SOCIAL NETWORKS

IN SPAIN

1. Introduction of the association2. Introduction to social networks

a. What is it?b. How did they appear? (web 2.0)c. Are they changing our habits?

3. Facebook and tuentia. Comment about the 2 networksb. The repercution of both in Spainc. The differences between themd. The future of these social networks in Spain

4. Stuffa. Others with less importance (twitter, hi5, flixter, wayn,

couchsurfing, flickr, fotolog, myspace) b. A very useful tool in the universities- Campus Virtual, e-

learning (los cursos de formacion continua on-line).c. The new platform of the social networks, the mobile.d. Curiosities and humor

1.1. Introduction toIntroduction toLa Tierra VerdeLa Tierra Verde

La Tierra VerdeLa Tierra Verde is a Canary Islands non-governmental, non-profit is a Canary Islands non-governmental, non-profit organization founded in 2003. Our last year activities has been:organization founded in 2003. Our last year activities has been:• Sustainable cities, citizens participation and less marginality Sustainable cities, citizens participation and less marginality

Project. EU Parliament.Project. EU Parliament.• 4 International Youth Exchanges: With Slovakia, Estonia, 4 International Youth Exchanges: With Slovakia, Estonia,

Jordan, Egipt, Portugal and others.Jordan, Egipt, Portugal and others.• Youth initiaitive “Lusiadas”: Improoving portugese influence in Youth initiaitive “Lusiadas”: Improoving portugese influence in

Canaries.Canaries.• 1 Grundtvig project: Adults education in computer skills.1 Grundtvig project: Adults education in computer skills.

2. Introduction to social networks2. Introduction to social networks ””Future is already here, the fact is that it is not Future is already here, the fact is that it is not

being distribuited in an uniform way”.being distribuited in an uniform way”.

A A Social NetworkSocial Network (SN) is a social structure made (SN) is a social structure made of individuals (or organizations) called "nodes," of individuals (or organizations) called "nodes," which are connected by one or more specific which are connected by one or more specific types of interdependency, such as friendship, types of interdependency, such as friendship, kinship, financial exchange, dislike, or kinship, financial exchange, dislike, or relationships of beliefs, knowledge or prestige. relationships of beliefs, knowledge or prestige.

Defining social networksDefining social networks

Networks are ways of social interaction, Networks are ways of social interaction, defined as a dynamic exchange among defined as a dynamic exchange among people, groups and institutions in people, groups and institutions in contexts of complexity. contexts of complexity.

SN are open systems under permanent SN are open systems under permanent construction that involves identified construction that involves identified groups with similar needs and problems, groups with similar needs and problems, organized to empower their resources.organized to empower their resources.

2a. Characteristics2a. Characteristics Technologies: flash, streaming, richmedia, 2.0 appls, Technologies: flash, streaming, richmedia, 2.0 appls,

etc.etc.

The message is getting more and more visible, The message is getting more and more visible, evident and interactive.evident and interactive.

How did they appear? (web 2.0)How did they appear? (web 2.0) The term "Web 2.0" is commonly associated with web The term "Web 2.0" is commonly associated with web

development and web design.development and web design.

Facilitate interactive information sharing, interoperability, user-Facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web.centered design and collaboration on the World Wide Web.

A Web 2.0 site allows its users to interact with other users or to A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that where users are limited to the passive viewing of information that is provided to them. is provided to them.

Examples of Web 2.0 include web-based communities, hosted Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. sites, wikis, blogs, mashups and folksonomies.

Are they changing our habits?Are they changing our habits?

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Not know ing SN,minutes ininternet

Know ing SN,minutes ininternet

Not know ing SN,minutes in TV

Knowing SN,minutes in TV

Are they changing our habits?Are they changing our habits?

The online conectivity provides The online conectivity provides an excelent amplificator tool for an excelent amplificator tool for the advertising.the advertising.

Advertisements are Advertisements are personalized according to our personalized according to our trends, likes, age, sex, etc…trends, likes, age, sex, etc…

These companies are very These companies are very valuable economically, because valuable economically, because they have a huge data base of they have a huge data base of personalized information of personalized information of each of us who use such tools, each of us who use such tools, that is, we continuously studied.that is, we continuously studied.

Facebook & TuentiFacebook & Tuenti

73% of the internet audiences in our country use regularly this 73% of the internet audiences in our country use regularly this kind of community (sites, programs ...). A figure that represents kind of community (sites, programs ...). A figure that represents the surprising of 13,2 million spanish. The trend all over the world the surprising of 13,2 million spanish. The trend all over the world about E-communities is Facebook while in Spain most popular one about E-communities is Facebook while in Spain most popular one is TUENTI. is TUENTI.

DATA In december 2008 13.2 million Spanish Surfers visited at DATA In december 2008 13.2 million Spanish Surfers visited at least a Social NET site. This figure represents a 73.7 % from the least a Social NET site. This figure represents a 73.7 % from the total spanish Internet audience and an increse over the 41% over total spanish Internet audience and an increse over the 41% over previous year.previous year.

Spanish TUENTI was the most visited which grew a 770% during Spanish TUENTI was the most visited which grew a 770% during the whole year, reaching the 5.6 millions views in december 2008 the whole year, reaching the 5.6 millions views in december 2008 just a few steps backwards from facebook with its 1147% over just a few steps backwards from facebook with its 1147% over previous year, that represents an ammount of 4.3 million views in previous year, that represents an ammount of 4.3 million views in december. Those two were followed by Fotolog.com (3.4 millions december. Those two were followed by Fotolog.com (3.4 millions of visitors) and Hi5.com (2 millions of visitors).of visitors) and Hi5.com (2 millions of visitors).

Facebook vs TuentiFacebook vs Tuenti

What is the difference between Tuenti What is the difference between Tuenti and other SN?.and other SN?.

Tuenti cofounder says “privacy is Tuenti cofounder says “privacy is more important than gowing without more important than gowing without control”.control”.

The aim is open spaces to improve The aim is open spaces to improve relationships, making new friends. relationships, making new friends. This means real life transfered to net.This means real life transfered to net.

Facebook vs Tuenti in SpainFacebook vs Tuenti in Spain

TuentiTuenti

Tuenti in SpainTuenti in Spain

The fidelity of Tuenti users is The fidelity of Tuenti users is huge, and it seems that is huge, and it seems that is addictive. Around 60% of falls addictive. Around 60% of falls recorded daily, which is well recorded daily, which is well above average. If we take a above average. If we take a whole week for reference, that whole week for reference, that plug is 80%. plug is 80%.

Tuenti considers that it has two substantial advantages over Tuenti considers that it has two substantial advantages over Faceebok: greater relevance for being Spanish, which allows its Faceebok: greater relevance for being Spanish, which allows its users to find friends and find themselves. In addition, tighter users to find friends and find themselves. In addition, tighter security that does not allow their profiles go in the search security that does not allow their profiles go in the search engines: "What happens in Tuenti stays in Tuenti. engines: "What happens in Tuenti stays in Tuenti.

Europe & SNEurope & SN SN attract a 75 per cent of internet users. Of the 282.7 million Internet users in Europe SN attract a 75 per cent of internet users. Of the 282.7 million Internet users in Europe

over 15 years, which were connected to the computer network from home or from work, over 15 years, which were connected to the computer network from home or from work, 211 million visited a social-networking site a reach of 74.6 percent and an increase of 211 million visited a social-networking site a reach of 74.6 percent and an increase of 13.7 percentage points compared with the previous year.13.7 percentage points compared with the previous year.

Spain, is the second in Europe in Social Netwoks use.Spain, is the second in Europe in Social Netwoks use.

Of the 16 European countries under study, the extent of social networks in Spain was, Of the 16 European countries under study, the extent of social networks in Spain was, with a 73.7 percent second, below only the United Kingdom, having grown 10.8 with a 73.7 percent second, below only the United Kingdom, having grown 10.8 percentage points in relation to the previous year. percentage points in relation to the previous year.

"The year "The year 20082008 was significant for was significant for social networks in Spainsocial networks in Spain," said executive vice ," said executive vice president and director of ComScore Europe, Mike Read. "Thanks to the success of president and director of ComScore Europe, Mike Read. "Thanks to the success of Facebook as both Tuenti.com, the overall rate of social networking audience grew up in a Facebook as both Tuenti.com, the overall rate of social networking audience grew up in a meaningful way throughout the year, with over three and a half million Spanish users. meaningful way throughout the year, with over three and a half million Spanish users.

However, the head of comScore notes play an important factor for Facebook: have However, the head of comScore notes play an important factor for Facebook: have recently translated into Spanishrecently translated into Spanish on its website. "Having introduced its Spanish- on its website. "Having introduced its Spanish-language interface for the month of February last year, it will be interesting to see language interface for the month of February last year, it will be interesting to see if if Facebook is able to close the gap on Tuenti in 2009Facebook is able to close the gap on Tuenti in 2009, or if the market will reach a , or if the market will reach a balance and find enough space for both domains as the main Spanish community of balance and find enough space for both domains as the main Spanish community of social networks ". social networks ".

Impact of SN in SpainImpact of SN in Spain

Penetration in SpainPenetration in Spain

Other networksOther networks

A very useful tool in the A very useful tool in the universities: Virtual Campusuniversities: Virtual Campus

A Virtual Campus refers to the online offerings of a college or university where college work is completed either partially or wholly online, often with the assistance of the teacher, professor, or teaching assistant.

Schools use a variety of tools for conducting classes - typically called Learning Management Systems (LMS) or Course Management Systems (CMS). CMS may also refer to CONTENT Management Systems. Some notable LMS' include Moodle, Sakai, Serco, Blackboard, WebCT, Angel, it's learning, Desire2Learn]], and eCollege. Blackboard and webCT command the lion's share of the commercial market, and Blackboard recently (as of Spring 2006) acquired WebCT.

e-learninge-learning

The issue of e-learning as an advanced The issue of e-learning as an advanced system for training and education using system for training and education using information and communication information and communication technologies (ICT) has received an technologies (ICT) has received an increasing level of interest in recent increasing level of interest in recent years in most western countries. years in most western countries.

The flexibility offered by this new The flexibility offered by this new learning system, together with the great learning system, together with the great possibilities provided by ICT, helps to possibilities provided by ICT, helps to explain, to some extent, this social and explain, to some extent, this social and economic phenomenon, and at the same economic phenomenon, and at the same time opens a broad field for research time opens a broad field for research and development in the near future.and development in the near future.

Example of Campus Virtual (1)Example of Campus Virtual (1)

Example of Campus VirtualExample of Campus Virtual

The high growth of conventional social networks has led some The high growth of conventional social networks has led some companies to seek untapped niche in this segment. Whereas the companies to seek untapped niche in this segment. Whereas the most popular networks like Facebook and MySpace are managed most popular networks like Facebook and MySpace are managed by computers, the idea is to create new social networks based on by computers, the idea is to create new social networks based on mobility and designed for access via next generation mobile mobility and designed for access via next generation mobile phones.phones.

The new platform of the social The new platform of the social networks, the mobile phonenetworks, the mobile phone

Using technologies such as 3G or Using technologies such as 3G or Wi-Fi networks, these networks Wi-Fi networks, these networks can be accessed from anywhere, can be accessed from anywhere, without restrictions of any kind. without restrictions of any kind. Thus, projects are born as Ovi, Thus, projects are born as Ovi, the Nokia brand, Zyb (acquired by the Nokia brand, Zyb (acquired by Vodafone) or Bluepulse, among Vodafone) or Bluepulse, among others. They (still under others. They (still under development) combine basic development) combine basic features of cellular telephony with features of cellular telephony with the benefits of conventional the benefits of conventional networks.networks.

Curiosities and humourCuriosities and humour Wellington.In New Zealand

Police has used Facebook, to identify and apprehend a thief who appeared in the images recorded by the security camera in the bar where he came to rob and were disseminated through network.

A study says that 45% of employers use social networks to find job candidates.