Social Media Clinic

Tuesday, December 10, 2013

Why Should You

Dress Up Your

Facebook Page

for the Holidays?

Presenter:

Erika L. Forsythe 1

Why make your Facebook page festive?

65% of shoppers consult social media to find gift ideas

67% of shoppers purchased a gift found via social media

Crowdtap Survey and Infographic | crowdtap.com

35% influenced by peer social media recommendation vs.

34.5% influenced by a positive Amazon.com review

http://mashable.com/2013/08/21/social-media-shopping/

http://mashable.com/2013/08/21/social-media-shopping/

Facebook leads the pack as the strongest social influencer for purchases

44.3% of shoppers discovered deals via peer recommendation

http://mashable.com/2013/08/21/social-media-shopping/

Share the Georgia Tech connection.

Share the holiday deal of a colleague.

http://kentscountrycookies.com/store.html

http://kentscountrycookies.com/

https://www.facebook.com/kentscountrycookies

Community Buzz and Peer Recommendations

https://www.facebook.com/kentscountrycookies

https://www.facebook.com/kentscountrycookies

Holiday images may better inspire a gift purchase.

Take This Home

With you

REFERENCES

Belosic, J. (October 31, 2013). “5 Ways to Prepare Your Facebook Page for the Holidays.” socialmediaexaminer.com. Retrieved December 6, 2013 from http://www.socialmediaexaminer.com/prepare-your-facebook-page-for-the-holidays/

Lu, D. (August 21, 2013). “65% of Shoppers Tap Social Media for the Perfect Gift.” mashable.com. Retrieved December 6, 2013 from http://mashable.com/2013/08/21/social-media-shopping/

Burning Man (October, 2013). [photo of gift] blog.burningman.com/Retrieved December 6, 2013 from http://blog.burningman.com/2013/10/eventshappenings/event-the-gift-from-economy-to-cosmology/

REFERENCES

Hill, K.. (Copyright 2010). Kent’s Country Cookies. Retrieved December 6, 2013 from http://kentscountrycookies.com/.

Hill, K.. Kent’s Country Cookies on Facebook. Retrieved December 6, 2013 from https://www.facebook.com/kentscountrycookies

Cooper, J. [photo of construction] “How To: Build an Old-School Log Cabin | Building Small Log Homes” www.loghome.comRetrieved December 6, 2013 from http://www.loghome.com/how-to-build-an-old-school-cabin/

Next Social Media Marketing Clinic

Tuesday, January 14, 2014

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REFERENCES

Willis, G. (October 8, 2013). “How small business can boost success through social media.” [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business-can-boost-success-through-social-media/

Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/

Mershon, P. (January 18, 2012). “9 Small Business Social Media Success Stories.” Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9-small-business-social-media-success-stories/

Noff, A. (February 1, 2010). “Building a presence from scratch on the Social Web.” Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group-gains-momentum-in-the-social-media-world/

REFERENCES

Hart, G. “Stop Selling & Start Succeeding.” Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and-start-succeeding/

Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.” UnstashRetrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around-your-sharing-platform/

Anthony, S. “A Day in the Life of Sifu Anthony (or any Small Business Owner).”Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony

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