social network marketing: integrate real life with online part ii
TRANSCRIPT
Social Network MarketingIntegrating Real Life with Online
Part 11
Presented by Kristin Slice, MAMaricopa Small Business
Development Center
Me: Kristin Slice, MABusiness Analyst,
SBDCCertified Social Media
StrategistEntrepreneur
You:? and
One thing you learned last session.
ObjectivesEnsure every participate has the basic building blocks of an effective social media strategy.
As a business owner you understand the basic structures of a social media platform well enough to log-on and start learning.
As a business owner you know enough about best practices to ensure ROI.
Road MapHomework Review
Strategy Recap
Overview of basic structures of all social media platforms.
Marketing Tools Review:- Email Marketing- Facebook - Twitter- LinkedIn (Your Sales Tool) - Pinterest - Instagram
• Did you create any profiles? • Did you follow any businesses? • What did you notice?
Homework
• What is your goal?• How does your target audience use
social media, when purchasing your product or service?
• What resources do you have available?
• What VALUE do you offer?
Strategy Recap
Elements of a good social media strategy:- Building Relationship- Time- Engagement - Value
Strategy Recap
Discussion: What is your strategy?
Who are you going to connect to?What content will you post?
What are your goals?
Strategy Recap
Discussion: What is your strategy?
Who are you going to connect to?What content will you post?
What are your goals?
Strategy Recap
• Profile • Homepage • Post
Overview of basic structures.
Marketing Tools Review
Email91 % of people check their email daily.
Email has 3x high conversion rate than social media
-Ron Cates, 2017
EmailBest Practices:
Professional Looking 3 Pictures or Less, 20 Lines of Text
Targeted Good Subject Lines
Integrated with marketing / social media.
TwitterWhat: Social Conversation
Post: Links to news, blogs, photos and videos.
Frequ.: At least 5 x Day
Benefit: Fastest way to reach your audience.
FacebookWhat: Largest Site
Post: Text, Links to blogs, photos and videos.
Frequ.: 1 x 2 a day.
Benefit: Largest platform, ads
LinkedInWhat: B2B Focus
Post: Text, Links to blogs, photos and videos.
Frequ.: 1 x 2 a week
Benefit: Sales search
Pinterest / Instagram
What: Building Brand
Post: Photos / Links to blogs
Frequ.: 1 x 2 a week
Benefit: SEO and Brand Outreach
Remember, its not the tool…
Next Steps
Implement Your Strategy!
Connect with a Counselor for Support
Make Money
Next Steps
Implement, Monitor, Repeat
Measure ROI Engagement
Website Analytics (Increased Traffic)Financials: Return Clients and
Referrals