social networking 21st september 2010
DESCRIPTION
Presentation by Brendan Hughes to AIM Ireland Social Networking Event 21 September 2010TRANSCRIPT
THE BUSINESS OPPORTUNITY PRESENTED BY SOCIAL NETWORKS
Brendan HughesInternet Commerce Advisor
BRENDANHUGHES.IEAIM Ireland, 22nd September 2010
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SOCIAL NETWORKING IN IRELAND
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61%
10%
6%
45%
Blogs
11%
25%
8%
Source: Google AdPlanner, September 2010
10 BUSINESS OPPORTUNITIES
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#1PRESENT A MORE HUMAN FACE
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#1PRESENT A MORE HUMAN FACE
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#1PRESENT A MORE HUMAN FACE
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#2INCREASE FINDABILITY
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#2INCREASE FINDABILITY
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#2INCREASE FINDABILITY
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#3ESTABLISH EXPERTISE
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#3ESTABLISH EXPERTISE
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#3ESTABLISH EXPERTISE
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#3CUSTOMER SERVICE
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#4CUSTOMER SERVICE
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#4CUSTOMER SERVICE
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#5REPUTATION MANAGEMENT
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#5REPUTATION MANAGEMENT
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#5REPUTATION MANAGEMENT
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#6SOCIAL REFERRAL
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#6SOCIAL REFERRAL
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#6SOCIAL REFERRAL
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#7BUILD LOYAL COMMUNITIES
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#7BUILD LOYAL COMMUNITIES
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#7BUILD LOYAL COMMUNITIES
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#8GENERATE SALES LEADS
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#8GENERATE SALES LEADS
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#8GENERATE SALES LEADS
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#9SUPPORT THE SALES FUNNEL
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#9SUPPORT THE SALES FUNNEL
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#9SUPPORT THE SALES FUNNEL
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#10C0-CREATE
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#10C0-CREATE
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#10C0-CREATE
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SOCIAL NETWORKING IN CONTEXT
Sales - Customer Service - Marketing - PR
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SEOPPC
ANALYTICS
BANNER ADVERTISING
FUNNELOPTIMISATION
CONSUMERBEHAVIOURS
EMAILUSABILITY
MULTI-VARIANTTESTING
DESIGN DEVELOPMENT
PAYMENTSYSTEMS
MULTI-CHANNEL
SUPPLYCHAIIN
DISTRIBUTIONPROCESS
ENGINEERINGPRODUCT
DEVELOPMENTMETRICS
PERFORMANCEMANAGEMENT
AVAILABILITY
CPASYSTEMS
INTEGRATION
SOCIALMEDIA
e-Commerce / e-Business
EDUCATE -> DECIDE -> ACT -> REVIEW
DISCUSSION
Brendan HughesInternet Commerce Advisor
WEB: www.brendanhughes.ieEMAIL: [email protected]: @brendanhughes
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