social media & your job search
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SOCIAL MEDIA & YOUR JOB SEARCH
Rules of the internet
Rule #1: The Internet is forever
Rule #2: You are easy to find
Rule #2a: But you don’t stick out
You are a product – market yourself!
1: Stick to your message! (e.g. “I am a creative and hardworking legal expert in Antitrust Law with a background in Mergers and Acquisitions”)
2: Use different media to attract different people Pictures, videos, micro-blogging, quick-
blogging, blogging, audio, etc.
Are the rules different for lawyers? Legal profession is a conservative
one that is resistant to change. Most hiring partners are older and
less like to be hyper-plugged in. Many non-profit groups are likely to
be leveraging the internet to stretch limited resources.
You need to be appealing to both sets of people
Your Toolbox
AOL is ancient history, Hotmail is outdated, Gmail is today. Studies show that people judge your by
your email domain Have a professional email address
[email protected] = bad [email protected] = good
RSS Feed
You will need information and a great deal of it
You will need to have it easy to access and organize
RSS feeds make this task easy Google Reader FeedReader FeedDemon Newsfire
Who are you?
Facebook and LinkedIn
In This corner. . . . . . . And in this corner
Generally more social and less professional
1 in 13 people on earth have a Facebook page
In the United States, over 70% of internet users have a facebook page.
Your Facebook Profile
1: Make sure you have a professional picture
This is ok, but probably should be more formal
2: Give lots of detailed information about your work and education history
If you wouldn’t want your grandmother to see it then you probably don’t want a potential employer to see it
3: Get rid of your college party pictures
4: Use your privacy settings
“Everyone” = your boss
5: PROOFREAD!!!!
Your LinkedIn Profile
Use LinkedIn to your advantage Where facebook emphasizes
friendships (photos, comments, wall-posting, etc), LinkedIn is all about professionals and what makes them professional.
Fill out every detail of your work history. Discuss projects you have completed, awards and accolades you achieved at each job, etc.
Complete the LinkedIn profile
Linked in tells you how “complete” your profile is…
…and how to complete it
Get Recommended!!!
Click on the “Get Recommended” button
It is so easy employers may think less of you if you do not get recommended
Click on “asked to be endorsed”
Or, click on “manage” to see and follow up with previous requests
Recommendations are asked through a simple messaging interface
Creating your network
Like it!
- Don’t be afraid to “like” pages or join groups. Your social media profile necessarily tells an employer who you are.
- Use your likes, groups, etc to create a network of your interests