Social Media BrownbagElaine Edwards

News Media and Marketing CoordinatorK-State Research and Extension

elainee@ksu.edu or @elainecarol on Twitter

Can you find us here?

Why social media?

• Flexibility• Efficiency• Scalability• Multi-purposing• Timeliness• Relevancy• Discoverability• Collaborations

Expectations

• Transparency• Sharing• Attracting• Experiential Learning• Co-learning• Co-creating

Define your Social Media Goals

• Drive people to website• Build relationships• Build educational content• Be responsive/timely in meeting

needs

… and more goals

• Be more relevant• Get those outside of your

organization talking about you• Multi-purposing your work• Energizing client base/community• Establish support among community

Think about

• Key customer, client, community member• Why would they care?• Do you have ways for members of your

community to interact, comment• Is your information mobile accessible?

Who is in your circle?

Students

AlumniFaculty

CommunicatorsMedia Gardeners

KansasResearchers

Commodity organizations

Ag Businesses

Ag Media

Big thinkers

Farmers K-Staters

Universities

Extension

K-State Research and Extension communities/circles

Stakeholders

Twitter @kstatenews

Kansas 4-H Facebook

Science based information from K-State Research and

Extension

Where the people are

Youtube

Facebook

Blogs

Twitter

Flickr

Slideshare

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Supporting Social Media Platforms (Link,

embed)

Conversation spaces

Use AddThis Button

Photo sharing simplified

Share your work

K-state Research and Extension YouTube

Chuck Rice post’s

• https://www.facebook.com/home.php• Chuck Rice• “To be a successful farmer one must first know the nature of the soil.” ---

Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez• • • • https://www.facebook.com/home.php• Soil Science Society of America• “To be a successful farmer one must first know the nature of the soil.” ---

Xenophon, Oeconomicus, 400 B.C. #kstateag #KSAgWeek #SoilPrez• https://www.facebook.com/SSSA.soils/posts/10150110625748227•

Blogs

• http://www.ksuturf.org/blog/K-State Turfgrass Blog

• http://thedemogarden.org/ Sedgwick County

Collaborating with colleagues

Collaborative twitter feeds

Relationships Matter

Twitter @elainecarol

Twitter Picked up

Know what people are saying

• Twitter chatter• Google Alerts• Comments on Facebook/Youtube

Walk Kansas chatter

Evaluate with new assumptions

Why? Goals and methods are different

Consider metrics that evaluate consumer behaviors

If goal is energizing, success is people saying positive things about your brand

Questions

• What would any of you like to share about your department or unit’s social media work?

• What does your department encourage?• Who is embracing social media in your units?• Can the stars align with social media at K-

State?

Challenges To Social Networking

• Evaluation (is it working?• Communities (networks)• Time• Interactivity, Engagement

• @ekaterina: Be selective who represents your brand in digital conversations, choose those to best epitomize your culture. #sxsw (tweeted 3/14/2011)

Gilbert Gottfried, Aflac Duck

Just tweeted…

• nathanschock Nathan Schock • From @umarketing: "If you don't trust your

employees tweeting, it's not a social media problem - it's a hiring problem" #vocus

• Tweeted 3/16/2011

References

• http://www.readwriteweb.com/biz/2011/03/despite-living-online-teenagers-dont-like-companies-on-facebook.php

• Ohio Farm Bureau Social Media Guidelines http://ofbf.org/media-and-publications/social-media/

• http://blog.eloqua.com/eloqua-social-playbook/

This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Developed for Kansas State University by Elaine Edwards (elainee@ksu.edu)http://www.slideshare.net/elainecarol