social networking 6apr2011

© Peter Lisney and Irun Business Intelligence 2009

Maximising Social Media Sites to Gain More Business.

Presented by Paul Bourdillon of Irun Business Intelligence


What brand name comes to mind when I say ‘hamburger’?


What brand name comes to mind when I say ‘soft drink’?


What brand name comes to mind when people think of your product or service?

• Your Name?• Or Your Competitor’s?


Staying Top Of Mind

• Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers

• Is time spent on social networking a cost or an investment?

• It depends on the results• Spend time refining strategy, or outsource


Twitter Power

Topical Videos – Piers Morgan with Twitter Founders Biz Stone and Jack Dorsey, and with Martha Stewart

http://thenextweb.com/twitter/2011/03/30/twitter-co-founders-celebrities-appear-on-piers-morgans-live-twitter-show-video/?utm_source=twitterfeed&utm_medium=twitter




Why Use Social Media?

• Get to know other local businesses• Learn from others Worldwide• Share your ideas and experience• Find new suppliers• Find new customers (Sales!)• Find new employees• Huge Brands using Twitter• UK Companies on Twitter

http://www.searchenginejournal.com/16-examples-of-huge-brands-using-twitter-for-business/7792/

http://johnwelsh.wordpress.com/2008/11/10/a-list-of-companies-using-social-media-to-market-themselves-in-the-uk-take-two/


3 Steps To SM Happiness:

Start Conversations

Exchange Information

Build Relationships


Examples of Local Successes

• Organic Farmers & Growers


Examples of Local Success


The Result…


Social Media - Measuring ROIArticle at B2B Marketing OnlineRecommendations:

• Nonfinancial impacts (website traffic)• Financial data (advanced Analytics)• Plot social media activity against sales

revenue, transactions, new customers, loyalty data and market research

http://ow.ly/1gsZO


Strategy• Set objectives (Business & Marketing

objectives)

Q: Who are my ideal customers?

A: Revisit your P&L --> bottom line

– Local clients / National / International – Domestic / Corporate– Niche Markets


Do's and Don'ts• Do

– Ask questions– Answer Questions– ReTweet interesting Tweets– Engage

• Don't– Try to sell all the time– Be spammy– Be dull– Let Twitter consume you!


Etiquette

• http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/

• It’s common sense politeness / consideration for others

• Any questions about this?

http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/

http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/


Twitter Tools

• SocialOomph• Twollo• Twello• Tweetdeck or Hootsuite• Twitterfeed• Bit.Ly


Tweets

• To Sell or Not to Sell?• Services & offerings• Start conversations• Ask questions• Take a few minutes to think about a short-

list of questions you might ask


Tweets

• Answer questions• Enter conversations, give informed

opinions• Tweet topical information & events• Special offers & guarantees• Testimonials


Business & Marketing Intelligence

• What are the best quality leads a business can get?

• Is a great testimonial valuable to a business?• Would you like more referrals and testimonials?• Wouldn’t it be good if you had a system that

builds into your business a constant stream of referrals and testimonials

• Feeds content for your social media


IRUN Referral SystemBranded Feedback

CardsHelping you to create a stronger brand presence.

Integrating referrals ad testimonials into your social media & website


Plan Your Tweets

1. Choose Your Preferred Audience2. Decide How Many Tweets You Want to Send Daily3. Decide How Long You Want to Make Your Tweet

Plan4. Find the Keywords You Want to Use on Twitter

(Keyword Analysis / Research)5. Choose Different Formats for Your Scheduled

Tweets6. Write Your Timeless Tweets7. Choose Your Times8. Schedule Your Tweets


Draft Tweet Plan

• Regular tweets (schedule)• Periodic tweets• Retweets• Topical / interest tweets• Events etc• Blog posts• Services & offerings • Offers & guarantees

• http://bit.ly/aHo8t2

http://bit.ly/aHo8t2


Linkedin.com – professional relationships


Facebook page for fans


FaceBook page for fans


Summary (Blended Optimisation)

SocialNetworking

SocialBookmarking

Multi-Media

Email Mktg.

Link Strategy PPC/Banners

WebsiteOptimisation

Blogging

SEO

PrintAdvertising

Exhibitions & Events

Teleseminars

Joint Ventures

P.R.Direct Mail

Field Mktg.

Networking

Testing &Measuring


What Next?• Let us know your email address now so we can

send you the full presentation including links to valuable free tools etc.

• Contact IRUN for further support• We’d value your feedback, please fill in the

form you should have received.


A Bit About Irun• Business development specialists who use the

Internet & other marketing to grow sales & profits• Clients large and small, UK-wide including Holiday Inn

Express, Abacus Accountants and Thames Water• Clients acquired in March include a London Joinery

company and a specialist accountant in MaidstoneOffers• One to one, 40 minute Internet marketing clinic.

Normally £90. Offer £60 (ex vat)• Or if your website needs complete overhaul arrange

an appointment with our sales team• Develop and manage your Twitter account.

Normally £149 per month. Offer £99 per month (ex vat)


Any Questions?

social networking 6apr2011

Business

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