Social NetworkingBenefits & Pitfalls

Tuesday 18th January 2011

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Chloё ThomasOnline marketing in motion: from strategy to tactics

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• Barclays Bank» Online and Direct Marketing for Retailers

• Past Times» Direct Communications Manager

• Ardington» Head of E-Commerce

• Indium Web Management» Managing Director & Chief Consultant

indiumonline.co.uk

Social Networking

• What is it?The process of building online communities, often accomplished both through 'groups' and 'friends lists' that allow greater interaction on websites.webtrends.about.com/od/web20/a/web20-glossary_2.htm

• The Benefits

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• Complements and amplifies what you’re already doing

• It’s another one-to-one contact channel• Publicise events• Group mailings• Another way for people to find you• Find like minded people – support for you• Lead Generation• Soft Marketing

Why should you be using it?

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Some Stats• There are more than 3.5bn pieces of content shared each week on Facebook• There are now 11m LinkedIn users across Europe• Towards the end of 2010:

o the average number of tweets per day was > 27.3 m o The average number of tweets per hour was around 1.3m

• More than 700,000 local businesses have active Pages on Facebook• Purpose-built Facebook pages have created more than 5.3bn fans• 15% of bloggers spend 10 or more hours each week blogging• At the current rate, Twitter will process almost 10bn tweets in a single year• About 70% of Facebook users are outside the USA• More than 250 Facebook applications have over a million combined users each month• 70% of bloggers are organically talking about brands on their blog• 38% of bloggers post brand or product reviews

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The Pitfalls• Employers Watching Workers Online Spurs Privacy Debate (Wall St Journal)• Divorce Case Evidence: Facebook profile used in court• Courtney Love's tweets lead to groundbreaking suit• Court orders ex-employee to hand over LinkedIn contacts• Getting the skinny on Twitter's ‘Cisco Fatty’• A Twitterati Calls Out Whirlpool• Social Media Lawsuit from Flash Mob Incident?• The Pizza Kitchen faces social media libel lawsuit• Vodafone’s homophobic tweet• Habitat sorry for Iran Tweeting• Facebook Party House Trashed

• Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples

• 5 tips to avoid a social media law suit

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Maximise the Benefits, Minimise the Pitfalls

• Think first• Define what each tool will be used for• Set up a Social Media Policy

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The Key Tools

• Plaxo• MySpace• You Tube• Slideshare• Flickr• Wikipedia• Forums• Scribd• Digg• Delicious• Reddit• Second Life

LinkedInTwitter

Facebook Blogs

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indiumonline

Phone: 01865 980 630Email: info@indiumonline.co.ukindiumonline.co.uk/blogtwitter.com/indiumonlinetwitter.com/chloeatindiumuk.linkedin.com/in/indiumchloethomas

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