Social media why how strategy

Download Social media why how strategy

Post on 13-May-2015

225 views

Category:

Education

0 download

TRANSCRIPT

  • 1.Business Exchange Empowered
    Social Media why how strategy
    Viral Marketing for Facebooks, Twitter, LinkedIn & Others
    By Sonja Onthank
    3/8/11

2. Communication Info Executive (CIO)
Listen To The Buzz
Fix Customers Who Had a Bad Experience
Focus on Strategies that Educate
Find Ways to Engage Employees
Keep Followers Engaged
Be Aware of the Expanding or Decreasing Participation in Your Social Media Sites
See What CompetitorsDo To Engage Followers
3. Why do people use social media
Small Communication Bits
Trendy
Mobile Friendly
Interactive and Real Time
Reacting to an Emotional Topic
There was a Hook
It is a Sales Tool (LinkedIn)
4. 7 Steps for social media
Create a Profile in Facebook
Create a Profile in LinkedIn
Add Groups and Events in Those Profiles
Join Groups that Relate to You
Create a Profile in Twitter
Start a Blog that Appeals to your Audience
Solicit Friends and Connections From Business Cards You Have Retained
5. How Much Time for Social Media
2 Hours a Week for a Small Business
6 Hours/Weed forMid-Sized Business
16 Hours/Week for a Large Business
Double Online Time with Preparation:
Writing Articles
Creating Emotional-Compelling Content
Validating Facts
Review Follower Interactions Daily
6. Who Benefits from social media
The people who publish info.
The people who receive & interact with info.
7. What is the Hook?
Find Urgent, Relevant News for Pull Marketing
Have a Mini-Website for the Call-To-Action
Use Google Analytics to Know What Social Media Thread Created the Call-To-Action
A Call-To-Action Captures Information for your Push Marketing, but Followers Expect a Reward
8. Turn social media to press releases
Followers are Your Testimonials
Analytics Are Gathered
Mastermind Your Ideas
Keep Up with Virtual Responsibilities
Be Prepared for the Unexpected
9. Presentation summary
Social Media Points to Various Links
You Have Several Sites to Maintain: Facebook, Twitter and LinkedIn
You Monitor What People Are Interested In
You Respond to Complaints and Compliments
You Maintain a Reputation
Dont Trick People Keep It Honest