social media workshop - internet monitoring - jakarta 2014

105

Upload: brand24

Post on 22-Nov-2014

144 views

Category:

Education


2 download

DESCRIPTION

Social Media Workshop - Internet Monitoring - Jakarta 2014

TRANSCRIPT

Page 1: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 2: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 3: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 4: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 5: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 6: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 7: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 8: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 9: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 10: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 11: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 12: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 13: Social Media Workshop - Internet Monitoring - Jakarta 2014

Łatwy w obsłudze panel

Page 14: Social Media Workshop - Internet Monitoring - Jakarta 2014

Dostęp do najbardziej wpływowych autorów

Page 15: Social Media Workshop - Internet Monitoring - Jakarta 2014

Automatyczna analiza sentymentu

Page 16: Social Media Workshop - Internet Monitoring - Jakarta 2014

Consumer insights.

Page 17: Social Media Workshop - Internet Monitoring - Jakarta 2014

Reactions across social media

Analysis of the buzz and contents which concern the new application

Based on data from Brand24

Hyperlapse by Instagram

01

Page 18: Social Media Workshop - Internet Monitoring - Jakarta 2014

What is the report about?Introduction

Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It does not require an account on Instagram thus everybody can use it. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media. The main purpose of this report is to analyze the Internet buzz and contents, that concern the new app. It mainly focuses on the type and subject areas of mentions and general attitudes of social media authors towards Hyperlaps.

02

Page 19: Social Media Workshop - Internet Monitoring - Jakarta 2014

03

What will you find in this report

Report scope

1Basic statistics

2Contents analysis

3Analysis of

Hyperlapse videos

4Sentiment structure

& sample opinions

Conclusions5

Page 20: Social Media Workshop - Internet Monitoring - Jakarta 2014

1Basic statistics

Page 21: Social Media Workshop - Internet Monitoring - Jakarta 2014

04

Number of mentions and social media reach

Estimated number of mentionsConcerns 26th-27th August 2014

Estimated social media reach

Estimated statistics

30K 60MConcerns 26th-27th August 2014

Page 22: Social Media Workshop - Internet Monitoring - Jakarta 2014

05

Sources of mentions

Facebook Twitter instagram Google+ tumbler Blogs News Forums YouTube other0%

10%20%30%40%50%60%70%80%90%

1.93%

79.53%

13.23%0.62% 0.86% 0.61% 1.17% 0.56% 0.56% 0.93%

Sources of mentions

Share of a platform in the dis...

Most popular platforms

Domination of Twitter

Social media authors publish contents about the Hyperlapse on Twitter the most frequently (79,5%). However the significant part of these mentions include links to Instagram videos. Other platforms play less important role.

t

Page 23: Social Media Workshop - Internet Monitoring - Jakarta 2014

2Contents analysis

Page 24: Social Media Workshop - Internet Monitoring - Jakarta 2014

06

Contents categories

UGC Shared (with links) Editorial0%

10%

20%

30%

40%

50%

60%47.97%

39.50%

12.53%

share of a platform

What are the main contents categories?

User-generated contents dominate in the discussion

Shared contents (which include links) usually are the most common in the Internet discussion. However, in the case of Hyperlapse, UGC dominate over other kinds of contents. They represent almost 50% of the whole discussion. It results from the big number of testing videos of the new app.

t

Page 25: Social Media Workshop - Internet Monitoring - Jakarta 2014

07

Type of mentions – UGC

Hyperlapse video Opinions Queries Information about Hyperlapse

0%10%20%30%40%50%60%70% 65.92%

20.90%

1.74%11.44%

share of a platform

What are the type of mentions in the group of UGC?

Hyperlapse videos dominate in social media discussion

The most popular amongst UGC are shared Hyperlapse videos, that are widely spread on distinct platforms. Opinions are also on a relatively high level - 21%. Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.

t

Page 26: Social Media Workshop - Internet Monitoring - Jakarta 2014

3Analysis of Hyperlapse videos

Page 27: Social Media Workshop - Internet Monitoring - Jakarta 2014

08

Sources of time-lapse videos

Instagram YouTube Facebook other0%

10%20%30%40%50%60%70%80%90%

100% 91.98%

4.96% 1.57% 1.48%

share of a platform

Most popular platforms on which people shared their new videos

Instagram as the most popular platform for time-lapse videos sharing

Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is scant (smaller than 5%). Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

t

Page 28: Social Media Workshop - Internet Monitoring - Jakarta 2014

09

The most popular videos

0%5%

10%15%20%25%30%35%40% 35.85%

3.02%

25.66%

2.64% 1.89% 3.40% 2.26%7.17%

18.11%

What do people shoot with Hyperlapse?

The most popular motives in videos are street views, the second is driving a car

People shoot the most often street views, both from the window (35.7%) and while walking (static and dynamic perspective). The second most popular motive in time-lapse videos is the drivers perspective while driving a car. Other subject areas appear less often in videos, but still generate many interactions (likes, shares, comments).

t

Page 29: Social Media Workshop - Internet Monitoring - Jakarta 2014

10

People are just getting started to play with the new app so even more creative shoots are yet to come.

Here we present those which are less mainstream and more creative

Sample Hyperlapse videos

Page 30: Social Media Workshop - Internet Monitoring - Jakarta 2014

11

Behind the scences in the TV studio

Page 31: Social Media Workshop - Internet Monitoring - Jakarta 2014

12

Origami making

Page 32: Social Media Workshop - Internet Monitoring - Jakarta 2014

13

Snail on the road

Page 33: Social Media Workshop - Internet Monitoring - Jakarta 2014

14

Skateboarding in Brighton

Page 34: Social Media Workshop - Internet Monitoring - Jakarta 2014

15

Pizza making

Page 35: Social Media Workshop - Internet Monitoring - Jakarta 2014

16

Coffee making

Page 36: Social Media Workshop - Internet Monitoring - Jakarta 2014

17

Flight

Page 37: Social Media Workshop - Internet Monitoring - Jakarta 2014

4Sentiment structure& sample opinions

Page 38: Social Media Workshop - Internet Monitoring - Jakarta 2014

Sentiment of contents18

Share of positive, neutral and negative contents

Dominance of positive contents

The charts above show that the general attitude of social media users towards the new Instagram app is very positive. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram of copying the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.

t

Negative1.31%

Neutral78.43%

Positive20.26%

All contents

Negative2.74%

Neutral56.72%

Positive40.55%

UGC

Page 39: Social Media Workshop - Internet Monitoring - Jakarta 2014

20

Page 40: Social Media Workshop - Internet Monitoring - Jakarta 2014

21

Page 41: Social Media Workshop - Internet Monitoring - Jakarta 2014

22

Page 42: Social Media Workshop - Internet Monitoring - Jakarta 2014

5Conclusions

Page 43: Social Media Workshop - Internet Monitoring - Jakarta 2014

Conclusions23

Impressive buzz statistics

The estimated number of mentions amounted to 30 thousand mentions within two days. These contents approximately reached to 60 million people.

t

Domination of Twitter

Social media authors published contents about the Hyperlapse on Twitter the most frequently (79,5%).

t

User-generated contents dominate in the discussion

In the case of Hyperlapse, UGC dominates over other kind of contents. They represent almost 50% of the whole discussion. The most popular amongst UGC are shared Hyperlapse videos. Opinions are also on a realtively high level (20%). Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.

t

Instagram is the most popular platform for time-lapse videos sharing

Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is smaller than 5%. Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

t

Page 44: Social Media Workshop - Internet Monitoring - Jakarta 2014

Conclusions25

The most popular motives in videos are street views, the second is driving a car

People shoot the most often street views, both from the window (35.7%) and while walking. The second most popular motive in time-lapse videos is the drivers perspective while driving a car.

t

Dominance of positive contents

Social media users write positively about the new Instagram app. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.

t

Page 45: Social Media Workshop - Internet Monitoring - Jakarta 2014

More and more data!

Page 46: Social Media Workshop - Internet Monitoring - Jakarta 2014

#LOVE on Facebook.

Page 47: Social Media Workshop - Internet Monitoring - Jakarta 2014

Facebook Data Science

Prawdopodobieństwo rozpadu związku w odniesieniu do czasu jego trwania.

Page 48: Social Media Workshop - Internet Monitoring - Jakarta 2014

Facebook Data Science

Ilość interakcji na FB przed i po rozstaniu.

Page 49: Social Media Workshop - Internet Monitoring - Jakarta 2014

Facebook Data Science

Ilość postów przed i po rozpoczęciu związku

Page 50: Social Media Workshop - Internet Monitoring - Jakarta 2014

Facebook Data Science

Ilość pozytywnych emotikon używanych przed i po rozpoczęciu związku.

Page 51: Social Media Workshop - Internet Monitoring - Jakarta 2014

Interaction.

Page 52: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 53: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 54: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 55: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 56: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 57: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 58: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 59: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 60: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 61: Social Media Workshop - Internet Monitoring - Jakarta 2014

Through interaction you get brand ambassadors.

Page 62: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 63: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 64: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 65: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 66: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 67: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 68: Social Media Workshop - Internet Monitoring - Jakarta 2014

Monitor to prevent.

Page 69: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 70: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 71: Social Media Workshop - Internet Monitoring - Jakarta 2014

Social Sales

Page 72: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 73: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 74: Social Media Workshop - Internet Monitoring - Jakarta 2014

Image recognition.

Page 75: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 76: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 77: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 78: Social Media Workshop - Internet Monitoring - Jakarta 2014

Realtime marketing.

Page 79: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 80: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 81: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 82: Social Media Workshop - Internet Monitoring - Jakarta 2014

Content tracking.

Page 83: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 84: Social Media Workshop - Internet Monitoring - Jakarta 2014

Produkt

Page 85: Social Media Workshop - Internet Monitoring - Jakarta 2014

Produkt

Page 86: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 87: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 88: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 89: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 90: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 91: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 92: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 93: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 94: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 95: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 96: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 97: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 98: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 99: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 100: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 101: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 102: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 103: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 104: Social Media Workshop - Internet Monitoring - Jakarta 2014
Page 105: Social Media Workshop - Internet Monitoring - Jakarta 2014