Tweet: @JuliaCSocial @RevereChamber

Tweet: @JuliaCSocial @RevereChamber

SlidesSlides are available to attendees by emailing

Julia at julia@jcsocialmarketing.com

If you like the presentation, please Like my Page on Facebook!

www.facebook.com/jcsocialmarketing

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What We Will Cover Today

In this seminar, you will takeaway:

The impact of social media on business - yes, it can be used for marketing! 

Creative ideas for using social media to promote your business

Q&A after the presentation

Tweet: @JuliaCSocial @RevereChamber

Why Use Social Media? Building the brand –

trust, affinity, authorityEngaging with

customers – word of mouth marketing

Customer service – answering questions, demonstrating the product in action

Crowdsourcing ideas – getting innovative ideas

Tweet: @JuliaCSocial @RevereChamber

Why Use Social Media? Marketing Optimization

– Google Analytics, determine what terms people are searching and from what sites they are coming from

Attract and educate new customers – driving traffic

Increasing sales

Tweet: @JuliaCSocial @RevereChamber

Is Social Media Just A Fad?78% of consumers say that the posts made by

companies on social media influence their purchases. (Forbes)

62% say that Facebook is the most useful social media outlet for researching small businesses before visiting a store in person.

Nearly 85% of the shoppers surveyed said local deals and offers on Facebook are important in their decisions to purchase an item in-store. 

Source: Your Business's Biggest Mistake: Not Being on Facebook http://www.businessnewsdaily.com/6980-biggest-mistake-no-facebook.html

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First Things FirstIf you do not have a

website or your website is awful, social media will not be effective.

Your website is your marketing hub.

You get out of social media what you put in – like exercise!

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It’s Not About You. Using social media

effectively means understanding your target audience and target customer.

What do they like? What are they interested in? What moves them? What do they like to share? What do they like to read?

HINT: It’s more than just your business!!!!!

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It’s About THEM.For example – if you provide a

product or service to moms, create content (posts, blogs, tweets, videos) that help, inform and entertain moms.

RecipesSnack ideasKids activitiesArticles about current

issuesWhat do your competitors

post?

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Respect the Channel. The platforms are different, and each has

its own audience, users and unique culture.

What works on Pinterest may not work on Twitter.

Speak the language of the channel you are using:

Animated GIFs on Tumblr. Infographics on Pinterest. Stunning photography on Instagram. Funny, light-hearted posts on Facebook.

Tweet: @JuliaCSocial @RevereChamber

6 Ways to Get More Engagement1) Add photos to

each post or tweet.

Dan Zarrella of Likeable Media conducted a study where he tracked and analyzed more than 1.3 million posts from the 10,000 most-Liked Facebook Pages, and he found that photos work best.

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Photos, Visuals, Graphics!

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Tweet: @JuliaCSocial @RevereChamber

A Note On Photos and LinksFacebook is cracking down on

link bait and memes.…we will start taking into account

whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

People prefer links posted as links.

The Facebook newsfeed algorithm now prioritizes links that are posted as links, and show fewer links in photos, videos and status updates. 

Tweet: @JuliaCSocial @RevereChamber

6 Ways to Get More Engagement2) Post at the right time of day for YOUR

audience. Buddymedia published a study where they

discovered a 20% higher rate of engagement on posts published in the mornings and evenings.

Dan Zarella’s study found that content posted later in the day (EST) got more likes and shares – peaking around 8 PM.

You should always use your analytics to determine when your audience is looking at and interacting with your posts.

Tweet: @JuliaCSocial @RevereChamber

6 Ways to Get More Engagement3) Ask for interaction. Don’t make people think about their answers.Think about how people consume Facebook –

while watching TV, while waiting in line, while doing work.

Questions that work:Fill in the blank – “My favorite back-to-school

memory was when____________.”Like if you agree!Comment if you disagree!Share please!Yes or No questions

Tweet: @JuliaCSocial @RevereChamber

6 Ways to Get More Engagement4) Be relevant. Remember WHY people are on social media!

To see what the world is talking about. To see what their community is talking about. To have fun.To be entertained.To interact with friends and family.

Make sure to keep your pulse on what people are interested in, talking about and thinking about – insert your commentary or ask people for theirs.

Tweet: @JuliaCSocial @RevereChamber

6 Ways to Get More Engagement5) Be funny.

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6 Ways to Get More Engagement6) Give something away.

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Sharing is the Goal.People only share on social

media if it will resonate with their friends & connections –

if it will make them look good.

Make posts PG or G rated so people will share it.

Do you want people to like the post, share the post, comment on it or click on the link?

The risk of going for everything means ending up with nothing.

Tweet: @JuliaCSocial @RevereChamber

Recipe for SuccessYour posts, your audience, your time of dayEXPERIMENT

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Measurement Is Key. http://www.socialmediaexaminer.com/ho

w-to-know-if-your-social-media-activities-are-working/

http://www.socialmediaexaminer.com/3-strategies-to-measure-your-social-media/

http://www.entrepreneur.com/article/229948

Google AnalyticsConversionsWebsite traffic, email sign ups

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ToolsMention.com – Google Alerts for the

social webBufferapp.com – Schedule posts HootSuite – Schedule posts, analyticsFeedly.com – Discover contentFree e-book from Marketo – Contagious

Content http://www.marketo.com/ebooks/contagious-co

ntent-what-people-share-on-facebook-and-why-they-share-it/

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Learn More About Social Media

Social Media Breakfast North Shore

http://smbnorthshore.org/

http://www.facebook.com/groups/smbnorthshore

We meet monthly on the last Tuesday of the month at 8 AM.

Tweet: @JuliaCSocial @RevereChamber

To learn more:www.socialmediaexaminer.com www.hubspot.comwww.johnhaydon.comwww.jcsocialmarketing.com

Tweet: @JuliaCSocial @RevereChamber

Questions, Comments, Feedback?

Email: julia@jcsocialmarketing.comWebsite: www.jcsocialmarketing.comCell: 978-578-1328Twitter: @JuliaCSocialFacebook:

www.facebook.com/jcsocialmarketing