social networking strategy for business day 3

3
By Chris Kieff @ckieff * Social Media Strategy Day 3

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Creating a social media campaign. New and improved for Fall 2011

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Page 1: Social networking strategy for business day 3

By Chris Kieff

@ckieff

*Social Media Strategy Day 3

Page 2: Social networking strategy for business day 3

*Day 3 Agenda

*Lab Day: Draft your Social Media Policy

*Company Outline

*Identify Internal stakeholders

*Special Considerations

*Policy Outline

*Homework

*Complete your Social Media Policy

Page 3: Social networking strategy for business day 3

*Policy Considerations

*Which sections does your company need?

*Which can you safely ignore?

*Which won’t work with your business.

*Be prepared to defend your decisions in your presentation.