social networking and the news
DESCRIPTION
Slides that accompanied Dan Kennedy's talk at "Getting Started with Social Media: Lessons from the Front Lines," a panel discussion presented by the Mass Technology Leadership Council on Jan. 22, 2009.TRANSCRIPT
Social networkingand the news
A brief overview
Why use social networking?
• Reach audience where it is
Why use social networking?
• Reach audience where it is
• Build content-based communities
Why use social networking?
• Reach audience where it is
• Build content-based communities
• Encourage two-way conversations
Networking on Facebook
• Not just for kids anymore
Networking on Facebook
• Not just for kids anymore• Boston.com has 2,238 fans
Networking on Facebook
• Not just for kids anymore• Boston.com has 2,238 fans• People who are interested in your content
WBUR Radio
• Aggressive and progressive
WBUR Radio
• Aggressive and progressive
• Social-networking events at the station
WBUR Radio
• Aggressive and progressive
• Social-networking events at the station
• Blogs, Twitter and Listener Photo Project on Flickr
The Tao of Twitter
• Don’t just replicate your RSS feed
The Tao of Twitter
• Don’t just replicate your RSS feed• Don’t merely talk at your “followers”
The Tao of Twitter
• Don’t just replicate your RSS feed• Don’t merely talk at your “followers”• Don’t speak in your institutional voice
The Tao of Twitter
• Do offer something different
The Tao of Twitter
• Do offer something different• Do follow as well as be followed
The Tao of Twitter
• Do offer something different• Do follow as well as be followed• Do cultivate a unique voice
In house vs. social networks
• More ways to be discovered
In house vs. social networks
• More ways to be discovered• Your website should be a hub
In house vs. social networks
• More ways to be discovered• Your website should be a hub• Take advantage of free, easy-to-use tools
#1 rule of social networking
#1 rule of social networking
• Have fun — there are no experts, only ideas
(cc) By Dan KennedyJanuary 22, 2009
Some rights reserved(creativecommons.org/licenses/by-nc-sa/3.0/us)
Northeastern Universitymedianation.blogspot.com
For links, go to:tinyurl.com/dewklk