social mobilization and crowdsourcing amber jones jacob mccord frazier simmons joseph park
TRANSCRIPT
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SOCIAL MOBILIZATION AND
CROWDSOURCING
Amber Jones Jacob McCord
Frazier Simmons Joseph Park
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Topics to be Covered
What is Crowdsourcing?
Methods of Crowdsourcing
How & When Crowdsourcing is Used
Business Implications
Risks of Crowdsourcing
Social Mobilization
Societal Impacts and Benefits
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Crowdsourcing?
- Definition
- Examples
- Types of Crowdsourcing
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Methods of Crowdsourcing
- Knowledge Discovery & Management
- Distributed Human Intelligence Tasking
- Broadcast Search
- Peer-Vetted Creative Production
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When Should Businesses Use CS?
- Managers Have Limited Resources
- Knowledge is not easily attained internally
- Easy to broadcast publicly
- Public is motivated to solve the problem effectively
- Benefits outweigh the costs.
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Business Implications
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Risks?
- Crowdsourcing does not solve your organization’s problem
- The crowd doesn’t have the answer
- Failure to participate
- Crowdsourcing takes too much time
- Idea theft
- Maintaining privacy
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Social Mobilization?
- Definition
- Examples of Social Mobilization
- How it is used in companies
- Benefits of Social Mobilization
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Functions of Networking
- User Based, Interactive, Community-Driven, Relationships, Emotion over content
- Access to New Audience
Facebook Twitter
Instagram Pinterest
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Social Mobilization in Companies
- Understanding the needs of clients
- Community influencers
- Media representatives
- Knowledge about the services
- Raise clients awareness
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Benefits of Social Mobilization
- Employee blogging
- Virtual worlds
- Facebook fan site for customers
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Societal Impacts and Benefits
- Translating written word to digital text through CAPTCHA
- Using GPS and gyroscope data to repair roads in Boston or create maps in Kenya
- Using incentives to increase recycling rates in Delaware
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Societal Impacts and Benefits (cont.)
- Use of gamification to translate ancient text or raise the level of workplace involvement
- Reduce the traffic congestion and carbon footprint through ridesharing
- Peer to peer solutions avoiding bureaucratic entanglement
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Summary
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Sources"36 Great Examples of Crowdsourcing." 36 Great Examples of Crowdsourcing. Web. 15 Apr. 2015.
<https://www.wethinq.com/en/blog/2014/08/12/39-Great-Crowdsourcing-Examples.html>.
Afuah, Allan, and Christopher L. Tucci. "Crowdsourcing as a solution to distant search." Academy of Management Review 37.3 (2012): 355-375.
Brabham, Daren C. Crowdsourcing. Mit Press, (2013).
"Crowdsourcing Risk and Reward – How to Evaluate Options for Success | Innovation Management." Innovation Management. 4 June 2013. Web. 15 Apr. 2015. <http://www.innovationmanagement.se/2013/06/05/crowdsourcing-risk-and-reward-how-to-evaluate-options-for-success/>.
Eggers, William. "Crowd-Sourcing Social Problems." Reason 45.8 (2014): 44-50. Academic Search Complete. Web. 14 Apr. 2015.
"Getting Results from Crowdsourcing." Getting Results from Crowdsourcing. Web. 15 Apr. 2015. <http://crowdsourcingresults.com/>.
Howe, Jeff. "The rise of crowdsourcing." Wired magazine 14.6 (2006): 1-4.
"Social Mobilization." UNICEF. Web. 15 Apr. 2015. <http://www.unicef.org/cbsc/index_42347.html>.
"Socialize Mobilize." Socialize Mobilize. Web. 15 Apr. 2015. <http://socializemobilize.com/>.