SOCIAL MEDIA WHY HOW STRATEGYViral Marketing for Facebooks, Twitter, LinkedIn & Others

Business Exchange Empowered

By Sonja Onthank3/8/11

COMMUNICATION INFO EXECUTIVE (CIO) Listen To The Buzz Fix Customers Who Had a Bad Experience Focus on Strategies that Educate Find Ways to Engage Employees Keep Followers Engaged Be Aware of the Expanding or Decreasing

Participation in Your Social Media Sites See What Competitors Do To Engage

Followers

WHY DO PEOPLE USE SOCIAL MEDIA

Small Communication Bits Trendy Mobile Friendly Interactive and Real Time Reacting to an Emotional Topic There was a “Hook” It is a Sales Tool (LinkedIn)

7 STEPS FOR SOCIAL MEDIA

Create a Profile in Facebook Create a Profile in LinkedIn Add Groups and Events in Those

Profiles Join Groups that Relate to You Create a Profile in Twitter Start a Blog that Appeals to your

Audience Solicit Friends and Connections From

Business Cards You Have Retained

HOW MUCH TIME FOR SOCIAL MEDIA

2 Hours a Week for a Small Business 6 Hours/Weed for Mid-Sized Business 16 Hours/Week for a Large Business Double Online Time with Preparation:

Writing Articles Creating Emotional-Compelling Content Validating Facts

Review Follower Interactions Daily

WHO BENEFITS FROM SOCIAL MEDIA

The people who publish info.

The people who receive & interact with info.

WHAT IS THE HOOK?

Find Urgent, Relevant News for Pull Marketing

Have a Mini-Website for the Call-To-Action

Use Google Analytics to Know What Social Media Thread Created the Call-To-Action

A Call-To-Action Captures Information for your Push Marketing, but Followers Expect a Reward

TURN SOCIAL MEDIA TO PRESS RELEASES

Followers are Your Testimonials Analytics Are Gathered Mastermind Your Ideas Keep Up with Virtual Responsibilities Be Prepared for the Unexpected

PRESENTATION SUMMARY

Social Media Points to Various Links You Have Several Sites to Maintain:

Facebook, Twitter and LinkedIn You Monitor What People Are Interested

In You Respond to Complaints and

Compliments You Maintain a Reputation Don’t Trick People… Keep It Honest