social media workshop presentation for chamber of commerce: putting a face on you and your business

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Copyright 2009 Barbara Copyright 2009 Barbara Rozgonyi for CoryWest M Rozgonyi for CoryWest M edia, LLC edia, LLC Social Media Sampler Social Media Sampler Created for Created for Naperville Chamber Naperville Chamber Women in Business Breakfast Women in Business Breakfast By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of www.wiredPRworks.com www.wiredPRworks.com @wiredprworks on twitter.com @wiredprworks on twitter.com 630.207.7530 mobile/text 630.207.7530 mobile/text

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Created for Chamber of Commerce audiences, this presentation takes the audience on a quick tour of the best social media sites for networking. An introductory session previews a workshop scheduled a few weeks later. For information on how to set up this presentation as a fund-raiser for your group, contact Barbara Rozgonyi at 630.207.7530. Barbara publishes http://wiredPRworks.com and is the founder of Social Media Club Chicago.

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Page 1: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media Sampler Social Media Sampler Created forCreated for

Naperville ChamberNaperville ChamberWomen in Business Women in Business

BreakfastBreakfast

By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of

www.wiredPRworks.comwww.wiredPRworks.com @wiredprworks on twitter.com@wiredprworks on twitter.com

630.207.7530 mobile/text630.207.7530 mobile/text

Page 2: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Our AgendaOur Agenda

ToolsTools HazardsHazards RulesRules SitesSites CommunitiesCommunities Getting StartedGetting Started

Page 3: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Networking SurveySocial Networking Survey

Page 4: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 5: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social mediaSocial media spending in the US will spending in the US will increase from $716 million this year to increase from $716 million this year to more than $3.1 more than $3.1 billionbillion in 2014 in 2014

Source: Forrester Source: Forrester

Page 6: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 7: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Your Biggest TakeawayYour Biggest Takeaway

Position yourself as the community Position yourself as the community

leader who has the answers people leader who has the answers people

are looking for. are looking for.

Page 8: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 9: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Why Social Networking?Why Social Networking?

"Social media marketing and PR is best at "Social media marketing and PR is best at branding. More than 90% of marketers branding. More than 90% of marketers agree." agree." according to exclusive research in MarketingSherpa’s according to exclusive research in MarketingSherpa’s

Social Media Marketing and PR Benchmark GuideSocial Media Marketing and PR Benchmark Guide

Page 10: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Presentation OnlinePresentation Online

www.slideshare.net/wiredprworkswww.slideshare.net/wiredprworks

Page 11: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 12: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Networking ToolsSocial Networking Tools

PersonalityPersonality CommunityCommunity ValueValue Search Engine Optimization Search Engine Optimization

Page 13: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media HazardsSocial Media Hazards

PrivacyPrivacy Time ManagementTime Management StrategyStrategy

Page 14: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 15: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Networking RulesSocial Networking Rules

Be niceBe nice Make connectionsMake connections Don’t SellDon’t Sell Be ResponsiveBe Responsive SHARESHARE

Page 16: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 17: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Best Social NetworkingBest Social Networking

LinkedInLinkedIn

FacebookFacebook

TwitterTwitter

SlideshareSlideshare

FlickrFlickr

Page 18: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 19: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 20: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 21: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 22: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 23: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 24: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 25: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

LinkedInLinkedIn

U.S. visitors surpasses 8 million in March U.S. visitors surpasses 8 million in March 2009 - up 127% vs. 2008 2009 - up 127% vs. 2008

ProfileProfile SummarySummary GroupsGroups Questions and AnswersQuestions and Answers

Page 26: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 27: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 28: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 29: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 30: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FacebookFacebook

FriendsFriends

SocialSocial

CommunityCommunity

EventsEvents

36.03 percent of all 36.03 percent of all U.S. social network U.S. social network traffic 02/09traffic 02/09

5 M newbies weekly5 M newbies weekly 3 B minutes daily3 B minutes daily

Page 31: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 32: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 33: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 34: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 35: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

TwitterTwitter

FollowFollow FollowersFollowers SearchSearch

Up 131% Up 131%

9.3 Mil US 9.3 Mil US

Visitors March 2009 Visitors March 2009

Page 36: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ComScore March 2009ComScore March 2009

Page 37: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 38: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 39: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 40: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FlickrFlickr

ImagesImages VideoVideo GroupsGroups

Page 41: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 42: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 43: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Slideshare.netSlideshare.net

SlidesSlides AudioAudio Social BookmarksSocial Bookmarks

Page 44: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 45: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

VideoVideo

Viddler or VimeoViddler or Vimeo YouTubeYouTube GoogleGoogle UstreamUstream

Page 46: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Blogs – Publishing OnlineBlogs – Publishing Online

CreateCreate CommentComment SearchSearch

Page 47: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 48: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

CommunitiesCommunities

Consulting SitesConsulting Sites ForumsForums Social Media Club Chicago Social Media Club Chicago Membership SitesMembership Sites

Page 49: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ReviewReview

ToolsTools HazardsHazards RulesRules SitesSites CommunitiesCommunities Getting StartedGetting Started

Page 50: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ResultsResults

Page 51: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 52: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Your Biggest TakeawayYour Biggest Takeaway

Position yourself as the community leader Position yourself as the community leader with the answers people are looking for. with the answers people are looking for.

Page 53: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 54: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 55: Social Media Workshop Presentation for Chamber of Commerce: Putting a Face on You and Your Business

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

QuestionsQuestions

What’s your biggest question about how What’s your biggest question about how you can use social networking to help you can use social networking to help you grow your consulting business?you grow your consulting business?

To book this presentation for your group, To book this presentation for your group, call 630.207.7530. Last minute requests call 630.207.7530. Last minute requests welcome. Presentations can be scaled welcome. Presentations can be scaled

from 20 minutes to an all-day workshop. from 20 minutes to an all-day workshop.