social networking 101 for jci canada
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http://jillianwalker.caTRANSCRIPT
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Social Networking 101
Presented by Jillian Walker, JCI Calgary
A “How To” for JCI Canada
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What is Social Networking?
• “Social network service that focuses on the building and reflecting of social networks or social relations among people, who share interests and/or activities”
• Two way street – Not about broadcasting… – Instead focus on conversation and
engagement
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Requirements of Social Networking
• Be active and responsive • Ask for continual feedback and ideas • Include personality • Encourage sharing (quality content)
Adapted from Mashable.com
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Importance of Branding
• The concept of being “googled” • Conversation is already happening • Building trust • Expanding your reach • Holding the power
Adapted from www.socialmediatoday.com
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What should be included in the JCI brand?
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JCI Areas of Opportunity
Individual
Business
Community
International
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JCI Corporate Programs
• Competitions from Local to International – JCI World Debating Championship – JCI World Public Speaking Championship – JCI Ten Outstanding Young Persons of the
World (TOYP) Program • JCI Twinning Program
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JCI Partner Programs
• UN MDG’s [UN Millennium Summit] • Nothing But Nets [UN Foundation] • Corporate Social Responsibility [UN
Global Impact] • Better Business Plan [Int’l Chamber of
Commerce] • CYEA [Flanders District of Creativity]
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We are an INTERNATIONAL
organization.
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We already have the relationships
built…
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…but we have to continue to STRENGTHEN
them…
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…and keep our members and partners
ENGAGED!
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Social Networking
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“New” JCI Canada Networks
• Website: www.jcicanada.com – Newsletter: emailed to all members
• LinkedIn: www.linkedin.com/in/jcicanada • Facebook: www.facebook.com/jcicanada • Twitter: www.twittter.com/jcicanada • YouTube: www.youtube.com/user/jcicanada • Skype: jcicanada
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What is LinkedIn?
• “Business oriented social networking site” – Ability to create “company” pages, which
includes home page, list of membership, events, links, and statistics
– Opportunity to participate in question & answer, join groups, and create polls
• 47.6 million users globally
Adapted from Wikipedia
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What is Facebook?
• “Social network service used for creating a profile, exchanging messages, updating status’, creating events, and strengthening relationships.”
• More than 500 million active users
Adapted from Wikipedia
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• Account: www.facebook.com/jcicanada • Changes:
– Conversion from Group Page to Fan Page – Twitter & YouTube linked to page
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What is Twitter?
• “Social networking and microblogging service enabling users to send and read other users’ messages called “tweets”’ – Posts limited to 140 characters – Ability to subscribe to other users’ tweets
(known as “following”) – Ability for other users’ to subscribe to your
tweets (known as “followers”)
Adapted from Wikipedia
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• Account: www.twitter.com/jcicanada • Changes:
– Created account – Created “following” consisting of JCI
members, chapters, senators, trainers; national partnerships (Junior Achievement, ACE/SIFE); and international partnerships (AIESEC, UN, Nothing But Nets)
– Created “lists”
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Twitter Quickie
• tweet = 140 character (or less) post • @reply = to respond to others [ie.
@jcicanada] • DM = direct/private message • RT or retweet = share and/or comment on
the posts of others [ie. RT @jcicanada] • twitpic = service used to share photos
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What is YouTube?
• “Video sharing website on which users can upload, share, and view videos” – Available in 24 countries and 29 different
languages – 15 minute limit – “Share” function – More than 14 billion videos viewed
Adapted from Wikipedia
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What is YouTube?
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What is Skype?
• “A software application that allows users to make voice calls over the internet” – Also features instant messaging, file transfer,
video conferencing – Benefits of using organizational account over
personal accounts • More than 521 million users
Adapted from Wikipedia
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Communication
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What Should You Communicate?
• Programs – Corporate – Partner – National, Regional, Local
• Events • Successes • Member Movements
– International, National, Regional
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What Should You Communicate Cont’d
• Programs – International, Americas, National, Regional,
Local level – Partner
• UN MDG’s, Nothing But Nets, Corporate Social Responsibility, Better Business Plan, CYEA
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What Should You Communicate Cont’d?
• Events – International, Americas, National, Regional
• Events typically created by another party (ie. HQ, COC, etc)
• Share link to event through JCI Canada networks • Ideally JCI Canada will be largest JCI network in
Canada, offer to communicate National & Regional events via JCI Canada networks
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What Should You Communicate Cont’d
• Successes – International, Americas, National, Regional, or
Local level • Effective Speaking, World Debating, CYEA, TOYP,
Twinning • Congratulate and offer support to other LOM/
NOM’s – Partnerships
• Junior Achievement, SIFE/ACE, AIESEC, • UN, Nothing But Nets
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What Should You Communicate Cont’d
• Movements – JCI World President and Officials – JCI National President and Officials – JCI Regional Presidents and Officials
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Frequency of Communication
• Website: Monthly • LinkedIn: Weekly • Twitter: Daily
– “Scheduled” tweets daily; interaction as often as possible
• Facebook: Multiple times per week • YouTube: Monthly • Skype: Occasional
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How will we do this?
• Recruitment of “Community Manager” – Responsible for managing ALL social
networking sites with assistance of National Board
– Strong communication and writing skills req’d • 3-4 volunteers nationally to assist with
weekly/daily updates • Consistency is key
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Communication to LOM’s
• Promote new networks JCI Canada is involved with (newsletter feature)
• Protocol to get LOM event/activity communicated through JCI Canada networks – Email to [email protected] – 3 days to 6 months in advance
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Communication to LOM’s Cont’d
• Distribute “Social Networking 101” PPT presentation to Chapter & Regional Presidents
• Advise guidelines can be adapted to the local level
• Encourage use of social networking at the local and regional level
• Offer support from National Board
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Passwords
• Consistency between various networks • Should change on an annual basis (with
changeover of new board)
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More Info?
Jillian Walker Vice President External, JCI Calgary
Twitter: @jillianwalker | @jcicalgary