Social Media Workshop for

Business Schools

www.facebook.com/learnsocialmedia

ECHO VME Online Marketing Pvt. Ltd.

No. 5 and 6 Gemini Parsn Manere (Wing A)

Nungambakkam, Chennai – 600034

www.echovme.com

www.twitter.com/echovme

Contact: 044-42144363

Introduction to SocialME™ SocialMe™ aims at bringing in a culture of competent intellectualism amongst the

Business students in the field that means 'future'. SocialMe™, the training wing of

ECHOVME builds student’s information-base of Social Media Business Ecosystem by

developing competencies specific to it. Social Media today builds brands of companies or

individuals virtually and is the extended business partner by its virtue of providing

various opportunities online by networking and interaction. Companies are realizing the

need to increase their promotional bandwidth by reaching the masses and thereby having

competitive edge in the market. This reach beyond usual is possible only with Social

Media and it is necessary to be well-informed in the arena.

SocialME™ has conducted previous workshops in Bangalore, Mumbai, Pune and

Chennai with more than 120 professionals. SocialMe™ has shared its knowledge with

students of some esteem organization such as Great Lakes Institute of Management

(Chennai), Loyola Institute of Business Administration (Chennai) etc., and have

conducted corporate trainings across country.

Why Social Media for Students?

Social Media is the hottest buzz in the industry today. Upgrading knowledge in Social

Media Marketing will not only help students to learn the latest trend but to also to use

personally for marketing their qualities better by positioning their niche brand online.

This workshop will help students practically and theoretically learn the value of Social

Media Marketing and Personal Marketing using the SM tools.

Forester estimates close to $3.14 Billion will be spent on Social Media Marketing

by the end of year 2014 by then both Mobile and Social Media will be the key

channels of marketing.

Social Media Marketing enhances social networking skills of students.

Learning engagement and conversation fostering processes on Social Media helps

students learn Customer Relationship Management.

Building brand is major component of any business, Social Media plays essential

role in molding, shaping and creating Brand via web.

Listening is an important criterion in Marketing, Workshop helps students to

listen what customers are talking about (Feedback, complaints, praises) and how

to respond to each.

Mastering in Social Media skills will enhance student’s reach and communication

power.

Workshop Content

Social Media Business Ecosystem

How to use Social Media for business growth and track competitor's footprint

The potential of Inbound Marketing

How to use Social Media tools for marketing, demand generation and brand

building.

How to develop Social Media campaign goals and set critical metric of success.

How to use Social Media from different perspective of business Branding;

Customer Relationship Management, Customer Service, Online Reputation

Management and more.

Social Media Marketing Ecosystem best practices

Importance of Personal Branding and how to create it using Social Media.

Practical Social Networking knowledge (How to use Facebook, Twitter,

LinkedIn, YouTube, Slideshare, Orkut and Blogs for Marketing purpose)

About Trainer

Sorav Jain, the Thinker in Chief of ECHOVME™ &

Trainer in Chief of SocialME™.

(www.twitter.com/soravjain)

Sorav is a qualified Masters in International Marketing

Management from Leeds University Business School

(U.K) and also alumnus of Loyola College, Chennai the

finest institutions renowned globally. He started his

career at age of 17 as SEO executive and Freelancer

content writer. From Leeds University Business School

he has been awarded with the Best Market Research

Presentation Award, Leadership Award, Class Champion

Award 08 and many precious accolades.

Professional world embraced him with his skills

showcasing effectively in CMO Axis as Marketing

Program Specialist and Online Marketing Head. In this

course of time, Sorav consulted TOP IT companies and

leading ecommerce portals of India designing and

executing their Social Media Marketing campaign. His skills made it possible to closely

work with Jessie Paul (ex-CMO of Wipro and author of book No Money Marketing) for

online branding of her book. Seamless in spirit, Sorav started his own venture with

passion to deliver his superior Social Media Marketing expertise that he learned,

developed all the years.

Sorav, an accomplished trainer by himself, teaches Social Media Marketing and Personal

Branding subjects at Madras Advertising Club. Along with Kiruba Shankar (CEO,

Business Blogging) Sorav heads the Social Media Club at Chennai bringing best minds

together. He organizes Mashable Social Media Meetup in the city bringing experts

opinions on Social Media to the interested audience.

He also writes for the Social Media column of famous tech magazine of Srilanka apart

from consulting Personal Branding Company of Spain with their Technical and Social

Media needs. This social media enthusiast is also one of the organizers of India Search

and Social Summit 2010– the mega Social Media event of India along with other

enthusiasts. His views are recorded in his blogs at soravjain.com. A well-known face

wherever he goes, Sorav is born with socializing skills which he strengthens and

revitalizes every second. With passion!

Testimonials

"The most seasoned Social Media Professional that I will be proud to

be associated with. The Master of Linkedin, Facebook, Twitter and all

else that go in the Social Media World. If any one were to know how to

use Social Media check his website www.soravjain.com. Wish you all

the best Sorav, you are doing India Proud"

- Nytik Joshi , Senior Manager Marketing, Hexaware Technologies

"I would gladly recommend this workshop to those who wants to

leverage all marketing tools at their hands (with the limited or no

budget at their disposal). It is important for founders and CMOs to

attend the same in order to prepare a comprehensive integrated

marketing plan (and link it with your sales goals) - and learn more

about what is available in the online/SocNet space."

- Mr. Pravin Sekhar, Creator in Chief, Krea.In

"It was a really great training with a lot of interaction group had a

fantastic cross section of people. The content appealed to both newbies

and seasoned users. Also a lot of new concepts and ideas were demoed

by Sorav who has taken a lot of pains to deliver the same. Waiting now

for the next one"

- Mr. Sampath Iyengar, CEO, Sam 7 Computers & Networks

"I was part of the first SocialMe Workshop conducted by ECHOVME. It was an

informative and interactive session – with an excellent combination of visual & audio

learning tools, case study discussions and a dynamic audience. Sorav is a first-rate

trainer with a thorough understanding of the Social Media and Digital Marketing

dynamics. It was a great learning experience for me and I look forward to being part of

other SocialMe initiatives."

- Ms. Bhavneet Sekhon (Manager - Marketing, Rave Technologies

"Social Media has always been quite an interesting topic to discuss

anywhere and anytime. It was great to learn in detail about the various

aspects to Social Media Marketing and how to use them while shaping

a brand identity. Informative sessions tend to get one monologue like

sometimes. But SocialME was very interactive. Recommend it for all

web marketers. Thanks Sorav."

- Mr. Tejas Deshpande, DraftFCB ULKA, Account Executive

A great insight into the various popular social media sites. Also gained knowledge about

twittering, blogging, etc.

- Piya Jayarajan, Senior Officer, Mphasis an HP Company.

Session was Very much related and application oriented.

- T. Ajaybabu, Regional Manager, Ray ban- Luxottica.

Well structured presentation and well firmed. Greatly beneficial for anyone who does not

know anything about social marketing and also to others who think they know everything.

Details covered in nice manner.

- P. Sanju Brand Architect, Carpedian Consulting.

These topics have become necessity in today’s corporate world. We knew the terms, but

were not familiar with its usages and advantages. This workshop has opened up our eyes.

Thanks!

- Manish Khadilkar, G.M.Corporate, Phadnis infra ltd.

The workshop in whole was a very useful and an interesting session. Mr. Sorav is very

thorough and has full knowledge and understanding about this media.

- Madhavi Chandkar,, Dy Manager-Corporate Communication, Synefra E&C ltd.

Contact

Echo Vme Online Marketing Pvt. Ltd.

No 5 and 6, Gemini Parsn Manere, Nungambakkam, Chennai.

Facebook: www.facebook.com/learnsocialmedia

Twitter: www.twitter.com/echovme

Phone: 00-91-44-42144363

Mobile: 00-91-9381807951

Email: reach@echovme.com