social networking by nikki thurmond, annia parra, emily wells, sarah mcghee
TRANSCRIPT
SOCIAL NETWORKINGBy Nikki Thurmond, Annia Parra, Emily Wells, Sarah McGhee
Defining a Social Network
Boyd’s definition Online communities
of people who share interests and/or activities, or who are interested in exploring the interests and activities of others
Provide a variety of ways for users to interact
Why are Social Networks important?
Greater time online is spent communicating
40 million Americans with broadband connections contribute regularly to Social Networking sites
History of
Origins go back to 1999 when Tom Anderson and Chris Dewolfe launched a file sharing service
By July 2004 there were 2 million members and by December 2004 MySpace members doubled to 4 million and surpassed Friendster
In April 2005, the state of New York filed a lawsuit against Intermix alleging that MySpace was the source of Spyware and Adware that had been installed on millions of home computers
History of
In July 2005, News Corporation bought Intermix Media for $580 million
In December 2005 MySpace began its succession of “widget-blocking” and blocked YouTube
In July 2006, MySpace surpassed Yahoo Mail as the most accessed domain on the internet with 90 million users
In August 2006, MySpace and Google entered an exclusive search agreement worth $900 million over a period of 3 years
History of MySpace
In December 2006, MySpace launched its mobile campaign so that it could be accessed via users’ cell phones
In February 2007, MySpace blocked Imeem – a popular music site
History of
In May 2007, MySpace purchased Photobucket for $250 million – this signified that MySpace “came to the conclusion” it could not hold back/ignore ALL competitors
MySpace has proved to be one of the most lucrative internet sites to date In 3 short years it went from a corporation
project to a huge social network with upwards of 180 million users by its third year!
MySpace vs. Facebook
As of April 2008 Facebook had 100.7 million users while MySpace had 109.3 million users
Although Facebook is rapidly gaining users, MySpace is way ahead of the game in terms of music MySpace launched
MySpace Music mid-2008 with the support of 4 major music labels
MySpace vs. Facebook
On the other hand, Facebook is much more popular internationally – as of 2008, Facebook received more international views than MySpace
Currently, Facebook receives 1,191,373,339 visits each months while MySpace receives 810,153,536 monthly visits
http://www.youtube.com/watch?v=XZi3MJ5UU58
MySpace vs. Facebook: Users The majority of kids of Facebook tend to come from
families who emphasize the importance of education and going to college – started as a collegiate only website
The majority of kids on MySpace are kids that don’t fit into the dominant high school paradigm, kids who are really into music/are in a band, and ethnic minorities
General Growth More than 200 million active users More than 100 million users log on at least
once a day User Engagement
Average user has 120 friends More than 3.5 billion minutes spent on
Facebook each day (worldwide) More than 20 million users update statuses
at least once a day
Applications No. 1 photo sharing application in the world More than 850 million photos uploaded monthly More than 8 million videos uploaded monthly More than 1 billion pieces of content shared
weekly Mobile
30 million users access Facebook through mobile devices
50% more active than non-mobile users
Facebook: International Growth
Top 10 countries in order of active users: US, Canada, UK, Australia, Turkey, Sweden, Norway, South Africa, France, China
More than 40 translations
70% of users are outside US
Facebook: A Business Network Facebook opens doors
to ‘geezers’ in 2006 Two-thirds of users are
outside of college Fastest growing
demographic: 276% growth for 35-54 year olds in 6 months
194% growth rate for 55+
25-34 year old users doubling every 6 months
vs.
http://www.youtube.com/watch?v=KfKic72T4zo&feature=related
Facebook: New Google?
Facebook is ‘sexy’ College grads Google’s top 10 performers
switch in 2 months 2-4 leaving each month Not just about the money 6 reasons Facebook may be
the next Google: People love Facebook Corporations love Facebook Google employees love
Facebook Advertising more targeted
than Google My dad uses Facebook Facebook killed e-mail and
IM
Old fashioned people watching Start and end their day with Facebook Friends 24 hours a day Educational benefits Race, ethnicity, and education barriers
Facebook and Advertising
One Friend Facebook Hasn’t Made Yet: Privacy Rights
Generational Divide Boyd: “Privacy Paradox” Challenging the 4th Amendement
Ex: The “Star Wars Kid” Ex: South Park
Where is our information going?
Facebook’s social contract The Beacon nightmare
Where is our information going? The rise of the
“Fan Sumer” Third party
applications
How to Protect Your Online Privacy
1. If you do not want people to find out about something, don’t post it online.
2. Use a “throw-away” e-mail address
3. Be smart about what you post. Don’t give clues to others about your location or any other sensitive information
4. Be picky about who you add as a friend
5. Use the options provided by the social networking site about what details you want to make public to everyone and what you only want friends to see
Privacy Issues Get Even Creepier: Facebook Stalking
Levels of Facebook Stalking Most people engage in innocent “stalking” There are some people who know way too
much about people they don’t even know
The Future of Facebook Privacy: Parents
Parents are encouraged to be involved and monitor their child’s social networking sites
More and more parents getting a Facebook of their own
Is the presence of a parent on Facebook enough to curb inappropriate sharing of personal information?
References
http://delicious.com/smiggy http://delicious.com/ewells2188 http://delicious.com/annia.parra http://delicious.com/nthurmond