social networking for real estate
DESCRIPTION
Introduction to social networking for real estate. Why Real Estate professionals should participate in social networking. How to correctly participate and engage with consumers. Sites to start with in social networking and how to get started.TRANSCRIPT
SOCIAL NETWORKING FOR REAL ESTATE
Tina Merrittwww.wolkia.com
What is Social Networking?
A social network is any site or application that allows users to provide and direct the content through sharing, collaboration and interaction.
Social Networking Myths Social networking is for kids
Social networking is a fad that will go away
Social networking exposes you to people who want to stalk and harass you
Social networking is a waste of time
Why Social Networking? Think of it as an online cocktail party or
networking event
Gives you the opportunity to engage with the community in a “non-salesy” manner
Allows you to connect with everyone you went to high school, college, past-life and let them know you are in real estate
It’s More than Computers Social networking is about PEOPLE and
RELATIONSHIPS
Social networking uses technology to connect PEOPLE through their shared interests
Real estate is and always will be a RELATIONSHIP business
How to Network Socially Online Be honest
Be genuine
Be yourself
Be passionate
How to Make it Work The key to success here is simple. If you want social
networking to work for you, keep it fun, keep it real and stop selling.
It's not like TV where you've got 30 seconds to slam them with whatever product or idea you may have.
Your internet presence is not a brochure either.
An active profile is something much greater and potentially more powerful. It's a living testimonial that places you as a professional in a social context.
Social Networking Sites Facebook Myspace Linkedin Activerain Twitter Flickr Youtube Brightkite And many, many
more
Some Rules of Social Networking
The Internet = the Unselfish Sharing of Information
SEO (Search Engine Optimization) Means Nothing Unless you have YEO (You Engaging Others)
Must be Consistent Must not be Self-Promoting (it's about
"we" not "me") The power is in the numbers
Creating a Digital Footprint
Think of social networking as leaving breadcrumbs all over the internet.
Be careful what you say because it will NEVER go away.
Professional vs. personal social networking.
The more network profiles you have, the more Google juice you may receive.
Facebook 276% Growth in 35-54 Year old
users
194% Growth 55+ Year old users
101% Growth 25-34 Year old users
66.3% of users are over 21
•Add a link (such as to a blog post, interesting RE article)
•Add a photo (an area park, community event, etc.)
•Add a video (community event, neighborhood tour)
Facebook Uses in Real Estate
Create a Fan page and invite your sphere and former clients
Gives you a list of everyone’s birthday Watch the lives of your sphere and
engage without interrupting them Offers a window into the “real” you Promote yourself exponentially to the
“friends” of all of your “friends” Best of all….you can do it in your pj’s
Twitter Micro-blogging (140 characters or less)
What the Heck is Twitter? Think of Twitter as a constant cocktail
party that you can observe and decide whether or not to jump in and engage in the party.
Twitter is best used with the apps available such as: Tweetdeck, Twitpic, Tweetlater, etc.
Companies are realizing the incredible benefits of Twitter….
I Twittered that I was about to board a flight to Orlando out of Richmond……
The airport told me they appreciate my business! Think next time I fly, I will look at flying out of RIC again? Absolutely!
LinkedIn Linkedin is more of a BUSINESS network
than a SOCIAL network. Linkedin Groups Linkedin is for Person A connecting
Person B to Person C Participate in discussions
Active|Rain A social networking site for agent to
agent and agent to consumer networking
Internal blogging (for members-only) and outside-blogging (for consumers)
Great place to get started in blogging and fantastic Google juice
FlickrSocial networking through photos…………
Youtube Create your own Youtube channel
Upload videos of your listings, neighborhood tours, community events, video blogs
Invite your friends and sphere to “friend” your channel
Make it easier…..
Last thoughts….. Schedule time for internet
marketing/social networking just as you would for any other appointment.
Minimal to no cost. The biggest cost is your time. Going mobile with it is essential.
Social networking requires maintenance. If you don’t check your email but a few times/week….this is not for you.
Come to RE Bar Camp!RE Bar Camp is an ad-hoc gathering born from the desire for people to share and learn in an open environment. It is an intense event with discussions, demos, and interaction from attendees.
FREE event! July 16th, 2009 10am-4pm at Buffalo Beach at Hilltop
Get more info: www.rebarcamp.com/vabeach
Follow Me Twitter: @wolkia @tinainvirginia
Blog: wolkia.com tinainvirginia.com
Rebarcamp.com/vabeach
[email protected] 757-287-6338