Social Networking andYour Organization

Presenters Nurel Storey & James E Kent II

AIM-IRS MISSIONa. Educate and Counsel our members as to opportunities for

career and personal advancement;b. Foster Equal Employment Opportunity; c. Provide a Self-Help Network to further the general welfare of

our members; d. Promote local and community wide services that assist

individuals seeking career and educational support; e. Cooperate with all government agencies and other

organizations in taking lawful actions to ensure the removal of discriminatory policies and practices.

AIM-IRS

WHAT ONE WORD DO YOU THINK OF WHEN

YOU THINK OF AIM-IRS?

INNOVATIVE?

What to Do First?

• Get an Organization Email Address

• Get a Organization Website

FaceBook• Facebook is a social networking service and website

launched in February 2004, operated and privately owned by Facebook, Inc. As of January 2011, Facebook has more than 600 million active users. Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Facebook allows anyone who declares themselves to be at least 13 years old to become a registered user of the website.

Twitter• Twitter is a website, owned and operated by Twitter Inc., which offers a

social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps).

• All users can send and receive tweets via the Twitter website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries.[

• Twitter was created in March 2006 and launched in July. Since then Twitter has gained popularity worldwide and is estimated to have 200 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the "SMS of the Internet

MySpace

• Myspace is a social networking website. • Myspace became the most popular social

networking site in the United States in June 2006, a position that it held throughout 2007 until 2008. In April 2008, according to comScore, Myspace was overtaken internationally by its main competitor, Facebook based on monthly unique visitors. MySpace's monthly U.S. unique visitors at 43.2 million.

LinkedIn

• LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish. Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally.

RainedOut• Used by 1000s of organizations, RainedOut is the first group

communication service for sports organizations and events. This free Web-based service empowers non-technical people to administer and send messages instantly to the entire community for improved communication. Through one simple interface, RainedOut instantly and simultaneously broadcasts alerts to your subscribers’ mobile phones (via SMS text message) and e-mail accounts, and to your organizations’ own Web pages, RainedOut Page, Facebook Page, and Twitter Account. Broadcast your time-sensitive updates to players, parents, coaches, referees, officials, staff, volunteers, fans, spectators, media, and others

PayPal• PayPal is an e-commerce business allowing payments and

money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to traditional paper methods such as checks and money orders.

• A PayPal account can be funded with an electronic debit from a bank account or by a credit card. The recipient of a PayPal transfer can either request a check from PayPal, establish their own PayPal deposit account or request a transfer to their bank account.

• PayPal performs payment processing for online vendors, auction sites, and other commercial users, for which it charges a fee.

Cloud Computing• Cloud computing refers to the on-demand provision of computational resources (data,

software) via a computer network, rather than from a local computer. Users or clients can submit a task, such as word processing, to the service provider, without actually possessing the software or hardware. The consumer's computer may contain very little software or data (perhaps a minimal operating system and web browser only), serving as a basic display terminal connected to the Internet.

• Community cloud A community cloud may be established where several organizations have similar

requirements and seek to share infrastructure so as to realize some of the benefits of cloud computing. The costs are spread over fewer users than a public cloud (but more than a single tenant). This option may offer a higher level of privacy, security and/or policy compliance. In addition it can be economically attractive as the resources (storage, workstations) utilized and shared in the community are already exploited and have reached their return of investment. Examples of community clouds include Google's "Gov Cloud

• An IRS Cloud example is Sharepoint.

YouTube• YouTube is a video-sharing website on which users can upload, share, and

view videos, created by three former PayPal employees in February 2005.• The company is uses Adobe Flash Video and HTML5 technology to display

a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, Vevo, Hulu and other organizations offer some of their material via the site, as part of the YouTube partnership program.

• Unregistered users may watch videos, and registered users may upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and now operates as a subsidiary of Google.

Opportunities & Possibilities

• Can Using These Types of Social Networking Be Effective For Your Organization?

• Can It Effect Change in Your Organization?• Can it Help Your Organization Grow?• Do These Help or Hinder Your

Communications With Your Membership?

WHY DO WE CARE ???

• 2010 EEO Stats• Total IRS Employees – 103,096• Total % of Afr-Amer Employees – 24.4%• Total Potential AIM Members – 25,165• Total Current AIM Members – 2,165• AIM Gap – 23, 000

Opportunities & Possibilities• What areas stifle your organizational effectiveness.– Member / New prospect participation– Fresh, relevant ideas/activities– Communication

• What methods do you use to grow your organization?– Talking with new employees (pull)– Re-convincing former members (pull)– Program attendees

• If a change is made, how do you “get the word out”?– Company email– Word of mouth– Need a better solution

Communication & Participation

• Push (aggressive)• Pull (begging)

Push + Pull = Handshake

Handshake denotes a win-win relationship

Opportunities & Possibilities

• Handshake communications– Create a buzz about of upcoming events.– Showing pictures of events.• People looking happy• People networking with the upper eschelon

– Strengthens communication about what’s happening with your organization• Improves activity participation• Increases the desire to be a part of the organization

Social Networking:Paving A Pathway to Possibilities

• Social networking creates more buzz, which creates more excitement, which creates more participation, which creates brings more ideas/resources, which provides more impact

Can Using Social Networking help Mobilize and Energize Your Organization?

LOOK WHAT HAPPENNED IN EQYPT IN 2010

Questions?

Presenters Nurel Storey & James E Kent II

Social Networking andYour Organization

Presenters Nurel Storey & James E Kent II

Websites to Look at •

http://explore.live.com/windows-live-skydrive• • http://www.rainedout.com/• • http://phillyaimirs.bbnow.org/• • http://www.bbnow.com/website/• • http://www.aimirs.org/• • http://www.vistaprint.com/websites.aspx?xnav=pricingdetails&rd=2• • http://twitter.com/• • http://www.flickr.com/•