visitors to the site in January. Worlds largest community for sharing presentations LinkedIn bought the company last May. Supports documents, PDFs, videos and webinars. Host photo contests. #Sonylove is a good example. Reward followers. Feature your customers! Promote events. Showcase your brand experience.#jcsocial @skullsflying 33. Vine6 seconds toget yourmessageacross!#jcsocial @skullsflying 34. Whats Hot: Vine Twitters smart phone app (only on iOS right now) A mobile service that lets you capture and share shortlooping videos 6 seconds long. http://blog.twitter.com/2013/01/vine-new-way-to-share-video.html#jcsocial @skullsflying 35. Whats Hot: Vine Called Instagram for videos. Use it to showcase yourbrand elevator pitch Product demonstrations Launch of a new product orservice Giving your brand apersonality and some life Special announcements Be creative!#jcsocial @skullsflying 36. Snapchat &FacebookPokeWheretweens/teenslive!#jcsocial @skullsflying 37. Whats Hot: Snapchat & Facebook Poke Users share images or videos that disappear after afew seconds forever. Time-limited sharing (1 10 seconds) Screenshot alert Countdown clock Facebook Poke limited to Facebook friends Snapchat limited to Facebook, phonebook andSnapchat friends#jcsocial @skullsflying 38. Content &CurationThe future ofsocial.#jcsocial @skullsflying 39. Content Marketing is HOT! I think social is just a fancy word for humanContent is just stuff people need to know to behuman. Nick Kellet, co-founder List.ly Art of communicating with customers and prospectswithout selling. Delivering information that makes your buyer moreintelligent http://www.youtube.com/watch?feature=player_embedded&v=Q5Tt5JSRsOc#!#jcsocial @skullsflying 40. Content Marketing is HOT! Content is Blog posts E-books Books Slideshows Videos Facebook posts Tweets LinkedIn updates Etc.Content marketing is amarketing technique ofcreating and distributingrelevant and valuable contentto attract, acquire, and engagea clearly defined andunderstood target audience with the objective of drivingprofitable customer action. Content Marketing Institute,http://contentmarketinginstitute.com#jcsocial @skullsflying 41. Content Curation is HOT! Content Curation is a form of content marketingwhere a publisher or small business editorially collectsthe best content related to a specific niche andtargeted to a specific audience then enhances thatcontent by adding personal opinions and expertise. Forbes#jcsocial @skullsflying 42. Content Curation is HOT! Compare to a museum curator: They identify a theme, provide the context, decidewhich paintings to hang on the wall, how they should beannotated, and how they should be displayed. (Kanter) A good content curatorcontinually seeks, makessense of and shares thebest and most relevantcontent on a particulartopic online.#jcsocial @skullsflying 43. Content Curation is HOT! Tools for Content Curation Scoop.it http://www.scoop.it/u/juliacampbell Storify.com http://storify.com/jcsocial/sandberg Paper.li Online newspaper List.ly Social, visual lists (Top Marketing Books, TopCrowdsourcing Sites, Must Read Tech Blogs) The Tweeted Times Pocket Central place to pull in content from all yourdevices#jcsocial @skullsflying 44. How is time spent on social media? Creating content writing, editing, sharing,taking photos Posting, tweeting,updating, publishing Monitoring Engaging Measurement andimprovement#jcsocial @skullsflying 45. Takeaways Set a timer. Do one or two things well. You will never, ever, everconsume all the informationavailable. There will always be onemore tweet to send, onemore post to write. Maintain authenticity. Use a personal voice. Outsource if you need it. Dont lose sight of whatsreally important to you.#jcsocial @skullsflying 46. For more information,contact us!Julia Campbell, President & CEOJeannine ONeil, VP & CMO@JuliaCSocial @Jeannine_ONeilJ Campbell Social MarketingBeverly, MAjulia@jcsocialmarketing.com978-578-1328www.jcsocialmarketing.com#jcsocial @skullsflying