social networks in spain

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  • Introduction of the association
  • Introduction to social networks
    • What is it?
    • How did they appear? (web 2.0)
    • Are they changing our habits?
  • Facebook and tuenti
    • Comment about the 2 networks
    • The repercution of both in Spain
    • The differences between them
    • The future of these social networks in Spain
  • Stuff
    • Others with less importance (twitter, hi5, flixter, wayn, couchsurfing, flickr, fotolog, myspace)
    • A very useful tool in the universities- Campus Virtual, e-learning (los cursos de formacion continua on-line).
    • The new platform of the social networks, the mobile.
    • Curiosities and humor


  • Introduction to La Tierra Verde
  • La Tierra Verdeis a Canary Islands non-governmental, non-profit organization founded in 2003. Our last year activities has been:
    • Sustainable cities, citizens participation and less marginality Project. EU Parliament.
    • 4 International Youth Exchanges: With Slovakia, Estonia, Jordan, Egipt, Portugal and others.
    • Youth initiaitive Lusiadas: Improoving portugese influence in Canaries.
    • 1 Grundtvig project: Adults education in computer skills.

4. 2. Introduction to social networks

  • Future is already here, the fact is that it is not being distribuited in an uniform way.
  • ASocial Network(SN) is a social structure made of individuals (or organizations) called "nodes," which are connected by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, or relationships of beliefs, knowledge or prestige.

5. Defining social networks

  • Networks are ways of social interaction, defined as a dynamic exchange among people, groups and institutions in contexts of complexity.
  • SN are open systems under permanent construction that involves identified groups with similar needs and problems, organized to empower their resources.

6. 2a. Characteristics

  • Technologies: flash, streaming, richmedia, 2.0 appls, etc.
  • The message is getting more and more visible, evident and interactive.

7. How did they appear? (web 2.0)

  • The term "Web 2.0" is commonly associated with web development and web design.
  • Facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web.
  • A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.
  • Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.

8. Are they changing our habits? 9. Are they changing our habits?

  • The online conectivity provides an excelent amplificator tool for the advertising.
  • Advertisements are personalized according to our trends, likes, age, sex, etc
  • These companies are very valuable economically, because they have a huge data base of personalized information of each of us who use such tools, that is, we continuously studied.

10. Facebook & Tuenti

  • 73% of the internet audiences in our country use regularly this kind of community (sites, programs ...). A figure that represents the surprising of 13,2 million spanish. The trend all over the world about E-communities is Facebook while in Spain most popular one is TUENTI.
  • DATA In december 200813.2 million Spanish Surfersvisited at least a Social NET site. This figure represents a 73.7 % from the total spanish Internet audience and an increse over the 41% over previous year.
  • Spanish TUENTI was the most visited which grew a 770% during the whole year, reaching the 5.6 millions views in december 2008 just a few steps backwards from facebook with its 1147% over previous year, that represents an ammount of 4.3 million viewsin december. Those two were followed by (3.4 millions of visitors) and (2 millions of visitors).

11. Facebook vs Tuenti

  • What is the difference between Tuenti and other SN?.
  • Tuenti cofounder says privacy is more important than gowing without control.
  • The aim is open spaces to improve relationships, making new friends. This means real life transfered to net.

12. Facebook vs Tuenti in Spain 13. Tuenti 14. Tuenti in Spain

  • The fidelity of Tuenti users is huge, and it seems that is addictive. Around 60% of falls recorded daily, which is well above average. If we take a whole week for reference, that plug is 80%.
  • Tuenti considers that it has two substantial advantages over Faceebok: greater relevance for being Spanish, which allows its users to find friends and find themselves. In addition, tighter security that does not allow their profiles go in the search engines: "What happens in Tuenti stays in Tuenti.

15. Europe & SN

  • SN attract a 75 per cent of internet users. Of the 282.7 million Internet users in Europe over 15 years, which were connected to the computer network from home or from work, 211 million visited a social-networking site a reach of 74.6 percent and an increase of 13.7 percentage points compared with the previous year.
  • Spain, is the second in Europe in Social Netwoks use.
  • Of the 16 European countries under study, the extent of social networks in Spain was, with a 73.7 percent second, below only the United Kingdom, having grown 10.8 percentage points in relation to the previous year.
  • "The year2008was significant forsocial networks in Spain ," said executive vice president and director of ComScore Europe, Mike Read. "Thanks to the success of Facebook as both, the overall rate of social networking audience grew up in a meaningful way throughout the year, with over three and a half million Spanish users.
  • However, the head of comScore notes play an important factor for Facebook: haverecently translated into Spanishon its website. "Having introduced its Spanish-language interface for the month of February last year, it will be interesting to seeif Facebook is able to close the gap on Tuenti in 2009 , or if the market will reach a balance and find enough space for both domains as the main Spanish community of social networks ".

16. Impact of SN in Spain 17. Penetration in Spain 18. Other networks 19. A very useful tool in the universities: Virtual Campus A Virtual Campus refers to the online offerings of a college or university where college work is completed either partially or wholly online, often with the assistance of the teacher, professor, or teaching assistant. Schools use a variety of tools for conducting classes - typically called Learning Management Systems (LMS) or Course Management Systems (CMS). CMS may also refer to CONTENT Management Systems. Some notable LMS' include Moodle, Sakai, Serco, Blackboard, WebCT, Angel, it's learning, Desire2Learn]], and eCollege. Blackboard and webCT command the lion's share of the commercial market, and Blackboard recently (as of Spring 2006) acquired WebCT. 20. e-learning

  • The issue of e-learning as an advanced system for training and education using information and communication technologies (ICT) has received an increasing level of interest in recent years in most western countries.
  • The flexibility offered by this new learning system, together with the great possibilities provided by ICT, helps to explain, to some extent, this social and economic phenomenon, and at the same time opens a broad field for research and development in the near future.

21. Example of Campus Virtual (1) 22. Example of Campus Virtual 23.

  • The high growth of conventional social networks has led some companies to seek untapped niche in this segment. Whereas the most popular networks like Facebook and MySpace are managed by computers, the idea is to create new social networks based on mobility and designed for access via next generation mobile phones.

The new platform of the social networks, the mobile phone

  • Using technologies such as 3G or Wi-Fi networks, these networks can be accessed from anywhere, without restrictions of any kind. Thus, projects are born as Ovi, the Nokia brand, Zyb (acquired by Vodafone) or Bluepulse, among others. They (still under development) combine basic features of cellular telephony with the benefits of conventional networks.

24. Curiosities and humour

  • Wellington.In New Zealand Police has used Facebook, to identify and apprehend a thief who appeared in the images recorded by the security camera in the bar where he came to rob and were disseminated through network.
  • A study says that 45% of employers use social networks to find job candidates.