social networking in business travel - mexico city gbta

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Social Media Presentation for GBTA Mexico City in March 2014.

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  • 1. Rana Walker Principal Consultant, Co-Founder GR&AT Management bvba

2. Importance of Social Networks in Buiness Travel Rana Walker Wastyn Principal Consulttant, Co-Founder GR&AT Management bvba 3. http://www.youtube.com/watch?v=TXD-Uqx6_Wk 4. Like Travel Social Media is Global 5. Average Age of a Social Network User 6. Characteristics of LATAM Social Media Users 7. Instagram, Twitter, Facebo ok highlight travel process in real time YouTube captures travels funny (and not-so-funny) moments Travel Process Instantly Shared via Social 8. 9. 20 10. Hints for Social Travel Management 11. Listen & engage in the conversation already occurring Steer policy, solicit feedback and conduct real-time analysis to find efficiencies & strengthen travel program Build loyalty internally with your preferred suppliers & strengthens ties Effective crisis communications and duty of care Supplement face-to-face networking (ex: this event) Gain empowerment and raise internal profile Source Apps for your business travelers What Social Corporate Travel Managers Do 12. Source: The Travel Marketing Store, Duncan Alexander 13. Travel Buyer Opportunity: Research, Source & Share = Empowerment! 14. Airlines in the Social & Mobile Game 15. Hyperlink to video 16. Travel Suppliers Leveraging Social & Mobile 17. Virgin Takes Google Glass Inflight 18. P. 35 Google Glass, Augmented Reality & Travel 19. 5 Easy Social Media Take-aways 20. Rana Walker - Wastyn Social Media Evangelist and Consultant