social media workshop
TRANSCRIPT
Social Media Specialist
Social Media for You and Your Business
Objectives: Who? What?Building Your Platforms with
The BIG Picture in Mind.
5 Steps to Your Success…1. Set Your Social Media Strategy.2. Which Platforms – Select and optimise3. Commitment to expand your reach4. Nurture the relationship5. Properly Maintain your presence
What Is the Big Picture?
Who do you want to reach out to? What are there Problems, Needs, Fears What is the target market, Where do they
go? Who are you looking at wanting to do
business with? Look at your existing 20% of your customer base.
What is Your Strategy?
Lets Look at Your Niche….
Who are you looking for? Who do you want to do business with? What are the best clients for you?
Take a few minutes to have a look at your niche/product or service…
SOLVE THE PROBLEM……
Seek and Find
Create your USP… Unique Selling Proposition.
Develop 3 to 4 themes (niche, service product)
Having a theme makes it easier to outsource if needed…
Write your copy……
Focus on What they want to hear…
Copy is copy writing
Once you have found the niche/product /service.
Found the Who/Where/Want. Develop your copy
Ex… Personal Trainer
What is Copy?
Less enhances on the I…. What can I do…
Focus on what your clients needs/wants.. Frame work “ You know how people are always looking
to loose weight but they hate exercise because it is boring and hard. Well I solve that problem, I have a personal training that makes exercise fun and keeps you on track.”
Speak directly in You Terms …
Define partnerships in Social Media…
Business owners have always worked independently.. Social media provides a huge chunk of cash for all businesses who open their minds and look at JVs…..
Last but not least….
They Could easy become your new Best Friend…
Check out what they are marketing, and enhance their service or product..
Don’t be scared of Joint Ventures…. Approach your competitors, think big offer
affiliates or referrals…
Who is your Competitor?
Which are the Right Sites? Which will give you the Maximum Presence.
2. Establish your Presence
USP Your Target Audience Profiling Short and
long Your Partner Target Your Other Profiles
Optimize your Profile
Using the advanced search features to find your best customers..
Accept all inbound invitations Build your personalized invitations… E.g. Thanks for joining me lets connect on
FB… or Twitter. Etc Never send the generic message… make it
special… Try building a word document –a few different
unique messages, and just copy and paste..
3. Expanding Your Reach
What next now we are connected…
4. Nuture
4 Best Practices.
Engage in Conversation with your network
Ask Questions… Social Media is Kinda new.. We are still training so tell people Please
respond… Same as your blogs… please comment.
Inject yourself personally into your updates… Make it personal, tell stories
Multiple Touch Points
Unique Strengths of each Social Site
Feel like they see you everywhere
Cross Connecting is the Secret Weapon.
Don’t promote your website Don’t promote your product..
You are looking at building nurturing relationship, people will connect with you and buy from you once this relationship has formed.
Don’t…. Advertise
We are already Busy…..
Now we are learning Social Media
Trying to find the time to utilize and benefit from social Media.
5. Properly Maintaining your Presence
Block out 15mins at the beginning of each day.
Block out15 mins at the end of each day.
Simple Time Management
How do I get my customers to talk about me…?
5 ways to train your customers -◦ Give them a experience to talk about◦ Align with their interests◦ Context or Award them◦ Referral/Affiliate program◦ Reciprocity
Train your Customers to talk about you…
Focus on the Who?Strategy for partnershipMax your connections, optimize profilesWho and why they should connect.Inbound leads from being foundLeverage the strengths of each platformCross – connectLeverage content – write blog or article (all
the sites)Get help – be consistent
Top 10 Keys to Success or checklist
Be Real, Be Unique and Be Entertaining.
My additional Services include Set up of individual Accounts your selection
at $147 each Set up 4 Accounts, Facebook, Twitter,
Linkedin and Youtube. $397 Outsourcing starts from $447 per month for
a minimum of 3 months…
Thanks for Your Time Today
