social networking: what's club got to do with it?
DESCRIPTION
An introduction to social networking sites created for the West Region - Optimist International Future Leaders SummitTRANSCRIPT
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West Region Future Leaders Summit
Social Networking: What’s Club got to do with it?
Presented by Linda Jackson
April 2, 2011
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Linda Jackson@newoptimistclub Boise, Idaho USAWriter.Optimist.Visionary. I am passionate about sharing ideas that inspire us to make a difference at home, in our community and the world. What inspires you?
Founder and blogger of NewOptimistClub.com, ExperienceOptimism.org and PNWDistrictOptimist.com
Executive Director, Idaho Occupational Therapy Association
PNW District Governor, 2009-2010
Social media practitioner
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Introduce popular social media resources and tools
Describe how social networking impacts an Optimist Club
Discuss word of mouth marketing
Inspire you to be an influencer
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Social media is a way to transmit or share information with a broad audience.
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It is an act of engagement.
Social networking is about sharing.
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30 Billion Pieces of information are
shared on Facebook
each month.
Source: NY Times, Mar 29, 2011
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This Facebook user has over 1,000 photos on Facebook
Of High School
She graduated in 1993
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Social networking allows us to share through pictures.
San Jose, CAPhoto by addingnumbers on Flickr
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Do you know where to find 2,345 pictures about Optimist Junior golf?
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We can also share through video.
http://www.youtube.com/watch?v=S9dnUApTfB8
http://www.youtube.com/watch?v=7vgtg7SxEaU
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We can entertain and be entertained.
http://www.youtube.com/watch?v=0ZOm2YhOI4c
http://www.youtube.com/watch?v=VKsVSBhSwJg
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Microblogging sites allow us to engage with others
with status updates& comments
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We engage with the world.
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Social networking is about engagement.
It allows us to discuss our views with others.
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Social networking helps you make decisions
Available Hardcover, Audio, Kindle
Customer reviews: 152 4.7 Star Rating
It was frequently purchased with Seth Godin’s Poke the Box and Gary Vaynerchuk Thank You Economy
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We engage with questions.
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Social networking is all around us.
IT’S ABOUT CONNECTING CHECK IN FIND YOUR FRIENDS UNLOCK YOUR CITY
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We can write and even rewrite history
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Optimist International is becoming social
BloggingPlatform
Engage and connect with Optimist Club members
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The eOptimist blog was developed by Optimist International
to share and live optimism with non-traditional members.
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Other blogs share stories about what it means to be part of an Optimist Club
http://www.experienceoptimism.org
http://www.pnwdistrictoptimist.com
More than 1,000 stories online.
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Social networking allows you to identify, arrange or join groups of people who share your interests.
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Social networking:
What’s club got to do with it?
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People
Projects
Passion Potential
Purpose
The Club has everything to do with it.
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A brand ambassador tells others about what makes them happy.
Optimist Club members who are
connected
and engaged are your brand ambassadors.
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What has taken the place of the megaphone?
With technology…No more waiting to get published.
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Who
What
When
Where
Why
How
Social networking is where public relations and word of mouth marketing meet with technology.
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With social networking, the story is more concise
140160
120
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Relationships
People
Like an elevator speech, we want to get to: Tell me more…
We want to create mutually beneficial relationships based on shared values and goals.
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78% of purchasers trust recommendations from peers
Just 14% believe advertisements
The social network records real people giving live accounts of their activities, emotions and feelings.
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<< I want to go to lunch.>>
<< I went to lunch.>>
<<This is where I ate lunch.>>
<<Why do we eat lunch?>>
<<Look at me eating lunch!>>
<<I’m really good at eating lunch.>>
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It is a fundamental shift in the way we communicate.
Social networking is not a fad.
Are you ready to connect?
What about your Optimist Club?
Social networking improves your ability to influence
and promote.
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Social networking provides an opportunity to show leadership
Connect SharePromote othersBe gratefulInspire trustShare some moreEngage
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Linda Jackson
Twitter: @newoptimistclubFacebook: www.facebook.com/lindajPhone: 208.861.2310Email: [email protected]: skypelindaj25
Let’s engage!