social mediakeynote 20120430_slideshare
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Keynote and Workshop on Social MediaMartin Kuenzi, Head of Marketing & Communications
The Lutheran World Federation
TextShould we use social media? is the wrong question.
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Keynote and Workshop on Social MediaMartin Kuenzi, Head of Marketing & Communications
The Lutheran World Federation
TextShould we use social media? is the wrong question!
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Don’t miss the adventure.
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SOCIAL-MANIA
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WHY YOU SHOULD CARE ABOUT #SM
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WEBTRENDS
Social shopping
Social networkingWikis
Blogs Social news
Crowdsourcing
Crowdfunding
Co-creation
Enterprise 2.0
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LONG TAIL - LESS OF MORE
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WHY SOCIAL MEDIA IS NOT A FAD!
!Source: Charron, C. et al., 2006. Social computing. 9
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The Groundswell.People connecting using technology to get the things they need from each other, bypassing traditional institutions like corporations.
Groundswell, Li and Bernoff
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MARKETING IS A DIALOGUE - ALWAYS!!!
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THAT’S WHY THE CUSTOMER
IS IN CONTROL OF YOUR
BRAND
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CASE STUDY I
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CASE STUDY I
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CASE STUDY II
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CASE STUDY III
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CASE STUDY IV
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Source: Charron et al. 2008
MARKETING TOOLKIT
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SOCIAL MEDIA STRATEGY
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@SwissRedshield
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THE POWER OF THE WEB
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LISTEN
Twitter: @SwissRedshield Listen Community building Spread content
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ASSESS (COMMUNITY MARKETING CONCEPT)
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ENGAGE
Facebook: Heilsarmee.ArmeeDuSalut Make sure you are ready for #FB Assemble a crowd of people willing to
interact Be personal and share every day life
content Use it for viral campaigns Get better!
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MEASURE
Youtube: @SwissRedshield Assemble content into your own
Youtube channel Create your playlists Share and embed content Use it for viral campaigns
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PLAY AN ACTIVE ROLE
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ASSESS Youtube Stats
Facebook Insights
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IMPROVE
iPhone-App: Feel Great! Increase involvement of your crowd Be part of today’s conversations Trigger conversations
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Keep it simple and make mistakes
Listen to your audience
Involve your staff and ambassadorsOffer various
channels
Engage in a conversation, if you feel so
Make people feel being part of your story
Build relationships and provide value.
TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY)
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Social Networing has been our favorite since ever.
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Connect:Twitter: @PirateTilleMail: [email protected]: http://ch.linkedin.com/in/martinkuenzi
Text
(c) 2012, Martin Kuenzi, Head of Marketing & Communications
Thank you.