social mobile recruiting strategy

SOURCE: http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/

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Everyone is on social media in some form - recruiters

included. They are using social networks like

LinkedIn, Facebook and Twitter to source for open

positions because it has proven to be successful.

Recruiters say that recruiting through social media

has increased candidate quality and quantity.

No social No social recruiting strategy is complete without a

mobile career presence, however. Why? Because

social is mobile. Social recruiting referrals draw job

seekers to your career site. A mobile-optimized

career presence, therefore, is required to get the

most out of your social efforts.

SOCIAL MEDIA RECRUITING

OF RECRUITERS USE SOCIAL MEDIA TO SOURCE CANDIDATES FOR OPEN POSITIONS.

MOBILEDEVICES

SOCIALRECRUITING

91%

Social media happenson mobile devices.

http://twitter.com/intent/tweet?text=9%20in%2010%20recruiters%20use%20social%20media%20to%20find%20candidates.%20Download%20@iMomentous'%20ebook%20for%20more%20on%20social%20recruiting:%20http://bit.ly/1erlHMS


Some facts about the convergence of social and mobile recruiting:

SOCIAL RECRUITING IS MOBILE

You could say socialand mobile are linked.

SOURCES: http://blog.linkedin.com/2013/10/23/linkedin-powering-professional-moments-wherever-you-are/ http://www.smartrecruiters.com/blog/erecruiting-how-to-recruit-on-linkedin/


This is no surprise, but LinkedIn is the social

network most often used by recruiters. 87% begin

the recruiting process by sourcing candidates on

LinkedIn – and why wouldn’t they? The network

has 259 million members, and 38% of its unique

traffic comes from mobile devices. That’s a good

thing for recruiters hoping to hire through

LinLinkedIn, because mobile users are more active

than desktop-only users. More activity means

more engagement, which is what all recruiters

want from candidates.

LINKEDIN RECRUITING

MOBILE LINKEDIN USERS ARE 2.5 TIMES MORE ACTIVE THAN DESKTOP-ONLY USERS.

http://twitter.com/intent/tweet?text=Mobile%20@LinkedIn%20users%20are%20more%20active%20than%20desktop.%20Download%20@iMomentous'%20ebook%20for%20more%20on%20social%20recruiting:%20http://bit.ly/1erlHMS

SOURCE: https://blog.twitter.com/2013/new-compete-study-primary-mobile-users-on-twitter

79%OF TWITTER USERS CHECK THEIR ACCOUNT MORE THAN ONCE PER DAY.

A little birdie tells us social users are mobile.


Twitter likes to say it was "born mobile." While

today's job seekers are not yet at the point where

they can say they are native mobile device users,

many have come to treat their mobile devices as

extra appendages. If it's engaged job seekers

you're after - and who isn't? - Twitter is the place

to find them. Almost half of primary mobile users

arare less likely to access Twitter via a desktop or

laptop. If Twitter recruiting is a foundation of your

organization's social recruiting strategy, a mobile

presence is a must.

TWITTER RECRUITING

http://twitter.com/intent/tweet?text=8%20in%2010%20mobile%20users%20check%20@Twitter%20more%20than%20once%20a%20day.%20Download%20@iMomentous'%20ebook%20for%20more%20on%20social%20recruiting:%20http://bit.ly/1erlHMS

SOURCES: http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/ http://theundercoverrecruiter.com/infographic-how-jobseekers-smartphones-use-them-search-jobs/

76%OF RECRUITERS USE FACEBOOK TO SCREEN CANDIDATES BEFORE HIRING.

There’s no doubt Facebooklikes mobile devices.


Facebook has made a lot of money off mobile

devices in the past few years. There’s no reason

recruiters can’t experience a newfound wealth of

candidates with the help of mobile. With nearly

half of Facebook’s traffic coming from mobile

devices, recruiters need a mobile presence to

make the best pitch. 86% of job seekers would use

their mobile device to seatheir mobile device to search for a job, and they

are using Facebook to network. Make sure your

Facebook recruiting efforts are matched by a

mobile-optimized career presence.

FACEBOOK RECRUITING

http://twitter.com/intent/tweet?text=3%20in%204%20recruiters%20use%20@Facebook%20to%20screen%20candidates.%20Download%20@iMomentous'%20ebook%20for%20more%20on%20social%20recruiting:%20http://bit.ly/1erlHMS

SOURCE: http://venturebeat.com/2013/05/24/job-seekers-go-mobile-to-find-their-dream-job-infographic/

1 in 4 JOB SEEKERS WON’T APPLY FOR A JOB ON A NON-MOBILE SITE.

Candidates give great reviews to mobile-friendly companies.


Does Glassdoor belong in a discussion about social

media and recruiting? It sure does. The company

review site plays as much of a role in whether a

candidate applies for a position at a company as

Facebook or Twitter do in whether a recruiter

decides to interview and/or hire a candidate. And

more than half of job seekers read company

reviews on mobile devices, which means thereviews on mobile devices, which means they’re

supplementing the job searching they’ve done on

mobile through the other social networks with

available crowd-sourced research and opinion.

GLASSDOOR RECRUITING

http://twitter.com/intent/tweet?text=1%20in%204%20job%20seekers%20won't%20apply%20on%20a%20non-mobile%20site.%20Download%20@iMomentous'%20ebook%20for%20more%20on%20social%20recruiting:%20http://bit.ly/1erlHMS

WHAT’S YOUR SOCIAL-MOBILE FOOTPRINT?


Grab your favorite mobile device and follow these steps:

Visit your company’s job postings on LinkedIn, Facebook and/or Twitter.

Click on one of the links. Does it take you to a job board (like Indeed) or to

the company career site?

If it takes you to a job board, look for a link to redirect you to your corporate career site. If it takes you to the

corporate career site, move on to the next step.

Apply for the position. Is the applicApply for the position. Is the application formatted for mobile devices? Is there an option to upload a resume via

Dropbox, Google Drive, etc.?

Play pretend. Imagine you have a friend who you think is interested in this position. Are there options to share

the job posting through social media or email?

Learn something about your company as a job seeker would. Does the career site contain mobile-optimized

content like blogs and video?

See what others have to say about working at the company. Is there a link to your organization’s Glassdoor page?

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77.

The most engaged job seekers are social. The most engaging recruiters reach them through mobile. With mobile

optimization, companies with social recruiting strategies get the most bang for their buck, streamline various recruiting

outlets and take advantage of a job seeker’s interest in the present.

MOBILE SELF-DIAGNOSIS

TIP: Take screenshots with your mobile device to document the process.

GETTING STARTED WITH MOBILE


New to mobile? Here's how to get your mobile recruiting presence off the ground:

1. Mobile optimize your career center.

2. Mobile optimize your application flow.

3. Promote your mobile presence through social channels.

1-2-3. It’s that simple.

MOBILE CHECKLIST

social mobile recruiting strategy

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