social mediatrends2016infographics by medialinkers
TRANSCRIPT
SOCIAL MEDIA TRENDSWhich Will Grow in 2016
SOME FACTS
2 Billion active social media users worldwide
25 % users increase every year
using social networks
NINE out of 10 U.S. companies are actively
WHATS IN STORE FOR 2016?
1.Will Storm the Workplace
2.More Social Media Jobs
3.COMPANIES WADE INTO SOCIAL MESSAGING
4.SOCIAL MEDIA ADVERTISING HITS ITS STRIDE
5.SOCIAL VIDEO EATS THE WORLD
From the team in NASA to team at your local coffee shop, Slack has gained 1.25 MILLION users in 2 YEARS
Facebook at Work is currently in Trial mode, but it is expected to be available as FREEMIUM tool in 2016
Businesses now have a dedicated SOCIAL MEDIA team
Since 2013 sharing updates about business has increased by 191%
Nearly, there are 4 billion global active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik. Its bound to increase more in 2016.
Messaging is already emerging as a key channel for one-on-one social customer service
191%
Twitter lifted its 140-character limit and follow requirements on direct messages earlier this year with customer support in mind
Facebook Messenger has been busy piloting customer service features of its own
DIGITALMARKETING
Contrast to old-fashioned banner ads, the new generation of "native" social media ads like sponsored posts on Facebook and Instagram and promoted tweets on Twitter look and act a lot like normal updates from friends and followers
Companies ramped up social media advertising in 2015, with spending increasing 33.5% to nearly $24 billion
By 2017, social media ads may account for a full 16% of all digital ad spend globally.
Facebook more than doubled its daily video views to 8 billion, reportedly overtaking YouTube
Twitter launched native video of its own in 2015
Snapchat now reports 6 billion daily video views in its own right
Adult users now consume a total of 66 minutes of online video each and every day
SOURCES
DESIGNED BY: MEDIALINKERS LLC
WEB: www.medialinkers.org
http://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016#5
Medialinkers
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